Search results for: millennials

Millennials & Money: One Generation, Many Goals & Values

Editor’s Note: In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural…

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Dropping Pounds Is a Heavy Load for Millennials – and Gen Z

Generation Z is about to change your business forever. Learn how. It’s time to put down that Twinkie and start sleeping more. Or, you could just blame your parents for your expanding waistline. The moms and dads of Millennials had an easier time losing weight than their adults kids do, researchers have found in a…

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Millennials Love Digital, But They Also Love Print, Despite Rumors To The Contrary

The Mr. Magazine™ Interview With Naomi Baron, Executive Director, Center for Teaching, Research and Learning, World Languages and Cultures, American University “Now if you ask over 400 students from 5 different countries if costs were the same, and we’re talking about reading materials for schoolwork; would you prefer to read in hard copy or digital, if…

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Executive Briefing 11.5.15 – Meeting Millennial Travel Expectations; Tips and Tactics for Marketing to Millennials; World’s Most Powerful People 2015

In today’s Executive Briefing we put the spotlight on marketing to millennials with Meeting the Millennial Traveler’s Expectations and Tips and Tactics for Marketing to Millennials. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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How Should People Feel about Machines?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org We used to only have to worry about the feelings of people.  Now we need to be careful not to offend a brand-new category of ‘beings’—machines.  At least that’s what an engineer from one of the world’s top tech companies suggests. …

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Selling Social Issues

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids’ sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black…

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The Lusitania Sinks Again

“Is there anything more beautiful in the world than to sit before an open window and enjoy nature, to listen to the birds singing, feel the sun on your cheeks and have a darling boy in your arms?” – Anne Frank, from her diary, April 19, 1944, three months before the family was arrested As…

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The 5 New Employee Types and How to Reach Them

  New research from Morning Consult identifies five common employee archetypes and recommends ways for communicators to use these profiles to guide engagement. Emma Atkinson, Ragan Communications Increasing employee retention often means getting out ahead of problems that might cause workers to leave. So, how can companies determine what employees like — and dislike —…

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Workers Say They Want Voluntary Benefits—But Often Fail to Take Advantage

  A new survey finds nearly three-quarters of employees want to work for organizations that offer benefits covering critical illness, hospital indemnity and more—but less than half of those with the option enroll. Kacey Larsen A recent survey from Voya Financial, Inc. finds a disconnect between intent and action when it comes to employee-paid voluntary benefits. The…

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Super BOLD Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A guy chows down on kitty litter, a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride.  These aren’t outtakes from B movies; they’re scenes from the year’s most highly anticipated commercial content—Super Bowl ads. Despite the…

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What A United Front Between PR and HR Can Achieve in the Great Resignation

Julie Livingston, President, WantLeverage Communications In my work as a public relations and integrated marketing practitioner, I’m seeing the effects of “The Great Resignation” play out firsthand. From March 2020 through November 2021, an average of more than 3.9 million workers quit their jobs each month, resulting in 2021 holding the highest labor turnover average…

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Let the More Loving One Be Me

“Looking up at the stars, I know quite well That, for all they care, I can go to hell, But on earth indifference is the least We have to dread from man or beast. How should we like it were stars to burn With a passion for us we could not return? If equal affection…

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How to Successfully Change a Company Culture 

Is it possible to change an organizational culture? The short answer is yes, it can. Unfortunately, as with any sort of change, there will be some difficulties while shifting company culture to a more inclusive or diverse one. This guide will help you navigate the bumps in the road. Changing a company culture can seem…

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Any Room For PR on Mark’s ‘Platform?’

E Tom Madden,  Founder & CEO, TransMedia Group I’m sure Mark Zuckerberg knows something I don’t, but the word ‘platform’ reminds me of the  messy balcony restoration being noisily done at my condo. Every day I see weary hard-hat-wearing workers standing on dirty wooden platforms dangling in the wind, held up by ropes along the side…

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Public Relations’ Great Resignation: Ken Jacobs on What Leaders Need to Do to Keep People 

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Whether they like it or not, public relations agency and corporate communications leaders need to take the “Great Resignation” very seriously and know that it will impact them, shares Ken Jacobs, PCC, CPC, principal, Jacobs Consulting & Executive Coaching, in the latest Communicators-to-Communicators zoom interview (4 mins). Jacobs…

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Lessons in Company Culture from a Truly Amazing Workplace – KnowBe4

  Few companies go from start-up to unicorn in just ten years. A unicorn is a privately owned start-up that reaches a billion-dollar valuation.  Fewer still have been profitable from inception, go on to a successful IPO, and continue to grow. Perhaps the most amazing attribute of KnowBe4 is that while growing so rapidly and…

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How the Millennial Exodus Affects Company Culture

  Technology, combined with the pandemic, has led to more companies embracing the possibility of remote work, raising interesting questions about managing millennials in the workplace – and even whether a workplace is still required. While this trend is attracting many different people, Millennials are embracing remote work with enthusiasm. They’re digital natives, it appeals to…

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