Search results for: customer service
Disrupting the Financial Services Industry and the Communication Headaches that Follow
Tracey Gordon, Founder, TargetPitching LLC There was a time – actually not that long ago – when financial services firms were able to introduce new ideas or products and solidify first-to-market brand awareness before others emulated the success. Fidelity, Vanguard, and Blackrock did it in asset management. Schwab did it in the brokerage industry.…
Read MoreCustomer Data Management in 2019
Ajay Khanna, Vice President, Marketing, Reltio In 2018 we saw some transformational shifts in customer data management, ranging from renewed focus on Customer 360 solutions to the introduction of regulations such as General Data Protection Regulation (GDPR) to AI and machine learning becoming mainstream technology. As companies strive to provide more relevant offerings to customers, they’re…
Read MorePersonalize Your Black Friday Outreach — Without Creeping Customers Out!
Tara Kelly, CEO, SPLICE Software People all over the world are increasingly worried about their digital privacy. High-profile hacking incidents that compromise personal and financial information are constantly in the news. A recent survey found that eight out of 10 Americans don’t like being tracked online, and more than 70 percent are more concerned about…
Read MoreEmployee and Customer Experience are One and the Same
Leslie Stefanik, Vice President, Marketing, PublicRelay The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact with, not by the positive article they read or catchy advertisement they saw on TV. Good marketing and PR will get a customer in the…
Read MoreMartech Stacks and The Customer
Eric V. Holtzclaw, Chief Strategist, PossibleNOW In the older days of marketing, several CMOs invested in tools designed to help better manage their campaigns and audiences. These marketers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for…
Read More4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach
Sandra Fathi, President, Affect The year 2014 was riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. Writing in PRSA’s Tactics, Sandra Fathi provided four guidelines for organizations to protect brand reputation in the event of a…
Read MoreThe Sales Success Formula in Financial Services: Blending Customization and Compliance (On-Demand Recording)
Are you a trailblazer or falling behind? Webinar Overview The financial services industry faces obstacles that make it difficult to gain new clients and asset acquisition. The quest: to be more buyer-centric, personalized, and up-to-the-minute. Marketing teams are responsible for creating sales content, but presentations aren’t always well-received by the sales group. Salespeople…
Read More5 Keys to Sell to Big Customers
Don Maruska, serial entrepreneur, author, and master coach How can you sell to businesses many times larger than yours? Big companies want assurances that you can deliver and don’t want to risk their reputations on a small business. Big businesses know that if they become dependent upon a small business, then they’ll be on the…
Read MoreMeasuring Results Across the Customer Journey
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that…
Read MoreBusiness Wire Launches Interactive Media Service – Takes Press Release Service to New Dimensions
CommPRO Editorial Staff Business Wire on Monday announced the launch of its Interactive Media service which transforms how news is delivered and consumed. The service breathes new life into traditional news release content with multimedia and dynamic updates as the news evolves. Business Wire’s Interactive Media is the only service that moves beyond a flat press release to…
Read MoreWest Corporation Agrees to Acquire Nasdaq’s Public Relations Solutions and Digital Media Services Businesses
CommPRO Editorial Staff West Corporation (“West”) and Nasdaq, Inc. (Nasdaq:NDAQ) (“Nasdaq”) jointly announced today that West has entered into a definitive agreement to acquire the public relations (Public Relations Solutions) and webcasting and webhosting (Digital Media Services) products and services within Nasdaq’s Corporate Solutions business for approximately $335 million, subject to adjustments. Public Relations Solutions…
Read More#8 MOST-VIEWED EVENT in 2017: From Big Banks to the Underbanked: FinTech’s Customer-Centric Model (Free Webinar On-Demand)
Webinar Overview Financial technology, FinTech has revolutionized the financial services industry with customer-focused solutions, including, insurance underwriting, peer-to-peer money transfers, digital security, data analysis and investments. “Over the last five years, middle market companies have led the way in economic growth, which contribute over $9.3 trillion to the U.S. economy and are growing faster than…
Read MoreRethinking Customer Advisory Councils, Part Two: How to Get the Most from Your Customer Advisory Council
Editor’s Note: This article is Part Two of my series, “Rethinking Customer Advisory Councils.” In it, we will explore why and when your company can benefit from having one. Part One explores why and when your company can benefit from having one. Evan Hackel, CEO, Tortal Training and Ingage Consulting As we discussed in Part One of…
Read MoreThe Rise of Social Media Customer Care (Infographic)
CommPRO Editorial Staff Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is…
Read MoreConnecting Mobile Marketing Efforts to The In-Store Customer Journey
CommPRO.biz Editorial Staff Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based store visits initiated by mobile app marketing. With Plot Projects’ market-defining product called Attribute, mobile marketers can close the long-standing gap…
Read MoreCustomers Want More Fintech, Still Love Branches, and Wish Switching Banks Was Easier
CommPRO.biz Editorial Staff Research from ForeSee Experience Index (FXI): 2017 Banking Report revealed that while CX is not a top reason to select a bank, the digital customer experience is a crucial retention tool and is a top reason people stay with a bank. Until switching banks is as painless as switching cell phone providers,…
Read MoreCustomer Engagement Relationship Management
CUSTOMER ENGAGEMENT RELATIONSHIP MANAGEMENT (CRM) Executive Briefing Email SUBMIT CONTENT
Read MoreLeading Customer Surveillance
Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles “You can pretend to care but you cannot pretend to be there,” wrote Texas Bix Bender in his book, Don’t Squat With Yer Spurs On! It sums up the power of leaders as customer intelligence officers. And any smart military intelligence officer will tell you that…
Read MoreSegmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
Deb Gabor, CEO, Sol Marketing A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is…
Read MoreWeb and Social Media Analytics Significantly Helping Organizations Reduce Media Costs and Improve Customer Satisfaction
CommPro.biz Editorial Staff Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviors in today’s highly connected and extremely competitive markets. More than ever, consumers have an ability to communicate with companies and one another about brands, services, and products, and to express their opinions and needs openly. Companies and organizations that utilize social…
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