Search results for: social media

Managing a PR Crisis on Social Media

Ronn Torossian, CEO, 5WPR  Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…

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What We Now Know About The Career Path of Social Media Managers

Marcia DiStaso, Ph.D., PR Department Chair, University of Florida Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations About a year ago, the IPR Digital Media Research Center (DMRC) met to discuss the topic of our next research project. Marcia DiStaso, Ph.D., APR, co-author of the study and chair and professor of the…

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IPR Releases New Study: ‘The Career Path of a Social Media Professional’

  CommPRO Editorial Staff Approximately half of social media managers say they work more than their colleagues and plan to leave their current role within two years, according to a new study of social media managers. The Institute for Public Relations, Ragan Communications, and the University of Florida partnered on a survey of more than 450 social…

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Generate Leads with Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel. Content Marketing Great content attracts new followers and helps you to engage with connections. To get…

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Top 7 Benefits of Social Media for College Students

CommPRO Editorial Staff Today, the majority of people are registered on social networks: they allow connecting with friends, communicating, sharing pictures, and making video calls from any location worldwide. Half of these people are teenagers and students who can’t do without checking their status every few minutes. While smartphones and social apps are generally considered…

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How to Build Brand Relationships on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building. Here are five ways to use social media to connect. Listen and learn. Social media lets you…

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How to Save Time and Money With Social Media Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results–and save you time and money–you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just…

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Reality TV and Social Media Star, Foodgod, joins “The Future of Social & Influencers: During & Post Pandemic” Webinar

CommPRO Editorial Staff On Tuesday, April 14 at 2pm ET, top communications professionals will host a webinar on the shift of socialization following the coronavirus outbreak. Television personality and social media star Foodgod will share his thoughts with 5WPR CEO, Ronn Torossian, and Talent Resources CEO, Michael Heller leading the conversation. As a social media, TV star…

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Why You Should Increase Your Social Media Content Now

  With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for…

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Know the Basics to Soar with Social Media Marketing

  Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy…

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Social Media Marketing is a Personal Thing

Teddy Burriss, LinkedIn Trainer & Coach According to Wikipedia, “social media marketing is the use of social media platforms and websites to promote a product or service.” Yes, I agree, brands can use social media to promote their product or services. However, this is only a small portion of the value of social media. My…

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Psychology-Based Social Media Marketing Tactics

Nina Simons, Digital Nomad and Blogger In order to be as effective as possible in your marketing endeavours, you have to know a little bit about human psychology. As much as we’re all different as people, we all share some common traits especially on the web and a good marketer can discover and utilize them…

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What’s Next: Social Media Trends 2020

Ogilvy Consulting Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for…

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Commun, Blockchain-based Social Media Network Launches with Strong Start

CommPRO Editorial Staff Commun users active on a platform launched late last December published 12,000 posts, wrote 3,316 comments, got 87,000 likes, and 19 million points of rewards, the Web3 technologies-based platform has announced today. The last count shows that in under a month this blockchain-based decentralized social media resource has gained 4,500 monthly active users. “Commun…

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How Social Media Is Transforming PR and the Consumer-Business Relationship

Clutch Social media has changed the consumer-company relationship. Consumers want to be heard and expect businesses to acknowledge comments on social media, according to a survey of 532 U.S. social media users. Social media presents a new dimension of possibilities and challenges for public relations (PR) and businesses around the world. It rebrands the concept…

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Want to Show up in Social Media?  Pitch to Mainstream Media

Ray Boyer, Boyer Media There is no question that social media can be a powerful way to reach a huge audience with information about your work.  There is a powerful and out of vogue tool that can be used to trigger those social media conversations—good old-fashioned media relations. Let me explain why I believe pitching…

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