Search results for: engage

Move over Fake News: A New Tool to Spot Fake Engagement

David Diaz, Director, Davenport Laroche New marketing tool Like-Wise was launched this week, and parent company Social Chain Group claims that the service will held firms identify how much of an influencers engagement is genuine- and how much of it is fake. According to Social Chain Group, brands are typically defrauded of up to 96% of…

Read More

The Department of Treasury: Modernizing Communications Through Site-Engagement Surveys

Jim Fogarty, Director, Strategic Partnerships, PublicRelay The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began surveying the constituents that came to their site. The survey was a mix of “closed” (yes/no) questions and open-ended responses. While open-ended or freeform text…

Read More

Three Ways Managers Can Improve Employee Engagement

Mark Angelo, CEO, Yorkville Advisors  Employee engagement is one of the biggest issues that today’s manager must face. According to the Gallup report issued in 2017, engagement is still one of the biggest problems for many companies, with around 67.5 of staff feeling actively disengaged at work. As the head of a team, it’s up to…

Read More

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement in the Enterprise

CommPRO.biz Editorial Team Employee Communication and Engagement platform, Dynamic Signal, announced it has raised $36.5 million in growth financing, bringing the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco Investments, Focus Opportunity Fund, Founders Circle Capital, Microsoft Ventures, Rembrandt Venture Partners, Time Warner Investments, Trinity Ventures,…

Read More

5 Tips for Influencer Engagement from Next Gen Communicators

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…

Read More

Engagement, Engagement, Engagement

Nadin Vernon, PRIME Research (Oxford, UK)  Today’s consumers are spoilt for choice. Whether you consume a lot or a little, are looking for a product, a service or an experience, not only is there a plethora of choices out there, most options are handily accompanied by reviews and ratings. However, this doesn’t necessarily make our decision…

Read More

Successful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative

Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives.  Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…

Read More

Survey: Four in 10 Companies Looking to Engage New Agencies in 2017

CommPro.biz Editorial Staff Seeking new capabilities, four in 10 respondents said they were looking to engage new communications agencies in a survey of communications and marketing leaders conducted by CommunicationsMatch™ in partnership with CommPRO. While companies rarely expressed dissatisfaction with their existing agencies, the survey shows a focus on engaging firms with digital communications skillsets.…

Read More

Nine Ways to Nail Your Next Speaking Engagement

Filomena Fanelli, CEO/Founder, Impact PR & Communications Once upon a time, an unprepared public speaker who was invited to a speaking engagement before a group of 9-year-olds, bombed big time. She arrived unprepared, failed to make clear points and talked too fast. The audience fidgeted and talked and otherwise fussed, and I, who, as you may…

Read More

Defining Strategic Engagement?

By Ira Gostin, CMO,  120 West Strategic Communications In our business, we look at our practice as engagement. It’s not only public relations or marketing or communications. We see strategic engagement as the combination of all of the marketing disciplines under one umbrella, with the objective of creating a dialogue with all stakeholders of an…

Read More

Harnessing the Power of Brand Home Engagement to Drive Consumer Loyalty

By Christian Lachel Executive Creative Director and Vice President, BRC Imagination Arts Today’s consumers are in the driver’s seat: they no longer wish to be marketed to, but rather involved with their favorite brands in meaningful, two-way exchanges. One way some of the world’s savviest consumer brands are creating a compelling customer experience is through their brand…

Read More