Search results for: customer service
4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach
Sandra Fathi, President, Affect The year 2014 was riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. Writing in PRSA’s Tactics, Sandra Fathi provided four guidelines for organizations to protect brand reputation in the event of a…
Read MoreThe Sales Success Formula in Financial Services: Blending Customization and Compliance (On-Demand Recording)
Are you a trailblazer or falling behind? Webinar Overview The financial services industry faces obstacles that make it difficult to gain new clients and asset acquisition. The quest: to be more buyer-centric, personalized, and up-to-the-minute. Marketing teams are responsible for creating sales content, but presentations aren’t always well-received by the sales group. Salespeople…
Read More5 Keys to Sell to Big Customers
Don Maruska, serial entrepreneur, author, and master coach How can you sell to businesses many times larger than yours? Big companies want assurances that you can deliver and don’t want to risk their reputations on a small business. Big businesses know that if they become dependent upon a small business, then they’ll be on the…
Read MoreMeasuring Results Across the Customer Journey
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that…
Read MoreBusiness Wire Launches Interactive Media Service – Takes Press Release Service to New Dimensions
CommPRO Editorial Staff Business Wire on Monday announced the launch of its Interactive Media service which transforms how news is delivered and consumed. The service breathes new life into traditional news release content with multimedia and dynamic updates as the news evolves. Business Wire’s Interactive Media is the only service that moves beyond a flat press release to…
Read MoreWest Corporation Agrees to Acquire Nasdaq’s Public Relations Solutions and Digital Media Services Businesses
CommPRO Editorial Staff West Corporation (“West”) and Nasdaq, Inc. (Nasdaq:NDAQ) (“Nasdaq”) jointly announced today that West has entered into a definitive agreement to acquire the public relations (Public Relations Solutions) and webcasting and webhosting (Digital Media Services) products and services within Nasdaq’s Corporate Solutions business for approximately $335 million, subject to adjustments. Public Relations Solutions…
Read More#8 MOST-VIEWED EVENT in 2017: From Big Banks to the Underbanked: FinTech’s Customer-Centric Model (Free Webinar On-Demand)
Webinar Overview Financial technology, FinTech has revolutionized the financial services industry with customer-focused solutions, including, insurance underwriting, peer-to-peer money transfers, digital security, data analysis and investments. “Over the last five years, middle market companies have led the way in economic growth, which contribute over $9.3 trillion to the U.S. economy and are growing faster than…
Read MoreRethinking Customer Advisory Councils, Part Two: How to Get the Most from Your Customer Advisory Council
Editor’s Note: This article is Part Two of my series, “Rethinking Customer Advisory Councils.” In it, we will explore why and when your company can benefit from having one. Part One explores why and when your company can benefit from having one. Evan Hackel, CEO, Tortal Training and Ingage Consulting As we discussed in Part One of…
Read MoreThe Rise of Social Media Customer Care (Infographic)
CommPRO Editorial Staff Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is…
Read MoreConnecting Mobile Marketing Efforts to The In-Store Customer Journey
CommPRO.biz Editorial Staff Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based store visits initiated by mobile app marketing. With Plot Projects’ market-defining product called Attribute, mobile marketers can close the long-standing gap…
Read MoreCustomers Want More Fintech, Still Love Branches, and Wish Switching Banks Was Easier
CommPRO.biz Editorial Staff Research from ForeSee Experience Index (FXI): 2017 Banking Report revealed that while CX is not a top reason to select a bank, the digital customer experience is a crucial retention tool and is a top reason people stay with a bank. Until switching banks is as painless as switching cell phone providers,…
Read MoreCustomer Engagement Relationship Management
CUSTOMER ENGAGEMENT RELATIONSHIP MANAGEMENT (CRM) Executive Briefing Email SUBMIT CONTENT
Read MoreLeading Customer Surveillance
Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles “You can pretend to care but you cannot pretend to be there,” wrote Texas Bix Bender in his book, Don’t Squat With Yer Spurs On! It sums up the power of leaders as customer intelligence officers. And any smart military intelligence officer will tell you that…
Read MoreSegmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
Deb Gabor, CEO, Sol Marketing A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is…
Read MoreWeb and Social Media Analytics Significantly Helping Organizations Reduce Media Costs and Improve Customer Satisfaction
CommPro.biz Editorial Staff Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviors in today’s highly connected and extremely competitive markets. More than ever, consumers have an ability to communicate with companies and one another about brands, services, and products, and to express their opinions and needs openly. Companies and organizations that utilize social…
Read MoreNew US Customer Segmentation Improves Smart Home Marketing Strategies
By Commpro Editorial Staff Strategy Analytics announces a way for smart home product and service providers to improve their marketing and communications strategies. This new segmentation identifies six groups, all of which are potential customers for smart home products but need to be targeted and marketed to properly. Some smart home products and services have…
Read More3 Simple Ideas to Connect with Customers on Social Media
Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing isn’t just about setting up accounts and posting. You need to provide your customers with opportunities to interact with your business. Through that interaction, you build relationships that keep them connected and engaged with you. Here are three ideas for your social media marketing plan. Be…
Read MoreAcquisitions: A Customer or Shareholder Benefit
Todd Murphy, Vice President, Universal Information Services There is a difference in how a company grows. One type of growth allows a company to add customers to their way of doing business by purchasing a similar company. In this scenario the customer is usually the beneficiary, receiving additional services and value now available through the purchasing…
Read MoreHow to Access Potential Customers In the Digital Age
Brian Rees, Media Relations Representative, Newnex The digital age has been a terrific thing for business success. Businesses in the past didn’t have the diverse marketing options that are readily available to them nowadays. The introduction of the Internet in the past few decades has made business marketing easier and more convenient in many ways.…
Read MoreThe FinTech Customer Centric Model: Better, Cheaper, Faster
By Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last December, while consulting, I spoke with Jim Eckstein, CEO of TradeRocket, a FinTech startup. Prior to our call, I researched and learned everything I could, but FinTech still remained abstruse. As Jim explained, jumping from “investment banking” to “college-student” speak, I just knew FinTech would…
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