Search results for: IT department

PRIMEChat: Better Insights. Better PR-ROI. – Allan Kelly, CEO of Playmaker Systems (On-Demand Recording)

Webinar Overview On February 13, PRIMEChat welcomes the outspoken Alan Kelly, CEO of Playmaker Systems.  You may recognize Alan as the consistently thoughtful and reliably provocative professional communicator who challenges many of PR’s basic assumptions:  Is the mission of public relations to win or to find symmetry? Is PR designed ultimately to achieve a business outcome…

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2016 Silver Anvil Award Highlight: Biola University Launches PR Program

PRSA  At the start of the 2013-2014 school year, the public relations concentration at Biola University in La Mirida, CA was the most popular within the Journalism & Integrated Media major. With 62 students out of the 192 in the entire department, PR was thriving with an active PRSSA Chapter (recognized as a “Star Chapter”…

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An Inspirational Educational Journey Honoring Black History Month

Wendy Glavin, Founder & CEO, Wendy Glavin Agency On Thursday, February 1, 2018, I attended, “Celebrating Black PR History” at Joseph I. Lubin House in New York City. Dr. Rochelle Ford, Chair, Public Relations Department, S.I. Newhouse School of Public Relations at Syracuse University welcomed guests and esteemed speakers, Keynote Kenneth B. Morris, Jr. Co-Founder and President…

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Best of Silver Anvils 2010: With Honor: Public Affairs Provides a Window to American Service Members Ultimate Sacrifice

PRSA On Feb. 26, 2009, Secretary of Defense Robert Gates reversed an 18-year policy that prohibited media access to “dignified transfers,” the process of transporting slain service members’ remains from combat zones to the military’s mortuary at Dover Air Force Base in Delaware. Commissioned to facilitate this solemn process, the Air Force’s public affairs and…

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Best of Silver Anvil Highlights: Carilion Crisis Communications Response to WDBJ7 Shootings

PRSA On the morning of August 26, 2015, WDBJ7 reporter Alison Parker and videographer Adam Ward were killed during their morning show’s last live segment around 6:45 a.m. Interviewee Vicki Gardner was rushed by ambulance to Carilion Roanoke Memorial Hospital (CRMH), the region’s level 1 designated trauma center, for emergency surgery. Carilion Clinic’s crisis communications team began…

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Crisis Communications Management and the Cyberattack

Elizabeth K. Hinson, Associate, Nelson Mullins Riley & Scarborough Preparing for a cyberattack is not only a job for the C-Suite or Information Technology Department. Public relations professionals work in lock-step with other decision-makers following a data breach, especially because the legal requirements related to a cyberattack when consumer information is involved include public notice. As…

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Best of Silver Anvil Highlights: Couch Potatoes Can Save Lives Too

PRSA More than 120,000 people are on waiting lists for a life-saving organ transplant and hundreds of thousands more can benefit from the transplant of other tissues such as corneas and bone. But only 45 percent of Americans have taken the step to sign up as a donor in their states’ donor registries. Research showed…

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What Comms Pros Should Expect in the Year of the Dog

Kevin Akeroyd, CEO, Cision Fact vs. Fiction: Marketers and Media Find Common Ground with Big Data Media has always defined the context within which marketing works and that context is in flux. The explosive growth of new channels and publishing platforms has fundamentally changed media consumption patterns and threatens to render traditional media models obsolete.…

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Silver Anvil Highlight: Lock It and Pocket the Key

The St. Louis Police Department’s public relations program aimed to develop citizen empathy, cooperation and participation in a campaign to reduce auto thefts in St. Louis, Missouri through its campaign slogan, “LOCK IT AND POCKET THE KEY.” Launched in 1970, the campaign’s goals were to reiterate the upward spiral of auto thefts before the campaign,…

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10 Tips To Supercharge Your Success in 2018 

Carol Kinsey Goman, Ph.D Last year I gave a seminar on “leadership presence” for the executive team of a high-tech company in Northern California. The next day, the president of the company telephoned: “I have an administrative assistant who is the brightest, most creative person I’ve worked with. The problem is, we are relocating and…

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How to Maximize the Value of Forward-Looking PR Measurement

Jim Simon, Simon & Associates, IPR trustee In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies and in-house departments face in attempting to measure the effectiveness of their efforts (“Mobster”). In his essay, Gilfeather states most PR pros cannot honestly cite…

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Celebrating Black PR History – Second Annual Event

  Panel, exhibit and networking reception Thursday, February 1, 2018, Joseph I. Lubin House, 11 East 61st Street, New York, New York, 6:00 pm.  Learn about the extraordinary PR pioneers you never learned about in school. Meet social activist Ken Morris, descendant of both Frederick Douglass and Booker T. Washington, who will present the many communications…

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Shopping Season Giving Certain Retailers a Big Boost

Mark Angelo, CEO,  Yorkville Advisors. As December is coming to a close, retailers are making a list – of sales – and checking them twice. Black Friday has become a month-long endeavor these days, and retail businesses desperately needed to keep those tills chiming through the New Year. For many, their holiday hopes have been answered –…

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