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Content Marketing Central
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Read More2017 Content Marketing Award Winners Announced
CommPRO.biz Editorial Staff The Content Marketing Institute (CMI), has awarded the top four winners for their 2017 Content Marketing Awards program. Winners were announced during their annual Content Marketing Awards ceremony at the 2017 Content Marketing World Conference and Expo. The Project of the Year, Agency of the Year, and Content Marketer of the…
Read MoreLong Island-based Brand Storytelling Agency Named Content Marketing Firm of the Year by Corporate Insider
CommPro.biz Editorial Staff Communication Strategy Group, a brand storytelling agency, was named Content Marketing Firm of the Year – USA in the exclusive Business Excellence 2017 list produced by Corporate Insider, an online gateway to the world of business. According to the editors, “Business Excellence 2017 celebrates the success and achievements of the world’s most…
Read MoreExamining the Distribution Effect: How to Bring Your Content Marketing to the Next Level (DOWNLOAD)
2.5 billion pieces of content are shared each day, and in this vast sea of content, it can be hard to find what’s important. The definition of news has evolved; it’s been redefined. Yet, if you have demand and interest, you have news. The PR Newswire whitepaper, “The Distribution Effect:Bring Your Content Marketing to the…
Read MoreHow to Plan for Better Content Marketing Efforts
Ellie Martin, Business & Marketing Writer Content marketing has evolved significantly in recent years. Today companies can implement more authentic branding strategies thanks to new tools and knowledge generated by a boom in innovative and creative approaches to business. From management, to design and inventive campaigns, content marketing has developed significantly, and we’re getting better…
Read More5 Places to Listen to Improve Content Marketing
Susan Guillory Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1.…
Read MoreTech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies
CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…
Read MoreThe Content Marketing Crossroads and Rise of Content Intelligence (Free Webinar On-Demand)
Webinar Overview The supply of online content has outpaced demand, leaving content marketers in a position where they are getting less effective each year. Despite being less effective, over 76% of marketers plan to create more content this year than last year. To be effective, marketers can’t rely on only creating more content. The cycle…
Read MoreHow Influencers and Content Marketing Can Help Build Your Brand
In Nasdaq’s new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to: Identify influencers relevant to your industry Build and maintain positive influencer relationships Develop inspiring content and…
Read MoreToo Much of a Good Thing? Content Marketing is at a Tipping Point
By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM Can too much of a good thing, be a bad thing? With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise. Spend…
Read MoreBizWireTV and Zumobi Innovate Content Marketing with Launch of Microzine
A CommPRO News Update Business Wire announces a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi. BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade. The BizWireTV Microzine creates an engaging experience that gives…
Read MoreSurvey Finds Improving Optimism in Content Marketing
By Frank Strong, Author of the blog, Sword and The Script Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly…
Read MoreA New Tool For Content Marketing (Download Now)
Drive revenue with content. PadillaCRT’s latest guide – Drive Revenue with Content (PDF format) – will walk you through the seven steps of an effective content marketing program. Submit your information to download this free and informative resource today.
Read MoreContent Marketing Institute Announces Winners in 2016 Content Marketing Awards
A CommPRO News Update Today, the Content Marketing Institute announced the 76 category winners and finalists for the top prizes in the 2016 Content Marketing Awards. After receiving over 1,300 entries, this year’s all-star judges chose the “best of the best” in content marketing excellence recognizing all aspects of content marketing, from strategy to distribution, and…
Read MoreMy 3 Best Content Marketing Tips
By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…
Read MoreWhy Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)
Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…
Read MoreUBM Announces Acquisition of Joe Pulizzi’s Content Marketing Institute
A CommPRO Industry News Update… Announced today, UBM plc has acquired the Content Marketing Institute (“CMI”) for $17.6 million. This acquisition further consolidates UBM’s position as the leading events organizer in the US and provides an entry point to the vibrant and fast-growing content marketing vertical. CMI produces the leading annual events in the content marketing…
Read MoreWhat Your Mom Never Told You About Content Marketing & Content Writing
By Meghan Somers, Senior Account Manager, The Agency Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic takes a look at how to come up with content ideas, different types of content you can create, tips and tricks on how to create this content, and why…
Read More2016 Content Marketing Playbook
Editor’s Note: If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which…
Read MoreFour Steps to Optimize Your Content Marketing
One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we…
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