Search results for: email marketing

Marketing During the Storm: Time to Pull Out the Stops

  Dwayne Flinchum, President, ScientificBrandsTM Earlier this year, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated. Marketing in 2021 is rife…

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What Is Marketing Automation & Why Is It Important?

Frank Hamilton, Translator A well-developed marketing strategy is an important component of your business success. Fierce competition forces you to work hard to stay afloat. Fortunately, nowadays, most of the marketing processes can and should be automated. Using marketing automation tools effectively can help you work smarter, not harder. Marketing Automation: The Essence and Importance…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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3 Tips to Retool Your Influencer Marketing During COVID-19

Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic.  Social media use among U.S. adults has risen significantly…

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Reviews and Testimonials Are Marketing Gold

  Jill Kurtz, Owner, Kurtz Digital Strategy Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous…

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6 Free Press Release Templates to Boost Your Content Marketing and PR

Notified A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one. The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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The Impact of Blockchain: Its Potential in Digital Marketing across Consumers, Businesses, and Marketers

Joshua Q. Israel Satten, Blockchain Practice Lead and Evangelist – North America, Wipro Limited Beyond the blockchain hype lies its true potential, leading to new pathways towards implementation and real usage of the underlying technology set (most notably distributed ledger, smart contracts, crypto-assets, and encryption). These are being realized across supply-chain, financial services, and manufacturing…

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Sick and Healthy “Viral Marketing”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   Difficult times bring out the best and worst in individuals and organizations.  You’ve likely seen some of each during recent days.  Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of…

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Social Media Marketing is a Personal Thing

Teddy Burriss, LinkedIn Trainer & Coach According to Wikipedia, “social media marketing is the use of social media platforms and websites to promote a product or service.” Yes, I agree, brands can use social media to promote their product or services. However, this is only a small portion of the value of social media. My…

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5 Elements of a Strong Inbound Marketing Strategy

  Nick Veneris, Marketing Manager, Refersion Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not online…

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4 of the Most Important Principles to Modern Marketing

  Nick Veneris, Marketing Manager, Refersion Modern marketing is an ever-evolving machine: dynamic and complex. It shows no sign of slowing down, which is why it’s essential to keep up with the principles of modern marketing. In an ever-changing industry, these four principles can help you adapt to the changes and use the evolution of…

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The Word Count Guide for Content Marketing Distribution Channels

Phoebe Robson, Blogger When limiting word count to produce pristine content for your marketing strategy, word count tools are your best friend. However, knowing what word count limit produces optimal results—e.g. website traffic and engagement is a different thing altogether. As you post on different channels, the rules change. There is never one definite answer or definite…

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Lessons on Influencer Marketing from an 8-Year-Old

Lauren Parker, Executive Vice President, FrazierHeiby Ryan Kaji is eight years old and makes more money than you do. He is the namesake of Ryan ToysReview, one of the most influential YouTube stars on the platform. My four-year-old twins are included in his more than 20 million subscribers and my family has contributed to the…

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4 Steps to Solving a PR Crisis with Influencer Marketing

Mandy Anderson, VP of Sales, Sway Group In a perfect world, your brand will never have to endure a PR calamity. You’ll never have a single recall, product shortage, data breach, service outage, miscommunication or upset customer.     Of course, the less delightful reality is that most businesses will eventually be faced with some…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Mid-Atlantic Marketing Summit

  Overview The annual Mid-Atlantic Marketing Summit brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and networking. The summits are co-produced by two of the most respected news organizations in the region: Capitol Communicator, the region’s source for marketing and communications…

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Why You Should Be Using Customer Reviews in Your Marketing Strategy

Michelle Nickolaisen, Content Marketer, TrustRadius As a vendor, the entire job of your marketing strategy is to persuade potential customers to give you a try (and, in many B2B cases, help those potential customers persuade decision-makers to give you a try). There’s a problem, though: most buyers don’t trust vendors, and in fact, actively look…

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Most Businesses Confident Their Digital Marketing Achieves Sales Goals

CommPRO.biz Editorial Team More than 80% of digital marketers believe their company’s digital marketing is effective in increasing sales and revenue, according to a new survey from Clutch. “That number is high because digital marketing is where customers are,” said Flynn Zaiger, CEO of digital marketing agency Online Optimism. “Walking down the street, people aren’t…

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How Marketing AI is Leveling the Playing Field

Brandon Andersen, Chief Strategist, Ceralytics If your competition seems like a behemoth that has endless resources, it’s time to consider bringing in marketing AI to help you take a competitive advantage with a fraction of the resources. A quick story about those big enterprise companies: I talked to a large insurance company last year in…

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