Search results for: content marketing
3 Content Marketing Trends to Watch in 2019
It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important content marketing trends in mind while you work on how to improve your results next year. The Need for a Documented Content…
Read More#9 MOST-VIEWED EVENT in 2017: The 5 Keys to Kick-Ass Content Marketing (Free Webinar On-Demand)
Webinar Overview We invest a lot of time, budget and effort in creating content. Yet 90% of the content fails to achieve business goals. Why? Without being able to identify the types of content that resonate with our core audience, knowing what will actually impact conversions and business objectives, and having a strategy to distribute…
Read MoreHow to See ROI in Your Content Marketing Efforts
Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…
Read MoreContent Marketing
CONTENT MARKETING Aug 13, 2018 | Content Marketing, Marketing Every Company Should Have A Content-First Mindset Aug 1, 2018 | Content Marketing Make Your Online Content Win with the Right Call to Action May 8, 2018 | Content Marketing Grab Readers With The Right Headline Feb 3, 2018 | Content Marketing, Marketing Twofer: Facebook Business Page and…
Read MoreContent Marketing Central
CONTENT MARKETING CENTRAL Executive Briefing Email SUBMIT CONTENT
Read More2017 Content Marketing Award Winners Announced
CommPRO.biz Editorial Staff The Content Marketing Institute (CMI), has awarded the top four winners for their 2017 Content Marketing Awards program. Winners were announced during their annual Content Marketing Awards ceremony at the 2017 Content Marketing World Conference and Expo. The Project of the Year, Agency of the Year, and Content Marketer of the…
Read MoreLong Island-based Brand Storytelling Agency Named Content Marketing Firm of the Year by Corporate Insider
CommPro.biz Editorial Staff Communication Strategy Group, a brand storytelling agency, was named Content Marketing Firm of the Year – USA in the exclusive Business Excellence 2017 list produced by Corporate Insider, an online gateway to the world of business. According to the editors, “Business Excellence 2017 celebrates the success and achievements of the world’s most…
Read MoreExamining the Distribution Effect: How to Bring Your Content Marketing to the Next Level (DOWNLOAD)
2.5 billion pieces of content are shared each day, and in this vast sea of content, it can be hard to find what’s important. The definition of news has evolved; it’s been redefined. Yet, if you have demand and interest, you have news. The PR Newswire whitepaper, “The Distribution Effect:Bring Your Content Marketing to the…
Read MoreHow to Plan for Better Content Marketing Efforts
Ellie Martin, Business & Marketing Writer Content marketing has evolved significantly in recent years. Today companies can implement more authentic branding strategies thanks to new tools and knowledge generated by a boom in innovative and creative approaches to business. From management, to design and inventive campaigns, content marketing has developed significantly, and we’re getting better…
Read More5 Places to Listen to Improve Content Marketing
Susan Guillory Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1.…
Read MoreTech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies
CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…
Read MoreThe Content Marketing Crossroads and Rise of Content Intelligence (Free Webinar On-Demand)
Webinar Overview The supply of online content has outpaced demand, leaving content marketers in a position where they are getting less effective each year. Despite being less effective, over 76% of marketers plan to create more content this year than last year. To be effective, marketers can’t rely on only creating more content. The cycle…
Read MoreHow Influencers and Content Marketing Can Help Build Your Brand
In Nasdaq’s new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to: Identify influencers relevant to your industry Build and maintain positive influencer relationships Develop inspiring content and…
Read MoreToo Much of a Good Thing? Content Marketing is at a Tipping Point
By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM Can too much of a good thing, be a bad thing? With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise. Spend…
Read MoreBizWireTV and Zumobi Innovate Content Marketing with Launch of Microzine
A CommPRO News Update Business Wire announces a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi. BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade. The BizWireTV Microzine creates an engaging experience that gives…
Read MoreSurvey Finds Improving Optimism in Content Marketing
By Frank Strong, Author of the blog, Sword and The Script Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly…
Read MoreA New Tool For Content Marketing (Download Now)
Drive revenue with content. PadillaCRT’s latest guide – Drive Revenue with Content (PDF format) – will walk you through the seven steps of an effective content marketing program. Submit your information to download this free and informative resource today.
Read MoreContent Marketing Institute Announces Winners in 2016 Content Marketing Awards
A CommPRO News Update Today, the Content Marketing Institute announced the 76 category winners and finalists for the top prizes in the 2016 Content Marketing Awards. After receiving over 1,300 entries, this year’s all-star judges chose the “best of the best” in content marketing excellence recognizing all aspects of content marketing, from strategy to distribution, and…
Read MoreMy 3 Best Content Marketing Tips
By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…
Read MoreWhy Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)
Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…
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