Search results for: customer service

Customer Data Management in 2019

 Ajay Khanna, Vice President, Marketing, Reltio In 2018 we saw some transformational shifts in customer data management, ranging from renewed focus on Customer 360 solutions to the introduction of regulations such as General Data Protection Regulation (GDPR) to AI and machine learning becoming mainstream technology. As companies strive to provide more relevant offerings to customers, they’re…

Read More

Personalize Your Black Friday Outreach — Without Creeping Customers Out!

Tara Kelly, CEO, SPLICE Software People all over the world are increasingly worried about their digital privacy. High-profile hacking incidents that compromise personal and financial information are constantly in the news. A recent survey found that eight out of 10 Americans don’t like being tracked online, and more than 70 percent are more concerned about…

Read More

Employee and Customer Experience are One and the Same

Leslie Stefanik, Vice President, Marketing, PublicRelay The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact with, not by the positive article they read or catchy advertisement they saw on TV. Good marketing and PR will get a customer in the…

Read More

Martech Stacks and The Customer

Eric V. Holtzclaw, Chief Strategist, PossibleNOW In the older days of marketing, several CMOs invested in tools designed to help better manage their campaigns and audiences. These marketers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for…

Read More

4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach

Sandra Fathi, President, Affect The year 2014 was riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. Writing in PRSA’s Tactics, Sandra Fathi provided four guidelines for organizations to protect brand reputation in the event of a…

Read More

The Sales Success Formula in Financial Services: Blending Customization and Compliance (On-Demand Recording)

Are you a trailblazer or falling behind?     Webinar Overview The financial services industry faces obstacles that make it difficult to gain new clients and asset acquisition. The quest: to be more buyer-centric, personalized, and up-to-the-minute. Marketing teams are responsible for creating sales content, but presentations aren’t always well-received by the sales group. Salespeople…

Read More

5 Keys to Sell to Big Customers

Don Maruska, serial entrepreneur, author, and master coach How can you sell to businesses many times larger than yours?  Big companies want assurances that you can deliver and don’t want to risk their reputations on a small business.  Big businesses know that if they become dependent upon a small business, then they’ll be on the…

Read More

Measuring Results Across the Customer Journey

Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that…

Read More

West Corporation Agrees to Acquire Nasdaq’s Public Relations Solutions and Digital Media Services Businesses

CommPRO Editorial Staff West Corporation (“West”) and Nasdaq, Inc. (Nasdaq:NDAQ) (“Nasdaq”) jointly announced today that West has entered into a definitive agreement to acquire the public relations (Public Relations Solutions) and webcasting and webhosting (Digital Media Services) products and services within Nasdaq’s Corporate Solutions business for approximately $335 million, subject to adjustments. Public Relations Solutions…

Read More

#8 MOST-VIEWED EVENT in 2017: From Big Banks to the Underbanked: FinTech’s Customer-Centric Model (Free Webinar On-Demand)

Webinar Overview Financial technology, FinTech has revolutionized the financial services industry with customer-focused solutions, including, insurance underwriting, peer-to-peer money transfers, digital security, data analysis and investments. “Over the last five years, middle market companies have led the way in economic growth, which contribute over $9.3 trillion to the U.S. economy and are growing faster than…

Read More

The Rise of Social Media Customer Care (Infographic)

CommPRO Editorial Staff Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is…

Read More

Connecting Mobile Marketing Efforts to The In-Store Customer Journey

CommPRO.biz Editorial Staff Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based store visits initiated by mobile app marketing. With Plot Projects’ market-defining product called Attribute, mobile marketers can close the long-standing gap…

Read More

Leading Customer Surveillance

Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles “You can pretend to care but you cannot pretend to be there,” wrote Texas Bix Bender in his book, Don’t Squat With Yer Spurs On! It sums up the power of leaders as customer intelligence officers. And any smart military intelligence officer will tell you that…

Read More

Web and Social Media Analytics Significantly Helping Organizations Reduce Media Costs and Improve Customer Satisfaction

CommPro.biz Editorial Staff Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviors in today’s highly connected and extremely competitive markets. More than ever, consumers have an ability to communicate with companies and one another about brands, services, and products, and to express their opinions and needs openly. Companies and organizations that utilize social…

Read More