Search results for: digital marketing

The Circle of SEO – How Digital Marketing Has Become a Competition Against Itself

Nathan Elly, Branch Manager, Digital Next Digital marketing has quickly become a necessity for businesses who want to reach their target markets. It’s more accessible and, in most cases, cheaper than traditional marketing and advertising methods, as well as enabling you to reach both a geographically wider and more demographically targeted audience. The necessity of…

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Gartner Announces the Digital Marketing Conference 2017

A Commpro News Update Today, Gartner, the world’s leading information technology research and advisory company announced the 2017 Gartner Digital Marketing Conference. Taking place from May 10-12th at the San Diego Marriott Marquis & Marina, The Gartner Digital Marketing Conference will provide marketing leaders actionable advice about the trends, tools, and emerging technologies they need…

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From Odd Couple to Power Couple: How CIOs and CMOs Can Work Better Together to Achieve Greater Digital Marketing Success

By Claire Wiggill, Vice President of Strategy and Business Development, PMG Less than 20 percent of marketers believe that marketing and IT work closely together to ensure top-notch product delivery.[1] That’s about to change. Recent years have brought major growth in digital marketing and technologies – marketing budgets have also grown to keep pace. While marketers are…

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Calculating Digital Marketing ROI

By CommPro.biz Editorial Staff In an increasingly competitive digital environment, marketers need to know – in real time – if their campaigns are driving revenue. Automated marketing analytics platform i.Predictus says it makes this possible with their recently released Digital Insights Solution. The company says the tool allows digital media buyers and marketing executives to visualize…

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SEOP Named as Top Digital Marketing Firm for October

A Commpro News Update Topseos.com, The independent authority on search vendors, chosen SEOP as the best digital marketing service for the month of October.  This distinction was given due to their effective performance in an in-depth analysis of the solutions they offer. With thousands of companies offering a variety of solutions, they are ranked based on…

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Turning Old School PR Tactics into Engaging Digital Marketing Tools

By Tim Bahr, CEO NextWorks Back in the day, TV news was king, and public relations professionals relied heavily on Satellite Media Tours (SMTs) and TV Public Service Announcements (PSAs). Those tactics did a great job of delivering brand stories and messages to millions of local and national TV news viewers. They also added the…

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Top 7 Digital Advertising Tips for Marketing Strategy

Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…

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Power Duo Bolsters BakerHostetler’s Advertising, Marketing and Digital Media Team

CommPRO.biz Editorial Team BakerHostetler announced the expansion of the firm’s advertising, marketing and digital media team with the arrival of partners Randal M. Shaheen and Amy Ralph Mudge in the firm’s Washington, D.C. office. Mudge will now co-lead the team with New York-based partner and current leader, Linda Goldstein. Mudge and Shaheen were previously partners…

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How to Advance Digital PR with Solid Video Marketing Strategy

Ryan Gould, VP Strategy and Marketing Services, Elevation Marketing If you’re at the stage that where you’re reading to make your first venture into video marketing, congratulations! Video marketing is a significant commitment. Unlike text-based content marketing, a video draws significantly more resources and is more time-consuming to create, edit, and publish. However, the upside…

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New Marketing Platform Helps Companies Manage Digital Trasformation

CommPro.biz Editorial Staff CabinetM Inc., the discovery and management platform for marketing technology strategy and digital transformation, has released Enterprise Cabinet, a subscription-based product that helps marketing teams and the agencies that support them drive and manage their digital transformation efforts. CabinetM’s Enterprise Cabinet helps teams work together throughout the company to plan, research and…

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Digital Media and Marketing Leaders Headline 2017 IAB Annual Leadership Meeting ‘Publishers & Platforms: What’s Next’

A Commpro News Update Sunday, the IAB Annual Leadership Meeting kicked off at the Diplomat Beach Resort in Hollywood, Florida.  Over 1,000 digital ad industry executives—publishers, brand marketers, media buyers, and technologists—will be attending the three day conference .  The schedule is filled with a slate of thought-provoking presentations and town hall debates that will…

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Envivo Digital Develops Enhanced Marketing Services in Canada

By CommPro.biz Editorial Staff Montreal-based digital marketing company, Envivo Digital has announced the launch of new and advanced Marketing services in Canada. The company will now also be offering email, social media, content marketing and various other services along with SEO & PPC services. Recently, the company expanded its range of offered services with the…

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Digital Disruption – Don’t Let It Stop Your Marketing In Its Tracks

Disruption of any kind brings about unexpected changes, and the era of digital disruption has been no different. New technologies across social, mobile, streaming video, and the Internet of Things have transformed the art and science of marketing. When it comes to engaging with new and current customers, marketers have an abundance of promotion channels…

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15 Digital Skills Every PR & Marketing Pro Should Master (Online Learning)

Digital One of Top 3 Drivers of Growth for PR  72% of PR agencies and managers polled say digital is driving their growth, increasing results and raising revenue. However, there’s one big drawback: PR and marketing practitioners lack the digital skills needed for success today. Even the “digital natives” graduating from colleges and universities lack…

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Location and Your Local Business Marketing Plan

Jill Kurtz, Owner, Kurtz Digital Strategy Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses. Why you need a local marketing strategy What’s the first thing you do when you need your car repaired, want to find some local entertainment or want to plan…

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Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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Demand For Digital Skills Still Increasing

  If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they…

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