Search results for: brand

PRophet 2.0, a Stagwell (STGW) Product, Takes On Old School Media Database Companies

PRophet 2.0 dramatically expands journalist targets to include seven countries, gives users access to the world’s most comprehensive podcast database, verified contact information and email plug-ins CommPRO Editorial Staff Following a successful inaugural year helping brands and agencies activate smarter, data-driven earned media campaigns, Stagwell’s (NASDAQ: STGW) PRophet launched the second generation of its state-of-the-art predictive earned media…

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A Shameful Firing Fiasco, Big Ideas Shaping 2022, and More

  Get the latest guidance on vaccine mandate messaging, a slew of workplace communication reminders and a handful of uplifting links. Robby Brumberg, Ragan Communications Greetings, communication pros and masters of prose. Let’s explore some notable stories from Dec. 6-10, 2021—and extract a few useful messaging takeaways along the way: 1. Better.com’s heartless layoff fiasco.…

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Op-Ed: It’s Way Past Time For U.S. Companies To Use Their Economic Strength And Pressure The International Olympic Committee Not To Award Its Games To Totalitarian Countries

Arthur Solomon The International Olympic Committee doesn’t mind the evils of governments when awarding its game.  And U.S. businesses don’t seem to care. Here’s a fast recap: First, Nazi Germany, which hosted both the Summer and Winter Olympics Games in 1936, despite the world and the International Olympic Committee (IOC) knowing about Hitler’s evil policies.…

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PR Masters Series Podcast, Episode #56 – Jano Cabrera, Vice President, Chief Communications Officer, General Mills

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Jano…

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An Olympics Without Politics? Not In Our Lifetime

(And How The Dilemma Of Athlete’s Speaking Out May Be Similar To People In Our Business) Arthur Solomon The 2022 Winter Olympic Games in Beijing will be played from February 4 – 20, and Olympic politics, which already have made headlines this year, are sure to be an on-going concern for sports marketers and PR…

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Lumeris Hires Health System Executive as Chief of Marketing and Communications

CommPRO Editorial Staff Lumeris, a value-based care company helping health systems improve both clinical and financial outcomes, today announced the appointment of health system marketing veteran Valerie Simon as SVP and Chief of Marketing and Communications. Valerie brings more than 20 years of success driving revenue growth, brand awareness, and organizational reputation. Her executive experience…

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Leading Blockchain Incubator Announces Post Dex Offering for Social Media Platform

CommPRO Editorial Staff Blockchain incubator Starter announced it will host a scheduled Post Dex Offering (PDO) in January, 2022 for VersoView, the engage-to-earn social media platform. In a strategic move, the PDO will accomodate for a reliable and impregnable way for projects and token developers to raise capital while benefiting the project and its allegiant…

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Singapore Blockchain Startup Raises $1.2 Million in Under Three Minutes

CommPRO Editorial Staff “In a gold rush, sell the shovel” – that is precisely what this Singapore- based blockchain startup is doing to catch the attention of investors around the world. SUBX FINANCE LAB ($SFX) is a blockchain-as-a-service provider for businesses to integrate web3 technologies into their products and services. The firm provides businesses with…

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Top 7 Digital Advertising Tips for Marketing Strategy

Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…

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Leverage Competitive Insight in Your Digital Marketing Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…

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A Bad Sign: Macy’s vs. Amazon Billboard Battle

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.  The clash also could…

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Want to Sell Something on TV? Find a Box or Animal to Animate

Tom Madden,  Founder & CEO, TransMedia Group Jumping out of our TV screens and into our living rooms these days are an array of creatures from walking bladders to talking boxes urging us to screen test our colon.  Then tall emu’s and short geckos keep reminding we better have insurance. Yes, one of the advertising industry’s…

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Tips for Picking the Best Images for Your Online Messaging

Jill Kurtz, Owner, Kurtz Digital Strategy When you’re selecting images for your website, social posts and other online efforts, you want to maintain a look and feel that’s true to your brand. Take time to define the factors that make a visual “on brand” and use only those that fit. If you’ve ever been tempted to…

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Any Room For PR on Mark’s ‘Platform?’

E Tom Madden,  Founder & CEO, TransMedia Group I’m sure Mark Zuckerberg knows something I don’t, but the word ‘platform’ reminds me of the  messy balcony restoration being noisily done at my condo. Every day I see weary hard-hat-wearing workers standing on dirty wooden platforms dangling in the wind, held up by ropes along the side…

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Cross-Channel Video Content Strategies

Mike Paffman, CEO, VIRGO PR There have been plenty of times when a company created a great product along with an amazing video showcasing and promoting that product. Then, after a small lead generation campaign targeting a few hundred prospects, when the company sends out a promotional email with the video and product details, it doesn’t…

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From Pledges to Progress: The Pressure is On

James Wright, CEO, Red Havas 2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose. Over the last 18…

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Audit Your Social Media Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…

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