Search results for: engage

Time to Rethink Employee Engagement Strategies

Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight Companies today must rethink their employee engagement strategies and communication techniques. This means going beyond what was a typical employee/employer affiliation in order to attract and retain top talent. Fortunately, there are technologies on the market that make this easier, and which can improve every facet of the…

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Winning Fan Engagement with the Chicago Blackhawks & The Vegas Golden Knights

This Libris Visual Storytelling webinar brings together creative forces from the Chicago Blackhawks and the Vegas Golden Knights to learn how they catch fans’ attention with stunning photography. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets…

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How the New York Jets Engage Fans with Real-Time Workflow

The New York Jets are powering the fastest photo workflow in professional sports. Go behind the scenes to see how they’re boosting fan engagement better than ever before. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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Study: Micro-influencers Generate Higher Engagement Rates on Instagram

CommPRO.biz Editorial Staff SocialPubli.com, a global micro-influencer marketing platform, announced the release of the 2018 Global Micro-Influencer Study uncovering insights and providing a closer look at the state of the micro-influencer marketing landscape from the influencers’ point of view. To examine how micro-influencer campaigns perform in comparison to their counterparts across social media networks and…

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Move over Fake News: A New Tool to Spot Fake Engagement

David Diaz, Director, Davenport Laroche New marketing tool Like-Wise was launched this week, and parent company Social Chain Group claims that the service will held firms identify how much of an influencers engagement is genuine- and how much of it is fake. According to Social Chain Group, brands are typically defrauded of up to 96% of…

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The Department of Treasury: Modernizing Communications Through Site-Engagement Surveys

Jim Fogarty, Director, Strategic Partnerships, PublicRelay The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began surveying the constituents that came to their site. The survey was a mix of “closed” (yes/no) questions and open-ended responses. While open-ended or freeform text…

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Three Ways Managers Can Improve Employee Engagement

Mark Angelo, CEO, Yorkville Advisors  Employee engagement is one of the biggest issues that today’s manager must face. According to the Gallup report issued in 2017, engagement is still one of the biggest problems for many companies, with around 67.5 of staff feeling actively disengaged at work. As the head of a team, it’s up to…

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Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement in the Enterprise

CommPRO.biz Editorial Team Employee Communication and Engagement platform, Dynamic Signal, announced it has raised $36.5 million in growth financing, bringing the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco Investments, Focus Opportunity Fund, Founders Circle Capital, Microsoft Ventures, Rembrandt Venture Partners, Time Warner Investments, Trinity Ventures,…

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5 Tips for Influencer Engagement from Next Gen Communicators

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…

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Engagement, Engagement, Engagement

Nadin Vernon, PRIME Research (Oxford, UK)  Today’s consumers are spoilt for choice. Whether you consume a lot or a little, are looking for a product, a service or an experience, not only is there a plethora of choices out there, most options are handily accompanied by reviews and ratings. However, this doesn’t necessarily make our decision…

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Successful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative

Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives.  Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…

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Survey: Four in 10 Companies Looking to Engage New Agencies in 2017

CommPro.biz Editorial Staff Seeking new capabilities, four in 10 respondents said they were looking to engage new communications agencies in a survey of communications and marketing leaders conducted by CommunicationsMatch™ in partnership with CommPRO. While companies rarely expressed dissatisfaction with their existing agencies, the survey shows a focus on engaging firms with digital communications skillsets.…

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