Search results for: kurtz

Take Your Landing Pages from OK to WOW

Jill Kurtz, Owner, Kurtz Digital Strategy Your digital strategy is all about driving traffic to your website – your online home base. Taking time to make the pages you send people to – your landing pages – a great and well presented experience can create the engagement and conversion you are looking for. When visiting your…

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Build an Audience for Your Content

Jill Kurtz, Owner, Kurtz Digital Strategy You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience. Share Your Content on Social Media Distribute site content…

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5 Social Media Tactics to Use Now

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…

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Cable TV ‘Breaking News’ 2021: Not Really

  Arthur Solomon The opening paragraph of my column about the evaluation of 2020 cable news political programming read in part, “It’s been several weeks since program changes have been made by the major cable TV networks. My question is, “Will it make the products any better?” My answer, based on past changes at the…

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Leverage Competitive Insight in Your Digital Marketing Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…

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Tips for Picking the Best Images for Your Online Messaging

Jill Kurtz, Owner, Kurtz Digital Strategy When you’re selecting images for your website, social posts and other online efforts, you want to maintain a look and feel that’s true to your brand. Take time to define the factors that make a visual “on brand” and use only those that fit. If you’ve ever been tempted to…

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How to Set Yourself Up for a Win on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions. With this in mind, consider your LinkedIn profile…

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Audit Your Social Media Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…

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Track Your SEO Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Search engine optimization (SEO) is a pain! First you need to figure out your keywords and the other elements that go into ranking well. Then you need to do the work. Finally, you need to figure out if your SEO strategy works. Search results are highly volatile. There are so…

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Content Should Meet People Where They Are

Jill Kurtz, Owner, Kurtz Digital Strategy The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element. Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure…

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Your Website Has Problems

Jill Kurtz, Owner, Kurtz Digital Strategy There’s nothing more frustrating than a poorly designed website – they are hard for users, and worse, they work against your efforts to market online. if  your website is like most, it has one or more of these common issues. Cluttered home page Poor navigation Hard to read Out-of-date design…

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5 Easy LinkedIn Video Ideas

Jill Kurtz, Owner, Kurtz Digital Strategy Do you have a strategy for sharing video on LinkedIn? We all should. LinkedIn has made video content a priority, rolling out a range of new features and tools to cater to increased on-platform video consumption. LinkedIn video generates 20 times more shares than other types of content on the…

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The Counterintuitive But Proven Way to Increase Reach on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy Building your personal brand on LinkedIn takes a lot of time and patience. It is not enough to have a profile. You need to get the attention of the people you want to influence. To be effective on LinkedIn, you need to provide content of value, engage with your network,…

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How to Learn if Your Website Works

Jill Kurtz, Owner, Kurtz Digital Strategy You want your website to offer a good user experience. Does it? You need to get feedback and data from actual users to get the answer. To create a good experience, you need to be sure you have the basics covered: Fast to load Mobile-friendly Easy to read Visually compelling…

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Stop Wasting Time and Resources on These Social Media Tactics

Jill Kurtz, Owner, Kurtz Digital Strategy You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against…

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5 Tactics to Deal With Decreasing Organic Impact

Jill Kurtz, Owner, Kurtz Digital Strategy Organic reach on social media is how well your posts perform without any ad spending. Facebook, Instagram and Twitter all continue to reduce organic reach. That means we need to change our social media strategies. Facebook has been reducing organic reach for pages and brands for some time. Users get more…

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Get Found Online

Jill Kurtz, Owner, Kurtz Digital Strategy Google now processes around 63,000 Google searches per second. That’s 3.8 million per minute and 228 million per hour. When people search for the product or service you offer will they find you? Every business needs to take an intentional approach to search engine optimization (SEO) to make sure they…

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Trust Critical to Social Success

Jill Kurtz, Owner, Kurtz Digital Strategy The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece…

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The Right Digital Marketing Approach for Instagram

Jill Kurtz, Owner, Kurtz Digital Strategy About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach. Have a Content Strategy Attracting followers and getting their attention is all about…

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Get Your Business Seen on Facebook

  Jill Kurtz, Owner, Kurtz Digital Strategy Your business can get attention on Facebook! Here are great ways to get attention in a time of almost non-existent organic reach. Facebook has been decreasing organic (free) ways for businesses to connect with people for several years. Last year it reached the point that no one could avoid…

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