Search results for: publicity

PR Masters Series Podcast, Episode #52 – Doug Simon, CEO, D S Simon Media

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Doug Simon, CEO of…

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The Billionaires Toys

Arthur Solomon Super rich people have toys that 99 percent of the  world’s population never dream about – like oceangoing yachts, private jet airplanes, trophy wives and now what two billionaires, Jeff Bezos and Richard Branson, say are their own  spacecrafts, despite the fact that their expensive toys have as much in common with the…

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The Similarities of Trump’s Rallies, Sports Press Conferences And PR Agency Pressers, Plus A ‘New Olympic Event’: Watching Naomi Osaka

Arthur Solomon Now that the twice impeached former president Donald Trump, whose company has been criminally indicted for allegedly evading taxes has resumed his rallies, the similarities of his rallies to sports, brand and corporate press conferences are easy to detect:  All have a maximum of lies or exaggerations and a minimum of truth. Certain…

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Richard Levick – Finding Grace

“News is what people want to keep hidden, and everything else is publicity.” – Bill Moyers There is a story in the Talmud – though I have heard variations from other religions – which says that while still in utero, a baby is filled with all of the knowledge of the Torah but that just…

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Effective SaaS Marketing Strategies

Ronn Torossian, CEO, 5WPR  SaaS or Software as a service is a flourishing industry. Experts predict that the market will grow by more than $60 billion by 2023. This also means that there will be a lot of competition. Due to the competition, an impact-driven curatorial approach is needed for its marketing, added to that…

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5WPR CEO on Social Marketing Explained

Social marketing influences behaviors in ways that benefit individuals and communities for the greater social good. It aims to deliver social change and programs that are efficient, equitable, effective and sustainable. Some of the biggest challenges that face the world today involve the climate crisis and environmental sustainability. These challenges are caused by human behavior…

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Once Again Hollywood Needs To Come Out Against Hesitancy

Thomas J. Madden, Chairman and CEO, Transmedia Group Hey Hollywood, America needs you once again if we’re ever going to reach that safe zone called herd immunity.  You need to come out strong against vaccine hesitancy Back in the 1960s it was Hollywood stars like Elvis Presley who flashed their iconic smiles and stuck out their arms…

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PR Masters Series Podcast, Episode #46 – Michael Nyman

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michael…

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5 Great Ways to Promote Your Business

  Samantha Higgins Are you looking for some great new ways to promote your business? If your budget is a small one, you don’t want to spend too much time, energy, or money. Thanks to these amazing new tips and tricks, you won’t need to. Here are 5 of the hottest new ways to promote…

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Embargoes, Exclusives & Facebook’s Oversight Board

  Peter Himler, Founding Principal, Flatiron Communications LLC Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More…

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5WPR CEO On Consulting Service Prospecting on Social Media

When the California gold rush was booming in the mid-1800s and people flocked there from all parts of the country, famed American philosopher and poet Henry David Thoreau had this comment, “…they go prospecting farther and farther away from the true lead, and are most unfortunate when they think themselves most successful.”  Much the same…

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Reputation in a New Era

Ronn D. Torossian, CEO, 5WPR Businesses face a new set of challenges with the current changing landscape of business, social, and political dynamics. We’re now living in a time when brands and corporations that have worked hard to develop a positive reputation have both a lot to lose and a lot to gain by sudden…

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