Search results for: mobile marketers

Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

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Five Ways eCommerce Marketers Can Manage the Holiday Shopping Season

By Erika Jolly Brookes, Chief Marketing Officer, Springbot Given that holiday shopping kicks off earlier every year and consumers are more technology enabled than ever to shop across multiple devices, marketers and eCommerce stores must get their message and products out both sooner and more efficiently. Whether a marketing plan is just in the initial stages…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Track Your SEO Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Search engine optimization (SEO) is a pain! First you need to figure out your keywords and the other elements that go into ranking well. Then you need to do the work. Finally, you need to figure out if your SEO strategy works. Search results are highly volatile. There are so…

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What Is a Hybrid Event? 6 Hybrid Event Examples

  Sabrina George, Vice President of Marketing, Onstream Media Hybrid events are increasing in regularity, driven in large part by the new normalcy of remote work models springing up in the wake of COVID-19. More companies are returning to their offices now, but things have changed. More businesses are adopting a mix of remote and…

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College Athletes Must Get in Condition for Commercialism

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James.  The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young,…

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SEO Rankings Are Still King

Mike Paffman, CEO, Virgo PR Nothing delivers more visitors to a brand’s website than high SEO rankings. This was never more important than during the pandemic as millions of consumers flocked to search engines looking for products and information. In the new normal, SEO will continue to be important as many consumers are expected to…

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Tips to Boost your Websites Ranking During 2021?

CommPRO Editorial Staff Like everything in this world, the way Google works is constantly changing. Google and other major search engines make alterations and updates to their search engines to provide the best user experience possible.  Their main aim is to help the user find exactly what they are looking for. Google has more than…

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10 Predictions for Communicators in 2021

James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective Linda Descano, CFA®, EVP and Head, Corporate Communications & Executive Visibility, Red Havas Even as many of us stayed home, life did not stand still this past year. Across industries, the pandemic accelerated change to light speed. Many of the trends our…

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Influencer Marketing in 2021: A Look Ahead

Katie Coulter, FrazierHeiby Account Executive  Across the board, organizations are taking note of the measurable impact of influencer relations. As the industry nears a $10 billion market size, you might be wondering — where’s this money coming from?  Many brands are making sizable investments in influencer marketing. In fact, nearly two-thirds of marketers increased their…

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Navigating the Email Marketing Economy

Brian Wallace, Founder & President, NowSourcing Electronic mail is far from dead. In four years from now, we will be sending 361 billion emails per day, and the most proficient companies are raking in 4,400% ROIs for every $1 they spend on email marketing. Oddly enough, consumers seem to love it. In fact, email marketing has…

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Ocean Spray – Moving Aside To Let Consumers Drive

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It was a frightening experience.  After driving around the parking lot for a few hours, we turned onto the main road, which I had been on many times before, but now 40 mph seemed like 80, and my whole body tensed as…

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Customer Conversations are Aimed at AI Says 5WPR

  Ronn Torossian, CEO, 5WPR  Until a couple of years ago, who would have thought consumers would embrace AI and chatbots?  A fall 2019 survey by global tech company LivePerson revealed that more than 70% of respondents in the UK, France, and Australia used AI in the past year. Here in the U.S. and Germany,…

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Are You Too Attached to an App?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them?  China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…

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LIVE: It’s Voice Your Vibe

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency   Most people have public and private personas which they portray based on their surroundings. Personas are about creating perceptions. Typical examples of those who maintain public identities include: politicians who use various facades to get voters, actors that play to become the characters, lawyers who must advocate for…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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