Search results for: content marketer

LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Report: Engaging Your Audience with Visual Content

In the industry report, Engaging Your Audience with Visual Content, learn how marketers are navigating today’s growing demand for visual storytelling. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your followers.

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Copyright 101: A Glossary for Marketers

Use this glossary to dig into must-know copyright terms — and help avoid pricey lawsuits or damaging PR that can happen when you misuse a photo. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect…

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Copyright Crash Course: What Marketers Need to Know

In this webinar, you’ll learn all about image copyright, including the dangers of using free content and  how to navigate copyright in the age of social media. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and…

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Branded Content: Bridging the Gap Between Earned and Paid Media

Cara Hogan, Head of Content, Zaius You’re not imagining it: content marketing is getting tougher. The cost of paid ads is rising by the day — Facebook CPM rates alone are up (https://www.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3) 122% in 2018. At the same time, journalists are increasingly skeptical of business coverage, making earned media harder to, well, earn. Even…

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The State of Content Creation

Editor’s Note: We recently sat down with Katie Kern, Media Frenzy Global Chief Operating Officer, to get her thoughts on the state of content creation, which brands are getting it right and where she believes the next phase of content is headed. 1) What does next-level content creation mean to you? I would define next-level content…

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8 Keys to a Successful Content Marketing Campaign

Great content marketing campaigns don’t just happen Content marketing, when done well, has a long-lasting impact on the success of an organization. But this success does not come easily. Competition is fierce, audiences are hard to reach, and without a well-defined approach to campaigns, content marketers are essentially just relying on luck to drive business…

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Local Content is the Path to Global Audiences

Peggy Chen, CMO, SDL Marketers know that a consistent brand image is crucial when it comes to customer retention. But what’s the best way to build on your global brand equity while providing your customers with a local experience? There’s no single answer, of course – a company can use a wide variety of tools to…

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Plan Your Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy You are busy, but you need to be strategic to get the most from the time you devote to content. The best way to guarantee that is to take time up front to plan. Focus on your content strategy, write down what you will do, and you will have…

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4 Takeaways: What Marketers Should Know About Visual Storytelling in 2018

How do marketers and creative professionals navigate the growing demand for visual content? What are their biggest challenges when it comes to creating, organizing, and sharing visual stories today?  To help answer these questions, Libris and Contently have just released new findings in their 2018 Report: Engaging Your Audience with Visual Content. The report is…

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Can You Make Content Go Viral?

In a competition for clicks and shares, how can marketers get their content widespread attention? Lisa Arledge Powell, President, MediaSource  You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave. Just as you’re…

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The Importance of Visual Storytelling in Content Marketing

Lisa Arledge Powell I’ll believe it when I see it.” – Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right content? Research…

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Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct!  Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …

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What the Latest Healthcare Market Research Means for Healthcare Marketers

CommPRO Editorial Staff  Ceralytics’ new 2018 Healthcare Content Marketing Report does a deep dive into the most popular topics in healthcare, as well as topics that are currently underutilized in the healthcare industry. The team at Ceralytics analyzed the content of 18 top healthcare publications and blogs, and identified over 16,000 unique topics utilized throughout…

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The Rise of the Tailored Agency: An Evolved Content Support Model

John Lawrence, Director Client Solutions, SGK Europe Delve into the key Tailored Agency shifts observed globally and the opportunities that may lie ahead for you as a brand. Brand marketers, agencies and procurement partners of today are all paying more attention to the rise of the Tailored Agency — a bespoke ecosystem of external agency…

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Marketers and Developers Build New Partnerships with Chatbots

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2017, I attended FoST, The Future of Storytelling at Staten Island’s Botanical Gardens. It was two jam-packed days, full of workshops, team exercises and panel discussions with guests from varying sectors, including, corporate, agency, government, academia, entertainment, technology, futurists, and more. Walking amidst 83-acres felt like a…

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