Search results for: millennials

Dropping Pounds Is a Heavy Load for Millennials – and Gen Z

Generation Z is about to change your business forever. Learn how. It’s time to put down that Twinkie and start sleeping more. Or, you could just blame your parents for your expanding waistline. The moms and dads of Millennials had an easier time losing weight than their adults kids do, researchers have found in a…

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Executive Briefing 1.11.16 – GOP Candidates On Social Media; My Hollywood and…Award Shows; Millennials Love Digital and Print

In today’s Executive Briefing Ronn Torossian, CEO, 5W PR takes an in depth look at GOP Candidates On Social Media: Trump Winning, Carson Doing Well.    As the Golden Globes end, and the rest of award season continues, Michael Levine tells us more about My Hollywood and…Award Shows. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to…

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Millennials Love Digital, But They Also Love Print, Despite Rumors To The Contrary

The Mr. Magazine™ Interview With Naomi Baron, Executive Director, Center for Teaching, Research and Learning, World Languages and Cultures, American University “Now if you ask over 400 students from 5 different countries if costs were the same, and we’re talking about reading materials for schoolwork; would you prefer to read in hard copy or digital, if…

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Executive Briefing 11.5.15 – Meeting Millennial Travel Expectations; Tips and Tactics for Marketing to Millennials; World’s Most Powerful People 2015

In today’s Executive Briefing we put the spotlight on marketing to millennials with Meeting the Millennial Traveler’s Expectations and Tips and Tactics for Marketing to Millennials. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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What A United Front Between PR and HR Can Achieve in the Great Resignation

Julie Livingston, President, WantLeverage Communications In my work as a public relations and integrated marketing practitioner, I’m seeing the effects of “The Great Resignation” play out firsthand. From March 2020 through November 2021, an average of more than 3.9 million workers quit their jobs each month, resulting in 2021 holding the highest labor turnover average…

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Let the More Loving One Be Me

“Looking up at the stars, I know quite well That, for all they care, I can go to hell, But on earth indifference is the least We have to dread from man or beast. How should we like it were stars to burn With a passion for us we could not return? If equal affection…

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How to Successfully Change a Company Culture 

Is it possible to change an organizational culture? The short answer is yes, it can. Unfortunately, as with any sort of change, there will be some difficulties while shifting company culture to a more inclusive or diverse one. This guide will help you navigate the bumps in the road. Changing a company culture can seem…

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Any Room For PR on Mark’s ‘Platform?’

E Tom Madden,  Founder & CEO, TransMedia Group I’m sure Mark Zuckerberg knows something I don’t, but the word ‘platform’ reminds me of the  messy balcony restoration being noisily done at my condo. Every day I see weary hard-hat-wearing workers standing on dirty wooden platforms dangling in the wind, held up by ropes along the side…

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Public Relations’ Great Resignation: Ken Jacobs on What Leaders Need to Do to Keep People 

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Whether they like it or not, public relations agency and corporate communications leaders need to take the “Great Resignation” very seriously and know that it will impact them, shares Ken Jacobs, PCC, CPC, principal, Jacobs Consulting & Executive Coaching, in the latest Communicators-to-Communicators zoom interview (4 mins). Jacobs…

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Lessons in Company Culture from a Truly Amazing Workplace – KnowBe4

  Few companies go from start-up to unicorn in just ten years. A unicorn is a privately owned start-up that reaches a billion-dollar valuation.  Fewer still have been profitable from inception, go on to a successful IPO, and continue to grow. Perhaps the most amazing attribute of KnowBe4 is that while growing so rapidly and…

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How the Millennial Exodus Affects Company Culture

  Technology, combined with the pandemic, has led to more companies embracing the possibility of remote work, raising interesting questions about managing millennials in the workplace – and even whether a workplace is still required. While this trend is attracting many different people, Millennials are embracing remote work with enthusiasm. They’re digital natives, it appeals to…

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INTERVIEW: 5 Questions with Kristin Graham

  A top company culture expert shares why employers need to check in before employees check out. Sally O’ Dowd Would you give up $30,000, or more, to keep working remotely? A lot of working professionals would. More than six in 10 people at large U.S. companies – 64% – would prefer to work permanently…

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How AI is Changing the Business World

Photo by George Morina from Pexels Victoria Smith Artificial intelligence (AI) is a technology that invokes strong emotions in people. For some, artificial intelligence is a tool that is the herald of a better tomorrow. For others, it is the harbinger of doom, signifying the end of human life as it is currently known. The…

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How to Avoid Cancel Culture and Win the Hearts of Younger Consumers

Mary Ann O’Brien, CEO and Founder, OBI Creative When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind? Chances are good it was in…

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The Benefits of Supply Chain Diversity (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing While 2020 will be remembered for many reasons, one of the most prominent effects of the year is companies rethinking their lean supply chains.  In 2020, issues of supply chain disruption became so widespread that the general public were aware of them.  Shortage of basic necessities like toilet paper and…

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Fixing the Disconnected World of Healthcare Payments (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing During COVID-19, collecting payments and going to the doctor has become increasingly complex.  When it comes to healthcare, most Americans want price estimates upfront;  84% of Millennials and Gen Z and 65% of Baby Boomers want these price estimates, yet only half are accurate.  Many Americans struggle with unexpected medical…

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What Will Be Your Organization’s Authentic Purpose in 2021?

Carole Cone On Purpose, Founder & CEO Authenticity means showing up and standing up for your values, beliefs, and commitments. This is particularly true–and necessary–in terms of diversity, equity, and inclusion. This International Women’s Day, we’re looking at brands that are walking the talk and putting their stakeholders–from employees to communities–first. Case in point: Mars…

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