Search results for: content marketers

Plan Your Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy You are busy, but you need to be strategic to get the most from the time you devote to content. The best way to guarantee that is to take time up front to plan. Focus on your content strategy, write down what you will do, and you will have…

Read More

4 Takeaways: What Marketers Should Know About Visual Storytelling in 2018

How do marketers and creative professionals navigate the growing demand for visual content? What are their biggest challenges when it comes to creating, organizing, and sharing visual stories today?  To help answer these questions, Libris and Contently have just released new findings in their 2018 Report: Engaging Your Audience with Visual Content. The report is…

Read More

Can You Make Content Go Viral?

In a competition for clicks and shares, how can marketers get their content widespread attention? Lisa Arledge Powell, President, MediaSource  You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave. Just as you’re…

Read More

The Importance of Visual Storytelling in Content Marketing

Lisa Arledge Powell I’ll believe it when I see it.” – Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right content? Research…

Read More

Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct!  Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …

Read More

What the Latest Healthcare Market Research Means for Healthcare Marketers

CommPRO Editorial Staff  Ceralytics’ new 2018 Healthcare Content Marketing Report does a deep dive into the most popular topics in healthcare, as well as topics that are currently underutilized in the healthcare industry. The team at Ceralytics analyzed the content of 18 top healthcare publications and blogs, and identified over 16,000 unique topics utilized throughout…

Read More

The Rise of the Tailored Agency: An Evolved Content Support Model

John Lawrence, Director Client Solutions, SGK Europe Delve into the key Tailored Agency shifts observed globally and the opportunities that may lie ahead for you as a brand. Brand marketers, agencies and procurement partners of today are all paying more attention to the rise of the Tailored Agency — a bespoke ecosystem of external agency…

Read More

Marketers and Developers Build New Partnerships with Chatbots

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2017, I attended FoST, The Future of Storytelling at Staten Island’s Botanical Gardens. It was two jam-packed days, full of workshops, team exercises and panel discussions with guests from varying sectors, including, corporate, agency, government, academia, entertainment, technology, futurists, and more. Walking amidst 83-acres felt like a…

Read More

Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018 

Five Critical Marketing Strategies Executives Should Implement The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement and tech start-ups are increasing the competition. Healthcare marketers need to adapt to this new environment and shift their priorities as the space continues to transform. The question…

Read More

Holiday Marketers: Are Your Campaigns Optimized Against Consumer Behavior? 

Laura Carrier, VP of Vertical Strategy and Measurement, MediaMath With the busiest retail season of the year rapidly approaching, marketers looking to get the most out of their holiday advertising spend should aim to kick-off planning efforts early. eMarketer research predicts holiday sales will total $923.15 billion, accounting for 18.4 percent of U.S. retail sales…

Read More

Content Intelligence

CONTENT INTELLIGENCE Dec 29, 2017 | Content Intelligence, Events #9 MOST-VIEWED EVENT in 2017: The 5 Keys to Kick-Ass Content Marketing (Free Webinar On-Demand) Dec 29, 2017 | Content Intelligence, Events #11 MOST-VIEWED EVENT in 2017: 7 Steps to Building Data-driven Content and Social Strategies Nov 25, 2017 | Content Intelligence, Marketing, Reports Competitive Intelligence: The Key to a…

Read More

Three Practical Ways Retail Marketers Can Benefit from Chatbots

CommPRO.biz Editorial Staff Intelligent media delivery company Valassis has shared insights on the value of chatbots in the current retail climate.  These powerful AI programs can enhance consumer engagement, as well as create job functions and employee efficiency and productivity. “The wave of AI innovation has brought chatbots to the forefront, but this does not…

Read More

What Advertising Effectiveness Means to Modern Marketers in a Digital World

CommPRO.biz Editorial Staff Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns. Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into…

Read More

How to See ROI in Your Content Marketing Efforts

Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…

Read More

Brits’ Buying Habits and Behaviors Marketers Need to Know [Infographic]

Understanding consumer behaviour is not just about finding out what products or promotional gifts appeal to a demographic. From a marketer’s perspective, it should be about getting down to specifics like why a customer acts a certain way in a unique gift store, how people share information with each other, and what cultural or societal…

Read More

China’s Digital Economy: The Keywords Marketers Cannot Miss

CommPRO.biz Editorial Staff As the largest and fastest growing digital market worldwide, China is on its way to becoming a global digital innovation leader next to Silicon Valley. The digital-related economic activities account for 30.61% of China’s GDP. Digitalization has been a main phenomenon in the country and now appears in every day life of…

Read More

Demystifying Machine Learning for Digital Marketers

CommPRO.biz Editorial Staff Real-time personalization platform company, Evergage has announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. The event will provide strategies and techniques, panel discussions, case studies and live demo labs, all being presented to teach attendees how to deliver individualized, maximally relevant…

Read More

B2B Marketers: Stop Spending Your Money in These 5 Ways

Hilary Baril, Account Supervisor, Inprela Perhaps unsurprisingly, budget is the top concern for under-performing- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of Marketing Report. But we didn’t expect the same report to find that budget isn’t even in the top 10 concerns for high-performing teams. How can that be? Salesforce attributes this…

Read More