Search results for: super bowl 2016

Vlog Views

VLOG VIEWS Jan 19, 2016 | Influencer Marketing, Strategic Video Communications, Today, VlogViews Best Practices To Earn Media Cross-Platform Jan 14, 2016 | Influencer Marketing, Strategic Video Communications, Today, VlogViews Using Social Media to Drive Earned Media Coverage Jan 13, 2016 | Influencer Marketing, Strategic Video Communications, Today, VlogViews The Role of Storytelling in Brand Communications Dec 1, 2015 | Influencer Marketing, Strategic Video Communications, Today, VlogViews…

Read More

Gary Vaynerchuk’s 2017 Key to Small Business Social Media Marketing

Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. At the end of 2016, I reviewed my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content. Over…

Read More

slide

INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

Read More

Clinton-Trump Debates, Round 2

Sex, Lies, Videotape, and a Jail Threat By Virgil Scudder, President, Virgil Scudder & Associates This was the Super Bowl of the political campaign.  It was the debate that GOP leaders and down-ballot candidates were hoping would showcase a different Donald Trump, a man of substance and character whose demeanor might stem the mass exodus of party…

Read More

How Does This Thing Work? Snapchat and the Chaotic World of Branding

By Jennifer Grygiel and Jesse Noll, SI Newhouse School of Public Communications at Syracuse University Advertisers have moved into the social media space as platforms have gained an increasing share of audience compared to legacy media. While many brands have found success on Facebook, Twitter, Instagram–many are just starting to adopt and explore opportunities on…

Read More

Reflections And Random Thoughts Of A Long Hot Magazine Summer

A Mr. Magazine™ Musing… On Sports Illustrated, Cosmopolitan, Guns & Ammo Sniper, Vanity Fair Classics, And Ladies’ Home Journal In Mississippi where I live, we have extremely long, hot, humid summers – sweltering, in fact. So, what better time to grab some magazines and get contemplative? Of course, in Mr. Magazine’s™ realm of existence, it’s always a…

Read More

My Competitor Just Dropped $20 Million on Ads. So What Do I Do Now?

By Kevin O’Connor, Vice President of Marketing, Neopost USA I’m in a classic David versus Goliath situation. My chief competitor, a global giant, just spent a reported $20 million on a super-saturating, multimedia, national advertising campaign. They bought the whole top-shelf package: TV spots (on the Super Bowl no less), print, digital/online presence, a new…

Read More

Retiring Amidst Scandal – A New Playbook for Pro Athletes

By Marya Pongrace, Director at Peppercomm For anyone who has ever played or fallen in love with a sport, the professional athlete represents all that we aspire to. So when they fall from grace, we all fall – fans, brands and sponsors alike. What is an athlete to do when embroiled in a scandal? Is retirement the only option? Or, does it…

Read More

Scandals in Pro Sports: The Road to Retirement

By Jack Deschauer, Senior Vice President, LEVICK Two professional athletes are under fire for behavior outside the game. The biggest difference? The degree to which the strength of their individual brands could salvage their legacy. First, there is Peyton Manning: two-time Super Bowl winner, pro-bowl MVP, five-time NFL MVP, and All-American, retiring after 18 seasons…

Read More

Cam Newton – Time for Crisis Communications 101

By David E. Johnson, CEO, Strategic Vision PR Group Usually the Super Bowl brings out the best in coaches and players on both teams.  While nobody likes losing, the losing coaches and players show grace after the game is over congratulating the victors (regardless of what they may be thinking inside).  That is the usual case but Sunday,…

Read More

The Big Game: Is Good Really the Enemy of Great?

By Mark DiMassimo, CEO, DiMassimo Goldstein They say good is the enemy of great. I’m not sure it is. The absolute best spots of Super Bowl 50 Sunday night were insanely great, like the Choir of Super Bowl babies. A brilliant idea that perfectly answers the NFL’s critics without being at all argumentative. NFL, “Super Bowl Babies Choir” feat.…

Read More

QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

Read More

The Big Game: A Tale of Underwhelming QBs and Ad Spots

By Shalee Hanson, Marketing  & Business Development Coordinator, PadillaCRT                 Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either team, you were likely there to watch what we…

Read More

BizWire TV – Latest Episode from Business Wire

Editor’s Note: Business Wire announces the newest episode of BizWireTV today, a weekly series covering trending news stories published over the newswire’s distribution network. The show spotlights stories on disruptive startups and technologies, entrepreneurs and funding announcements, hot business trends and companies to watch. Death Wish Coffee to air ad during Super Bowl after winning QuickBooks…

Read More

Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

Read More

How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

Read More