Search results for: engage
Move over Fake News: A New Tool to Spot Fake Engagement
David Diaz, Director, Davenport Laroche New marketing tool Like-Wise was launched this week, and parent company Social Chain Group claims that the service will held firms identify how much of an influencers engagement is genuine- and how much of it is fake. According to Social Chain Group, brands are typically defrauded of up to 96% of…
Read MoreThe Department of Treasury: Modernizing Communications Through Site-Engagement Surveys
Jim Fogarty, Director, Strategic Partnerships, PublicRelay The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began surveying the constituents that came to their site. The survey was a mix of “closed” (yes/no) questions and open-ended responses. While open-ended or freeform text…
Read MoreThree Ways Managers Can Improve Employee Engagement
Mark Angelo, CEO, Yorkville Advisors Employee engagement is one of the biggest issues that today’s manager must face. According to the Gallup report issued in 2017, engagement is still one of the biggest problems for many companies, with around 67.5 of staff feeling actively disengaged at work. As the head of a team, it’s up to…
Read MoreDynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement in the Enterprise
CommPRO.biz Editorial Team Employee Communication and Engagement platform, Dynamic Signal, announced it has raised $36.5 million in growth financing, bringing the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco Investments, Focus Opportunity Fund, Founders Circle Capital, Microsoft Ventures, Rembrandt Venture Partners, Time Warner Investments, Trinity Ventures,…
Read More[Infographic] Influencer Engagement For Next Gen Communications
Download our latest eguide, The Data Driven Influencer Strategy, for insight on how to efficiently revamp and measure your influencer strategy.
Read More5 Tips for Influencer Engagement from Next Gen Communicators
Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…
Read MoreEngage by Stage: Understanding How Career Stage Affects Employee Engagement (Download Report)
Julie McCracken, Senior Director, Padilla For years employers have defaulted to age as the driver in employee engagement strategies. But, age is only a part of the equation. For example, you may have two employees of a similar age at completely different stages of their careers with the same company. They may share generationally driven…
Read MoreDriving Consumer Preference: Examining How Customer Brand Loyalty Impacts Engagement
CommPRO.biz Editorial Staff A new study shows that marketers are able to drive consumer engagement with a brand by focusing on consumers’ reasons for being loyal to that brand, including their experience, convenience and payment process. In the survey, Blackhawk Network examined why consumers are loyal to brands and how that loyalty impacts their engagement…
Read MoreEngagement, Engagement, Engagement
Nadin Vernon, PRIME Research (Oxford, UK) Today’s consumers are spoilt for choice. Whether you consume a lot or a little, are looking for a product, a service or an experience, not only is there a plethora of choices out there, most options are handily accompanied by reviews and ratings. However, this doesn’t necessarily make our decision…
Read MoreCustomer Engagement Relationship Management
CUSTOMER ENGAGEMENT RELATIONSHIP MANAGEMENT (CRM) Executive Briefing Email SUBMIT CONTENT
Read MoreWhite Papers Agile Engagement
WHITE PAPERS AGILE ENGAGEMENT Executive Briefing Email SUBMIT CONTENT
Read MoreWebinars Agile Engagement
WEBINARS AGILE ENGAGEMENT Executive Briefing Email SUBMIT CONTENT
Read MoreSuccessful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative
Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives. Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…
Read MoreSurvey: Four in 10 Companies Looking to Engage New Agencies in 2017
CommPro.biz Editorial Staff Seeking new capabilities, four in 10 respondents said they were looking to engage new communications agencies in a survey of communications and marketing leaders conducted by CommunicationsMatch™ in partnership with CommPRO. While companies rarely expressed dissatisfaction with their existing agencies, the survey shows a focus on engaging firms with digital communications skillsets.…
Read MoreAndrew Faas on a Boomer’s Guide To Millennials: The A-B C’s of Leadership, E is for Engaged
Editor’s Note: This is the fifth in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas In 1963 President John F. Kennedy visited Cape Canaveral and asked employees there what their job was. Given the nature of much of the work done there (rocket science) he got a…
Read MoreStudy by Weber Shandwick Finds CEOs Embrace Social Media, But Struggle With Engagement
A Commpro News Update Weber Shandwick released results from their research that found that the majority of leading U.S. public and private company CEOs, as well as the top CEOs in Silicon Valley, are visible online in social media and on their company websites. “Due to the strong link between corporate reputation and CEO engagement,…
Read MoreNine Ways to Nail Your Next Speaking Engagement
Filomena Fanelli, CEO/Founder, Impact PR & Communications Once upon a time, an unprepared public speaker who was invited to a speaking engagement before a group of 9-year-olds, bombed big time. She arrived unprepared, failed to make clear points and talked too fast. The audience fidgeted and talked and otherwise fussed, and I, who, as you may…
Read MoreAd Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study
A Commpro News Update A recent study found that brands are “significantly more likely” to reach their advertising objectives if they have positive mobile ad experiences that are driven by strong creative. Celtra, a creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted…
Read MoreDefining Strategic Engagement?
By Ira Gostin, CMO, 120 West Strategic Communications In our business, we look at our practice as engagement. It’s not only public relations or marketing or communications. We see strategic engagement as the combination of all of the marketing disciplines under one umbrella, with the objective of creating a dialogue with all stakeholders of an…
Read MoreHarnessing the Power of Brand Home Engagement to Drive Consumer Loyalty
By Christian Lachel Executive Creative Director and Vice President, BRC Imagination Arts Today’s consumers are in the driver’s seat: they no longer wish to be marketed to, but rather involved with their favorite brands in meaningful, two-way exchanges. One way some of the world’s savviest consumer brands are creating a compelling customer experience is through their brand…
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