Search results for: content marketing

2017 Content Marketing Award Winners Announced

CommPRO.biz Editorial Staff The Content Marketing Institute (CMI), has awarded the top four winners for their 2017 Content Marketing Awards program.  Winners were announced during their annual Content Marketing Awards ceremony at the 2017 Content Marketing World Conference and Expo.    The Project of the Year, Agency of the Year, and Content Marketer of the…

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How to Plan for Better Content Marketing Efforts

Ellie Martin, Business & Marketing Writer Content marketing has evolved significantly in recent years. Today companies can implement more authentic branding strategies thanks to new tools and knowledge generated by a boom in innovative and creative approaches to business. From management, to design and inventive campaigns, content marketing has developed significantly, and we’re getting better…

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5 Places to Listen to Improve Content Marketing

Susan Guillory Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1.…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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How Influencers and Content Marketing Can Help Build Your Brand

In Nasdaq’s new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to: Identify influencers relevant to your industry Build and maintain positive influencer relationships Develop inspiring content and…

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Too Much of a Good Thing? Content Marketing is at a Tipping Point

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM       Can too much of a good thing, be a bad thing? With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise.  Spend…

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BizWireTV and Zumobi Innovate Content Marketing with Launch of Microzine

A CommPRO News Update Business Wire announces a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi. BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade. The BizWireTV Microzine creates an engaging experience that gives…

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Survey Finds Improving Optimism in Content Marketing

By Frank Strong, Author of the blog, Sword and The Script Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly…

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A New Tool For Content Marketing (Download Now)

  Drive revenue with content.   PadillaCRT’s latest guide – Drive Revenue with Content (PDF format) – will walk you through the seven steps of an effective content marketing program.   Submit your information to download this free and informative resource today.    

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Content Marketing Institute Announces Winners in 2016 Content Marketing Awards

A CommPRO News Update Today, the Content Marketing Institute announced the 76 category winners and finalists for the top prizes in the 2016 Content Marketing Awards. After receiving over 1,300 entries, this year’s all-star judges chose the “best of the best” in content marketing excellence recognizing all aspects of content marketing, from strategy to distribution, and…

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My 3 Best Content Marketing Tips

By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…

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Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…

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UBM Announces Acquisition of Joe Pulizzi’s Content Marketing Institute

A CommPRO Industry News Update… Announced today, UBM plc has acquired the Content Marketing Institute (“CMI”) for $17.6 million. This acquisition further consolidates UBM’s position as the leading events organizer in the US and provides an entry point to the vibrant and fast-growing content marketing vertical.   CMI produces the leading annual events in the content marketing…

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What Your Mom Never Told You About Content Marketing & Content Writing

By Meghan Somers, Senior Account Manager, The Agency Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic takes a look at how to come up with content ideas, different types of content you can create, tips and tricks on how to create this content, and why…

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2016 Content Marketing Playbook

Editor’s Note: If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which…

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Four Steps to Optimize Your Content Marketing

One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we…

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