Search results for: business communicators

Truth on Trial: Implications for Communicators (On-Demand Video)

    #TruthOnTrial Event Overview Major Garrett, Chief White House Correspondent, CBS News; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst; Anthony Scaramucci, Former White House Communications Director for President Trump;  Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes  and others…

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Success Stories from the Field: Measuring Success and Gauging Business Impact

Leslie Stefanik, Vice President, Marketing, PublicRelay Today’s communications leaders are increasingly feeling the pressure to prove their department’s value to executive leadership. While some assume this means attributing revenue, your team’s business contribution doesn’t have to equate to a dollar amount to have impact. One of the ways communicators can have the most impact is…

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How to Design a PR Measurement Plan Tied to Business Goals (Webinar Recording)

Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of media coverage data to be collected and measured, communicators still struggle with access to accurate data to start with. Only 19% of PR and Communications professionals feel adequately prepared with PR and Communications…

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How Communications Agent Better Business Bureau Became an Unsung Hurricane Hero

David Diaz, Executive, Davenport Laroche With Hurricane Florence approaching the Carolina and Tidewater coast, information is everything. In times of natural disaster, responses by emergency workers, private business and individuals affected most by the destruction left in nature’s wake, can vary, providing additional barriers to recovery work that should otherwise go unhindered. Enter the Better Business…

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5 Key Skills for Next Generation Communicators

Jim Fogarty, Director, Strategic Partnerships, PublicRelay With the communications landscape changing, the required talent is also changing. Now, communications executives must hire people with skill sets, that three years ago, were not necessary. People who understand – How AI is impacting communications. Business in general, including how to read a balance sheet. How fake news…

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How Does Your Business Navigate This Changing World of Ethics? Join us June 13th for a Live Discussion #TruthOnTrial

Doug Simon, CEO of DS Simon Media and Richard Levick, Chairman & CEO of LEVICK, a global communications and brand protection for corporations, countries, and major institutions meet for a quick discussion about #TruthOnTrial, a live event and webcast, that will explore the changing standards in ethics, communications and will attempt to figure out what organizations…

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What Communicators Can Do to Help Manage Reputation Risk 

Laura Kane, Chief Communications Officer, PRSA  In a world where consumers can access tons of information about organizations and people, we need to make sure that we have a proactive plan in place to manage our organization’s reputations. Most organizations have a crisis communications plan in place to minimize damage if a crisis occurs. This “let’s…

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Using Communication Insights to Drive Business Decisions

Heather Whaling, CEO, Geben Communication As communicators, we align our goals to fit with the overall goals of our organizations. Whether creating strategies to accomplish newsletter growth or placing media interviews to drive awareness within key audiences, messaging and communication tactics are strategically and intentionally designed to hit these predetermined business goals. However, as communicators, we…

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5 Tips for Influencer Engagement from Next Gen Communicators

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…

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4 Goals for Best in Class Brand Communicators

PublicRelay As technology brings stakeholders closer to their beloved brands, the immediate and direct communication platforms intended to nurture the brand-stakeholder relationship are leaving little room for miscalculated brand communication strategies. Add to that the propagation of social media newsfeeds that are extending the lifecycle of news, which can spotlight and prolong any misalignments. Just…

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Mobbed: Communicators & The Madness of Crowds

Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  When crowds rush to judgment they quickly become mobs. We don’t have to look far to be reminded that crowds don’t have wisdom and mobs don’t follow logic. In today’s polarized world of “political tribes” on the right and left there’s little room for dissent or nuance in the…

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The Risk of Wrath: CEOs, Companies & Communicators Need to Take a Stand

Simon Erskine Locke, Founder & CEO, CommunicationsMatch Whether CEOs and communicators like it or not, companies are increasingly expected to stand up for their values. They are no longer neutral islands, far from the madding currents of society. They are expected to articulate what their company believes in and what it does not.  Companies are…

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The Integrated Communicators Guide to LinkedIn (Webinar On-Demand)

  Webinar Overview If you’re serious about leveraging the power of the most popular professional networking site LinkedIn, then this session is for you! There are now over 500 million LinkedIn members worldwide. LinkedIn can be used as a critical tool to build branding, content marketing and internal and external communications. Chuck Hester, LinkedIn power…

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Communicators to Communicators: New! 3-Minute C2C Insights Videos from CommunicationsMatch™

Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ Life lessons, the value of professional development and agency economics are the focus of our Communicators to Communicators (C2C) Insights Videos from the recent PRSA Counselors Academy meeting in Seattle.  We interviewed industry legend Tom Hoog, former Chairman of Hill & Knowlton; respected Executive Coach Ken Jacobs; President…

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Business Wire Releases 2016 Media Survey Findings at PRSA International Conference

By CommPRO Editorial Staff Business Wire’s 2016 media survey sheds light on how leading journalists and reporters view today’s communications, creating a blueprint for the journey news takes from source to audience. The data was released today during the start of the PRSA International Conference, where thousands of attendees will connect with more than 150…

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Making a Business Case for Snapchat

By Christopher S. Penn, VP of Marketing Technology, SHIFT Communications There’s a fundamental rule in marketing and business: we cannot manage what we cannot measure. Unfortunately, Snapchat is not yet measurable in a meaningful way. Other than raw story views, marketers have no information, data, or analytics, and thus no insights, to guide their Snapchat…

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(2015 Top Post) Top 10 Living Communicators Who Influence Change

By Ronn Torossian, President and CEO, 5WPR Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of…

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