Search results for: corporate brand

5WPR Founder On Influencer Fatigue and the Rise of Brand Communities

  A flame that burns twice as bright burns half as long, and the meteoric rise of social media influencers is no exception. Consumers, especially the younger crowd, have already begun to lose trust in paid influencers. To fill the void, they are turning to grassroots communities that share content and commentary about brands that…

Read More

Corporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)

  Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…

Read More

#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

Read More

Just Do It – How to Determine if Your Brand is at Risk

Andrea Brody, Chief Marketing Officer, Riskonnect It’s no secret that enterprises are wrought with risks. And yet, while bad workplace environments and less than secure firewalls are gaining all of the attention, many chief marketers are finding their biggest selling point is also their biggest risk: their brands. We all witnessed the mixed reactions to Nike…

Read More

Tips for Using Instagram Stories to Increase Your Brand Following

CommPRO Editorial Staff Social media is the crux of digital marketing. Instagram alone has proven itself to be the most valuable online social media platform for businesses, with individual posts and Instagram stories garnering thousands of likes, comments, and views from follower engagement. Instagram stories were added to the platform in the middle of 2016,…

Read More

Messaging Your Business Purpose and Leveraging Corporate Social Responsibility

Durée Ross, President & CEO, Durée & Company For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market. Over the years, the agency’s reputation for thoughtful, creative and substantial campaigns has earned it business nationally and internationally as well. President and CEO Durée…

Read More

CSR: Promoting Your Firm as a Good Corporate Citizen

Luke Stratmann, Metro Market Manager, Robert Half The rise of popular global events like Giving Tuesday suggest that professionals across industries value employers that support the communities where their staff live and work. In fact, 67 percent of employees responding to a recent Robert Half survey said an organization’s participation in charitable events influences their…

Read More

Why It’s Okay to Brag about Corporate Social Responsibility

Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…

Read More

LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

Read More

MIT Sloan Management Review And Glassdoor Introduce The ‘Culture 500,’ Scientific Ranking Of Corporate Cultures

Ranking For More Than 500 Of The Most Powerful Companies In The U.S. CommPRO Editorial Staff Today, MIT Sloan Management Review (MIT SMR) and Glassdoor, one of the world’s largest job and recruiting sites, has introduced the Culture 500, a groundbreaking and first-ever online interactive tool that scientifically ranks and compares the corporate cultures of more than 500 of the…

Read More

The Best Celebrity Brand Spokesperson to be Announced

CommPRO Editorial Staff Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards. If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina…

Read More

Leadership Coaching and Development Service for Public Relations, Corporate Communications and Agency Leaders Launched

CommPRO Editorial Staff CommunicationsMatch has partnered with Ken Jacobs, ACC, CPC, to provide leadership coaching and development as a service to corporate and agency public relations, advertising,  communications and marketing leaders and executives. Jacobs’ industry experience, combined with the rigorous discipline of a professionally trained coach, helps executives strengthen their leadership skills, address blind spots,…

Read More

Communicators as Brand Value Creators (On-Demand Recording)

Webcast Overview Join us for a virtual round table where our panelists will discuss how they are redefining their roles as strategic communications professionals. From using data to shape and defend strategies to advising on crisis and enhancing brand reputation, the role of the communicator is becoming more integral to the business by the day.…

Read More

Branded Content: Bridging the Gap Between Earned and Paid Media

Cara Hogan, Head of Content, Zaius You’re not imagining it: content marketing is getting tougher. The cost of paid ads is rising by the day — Facebook CPM rates alone are up (https://www.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3) 122% in 2018. At the same time, journalists are increasingly skeptical of business coverage, making earned media harder to, well, earn. Even…

Read More

Brands Must Embrace Video (Differently) to Succeed with Social in 2019

Greg Perotto, VP of Corporate Marketing,  Hootsuite  The latter half of 2018 saw the proverbial social media pendulum swing dramatically back to its roots of authentic human connection, with users focused on relationships with friends, family and people they know. Couple this push with the rise in popularity of video, and 2019 is poised to be the…

Read More

Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW

CommPRO.biz Editorial Staff BCW (Burson Cohn & Wolfe), a leading global communications agency, just announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019. “Larry has had an extraordinary career leading integrated communications programs that bridge…

Read More