Search results for: customer service

4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach

Sandra Fathi, President, Affect The year 2014 was riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. Writing in PRSA’s Tactics, Sandra Fathi provided four guidelines for organizations to protect brand reputation in the event of a…

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The Sales Success Formula in Financial Services: Blending Customization and Compliance (On-Demand Recording)

Are you a trailblazer or falling behind?     Webinar Overview The financial services industry faces obstacles that make it difficult to gain new clients and asset acquisition. The quest: to be more buyer-centric, personalized, and up-to-the-minute. Marketing teams are responsible for creating sales content, but presentations aren’t always well-received by the sales group. Salespeople…

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5 Keys to Sell to Big Customers

Don Maruska, serial entrepreneur, author, and master coach How can you sell to businesses many times larger than yours?  Big companies want assurances that you can deliver and don’t want to risk their reputations on a small business.  Big businesses know that if they become dependent upon a small business, then they’ll be on the…

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Measuring Results Across the Customer Journey

Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that…

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West Corporation Agrees to Acquire Nasdaq’s Public Relations Solutions and Digital Media Services Businesses

CommPRO Editorial Staff West Corporation (“West”) and Nasdaq, Inc. (Nasdaq:NDAQ) (“Nasdaq”) jointly announced today that West has entered into a definitive agreement to acquire the public relations (Public Relations Solutions) and webcasting and webhosting (Digital Media Services) products and services within Nasdaq’s Corporate Solutions business for approximately $335 million, subject to adjustments. Public Relations Solutions…

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#8 MOST-VIEWED EVENT in 2017: From Big Banks to the Underbanked: FinTech’s Customer-Centric Model (Free Webinar On-Demand)

Webinar Overview Financial technology, FinTech has revolutionized the financial services industry with customer-focused solutions, including, insurance underwriting, peer-to-peer money transfers, digital security, data analysis and investments. “Over the last five years, middle market companies have led the way in economic growth, which contribute over $9.3 trillion to the U.S. economy and are growing faster than…

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The Rise of Social Media Customer Care (Infographic)

CommPRO Editorial Staff Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is…

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Connecting Mobile Marketing Efforts to The In-Store Customer Journey

CommPRO.biz Editorial Staff Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based store visits initiated by mobile app marketing. With Plot Projects’ market-defining product called Attribute, mobile marketers can close the long-standing gap…

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Leading Customer Surveillance

Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles “You can pretend to care but you cannot pretend to be there,” wrote Texas Bix Bender in his book, Don’t Squat With Yer Spurs On! It sums up the power of leaders as customer intelligence officers. And any smart military intelligence officer will tell you that…

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Web and Social Media Analytics Significantly Helping Organizations Reduce Media Costs and Improve Customer Satisfaction

CommPro.biz Editorial Staff Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviors in today’s highly connected and extremely competitive markets. More than ever, consumers have an ability to communicate with companies and one another about brands, services, and products, and to express their opinions and needs openly. Companies and organizations that utilize social…

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New US Customer Segmentation Improves Smart Home Marketing Strategies

By Commpro Editorial Staff Strategy Analytics announces a way for smart home product and service providers to  improve their marketing and communications strategies. This new segmentation identifies six groups, all of which are potential customers for smart home products but need to be targeted and marketed to properly. Some smart home products and services have…

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3 Simple Ideas to Connect with Customers on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing isn’t just about setting up accounts and posting. You need to provide your customers with opportunities to interact with your business. Through that interaction, you build relationships that keep them connected and engaged with you. Here are three ideas for your social media marketing plan. Be…

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Acquisitions: A Customer or Shareholder Benefit

Todd Murphy, Vice President, Universal Information Services There is a difference in how a company grows. One type of growth allows a company to add customers to their way of doing business by purchasing a similar company. In this scenario the customer is usually the beneficiary, receiving additional services and value now available through the purchasing…

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How to Access Potential Customers In the Digital Age

Brian Rees, Media Relations Representative, Newnex The digital age has been a terrific thing for business success. Businesses in the past didn’t have the diverse marketing options that are readily available to them nowadays. The introduction of the Internet in the past few decades has made business marketing easier and more convenient in many ways.…

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The FinTech Customer Centric Model: Better, Cheaper, Faster

By Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last December, while consulting, I spoke with Jim Eckstein, CEO of TradeRocket, a FinTech startup. Prior to our call, I researched and learned everything I could, but FinTech still remained abstruse. As Jim explained, jumping from “investment banking” to “college-student” speak, I just knew FinTech would…

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