Search results for: brands

Consumer Shifts Mean Brands Have to Raise Their Connection Game

Ronn Torossian, CEO, 5WPR  As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. So, what does that mean for brands that have enjoyed shelf supremacy for so many decades?  Considers Smucker’s jellies and jams. Go to just about any supermarket in the country and you will…

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Even for Top Brands, There’s Room for Improvement in Email Marketing

James Glover, President & CEO, Coherent Path Email marketing remains one of the most effective tools in digital marketing, and with a 4400 percent ROI (Campaign Monitor), it’s no surprise. However, despite being around since the late seventies – a far more mature channel than its digital marketing counterparts, such as social media, SEO and…

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An Accessible CEO Makes Brands More Authentic.

Brand Authenticity Survey 2018 Released by D S Simon Media Key findings from the Brand Authenticity Survey 2018 include: Fake News is on the increase. The result is significantly reduced trust. That’s why authenticity for a brand or non-profit has never been more important. But how do you get there? D S Simon Media surveyed…

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PR Summit DC: The Digital Environment Forces Brands to Be Transparent and Proactive

Karen Megarbane, Marketing Campaign Manager, PublicRelay At the recent Capitol Communicator event, PR Summit DC, the most important theme presented was that the role of the communicator is more essential than ever before due to a changing digital landscape. This new environment requires the profession to be highly tuned into the social and traditional media environment. Here are some…

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Hardwick Return Signals Brands Still Not Sure How to Manage Allegations

Ronn Torossian, CEO, 5WPR After his very public ousting from his TV hosting gig with AMC, Chris Hardwick will be heading back on the job. AMC recently announced that they have completed a review of the sexual assault allegations leveled against the popular comic and TV host by his former girlfriend, Chloe Dykstra. According to…

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Which Brands are Making the Most Of The 2018 FIFA World Cup?

Ronn Torossian, CEO, 5WPR  The FIFA world cup is the biggest sporting event to hit the media all year. It’s no wonder that countless companies are looking for opportunities to align their marketing and branding strategies with the football phenomenon. In fact, Chinese brands are purchasing more ad real estate than ever before to keep…

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SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

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How Housewares Brands Stand Out in a Crowded Market

David Diaz, CEO, Davenport Laroche The last few years have not been kind to most large-scale U.S. retail stores. From department stores like Sears to discount stores like Kmart or big box specialty stores like hhgregg, the retail segment is in flux, thanks to shifting consumer habits. That means existing brands have to be smarter and…

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The State of Video for 2018: Brands Are Woke

Woke: Although an incorrect tense of awake, a reference to how people should be aware in current affairs — Urban Dictionary Alex Marin, Content Manager, WHOSAY Brands are starting to master the fundamentals of sponsored video in 2018, according to a CommPRO and Storyhunter webinar held on March 6 in New York City. Moderated by…

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5 Beauty Brands That Do a Great Job on Social Media

Ronn Torossian, CEO, 5WPR  Beauty abounds on social media, but we found five brands that excel at both social media and beauty products: NYX NYX is owned by L’Oreal and is mainly sold in brick and mortar stores such as Target, but that doesn’t stop them from conquering the use of social media to market…

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‘Fake News’ Reinforces Trust in Mainstream News Brands: Hits Reputation of Social Media Sources

CommPRO Editorial Staff Media intelligence firm Kantar Media has released the results of its global ‘Trust in News’ study.  The report reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles. The survey conducted representative sample…

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Miss the IPO? FAT Brands Inc. is Now Public

CommPRO Editorial Staff FAT Brands has successfully completed its Reg A+ IPO to Nasdaq, raising $24M by selling 2,000,000 shares at $12.00 per share. As of Monday, the company is now trading under ticker symbol “FAT” (Fresh, Authentic, Tasty). With the successful raise, FAT Brands added 120 new stores to the company’s diverse portfolio with the…

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Brands Take Note – Crisis Management Lesson from #HurricaneIrma

David E. Johnson, CEO, Strategic Vision PR Group   So often in crisis management we observe what individuals and brands do wrong and that receives most of the coverage.  Very seldom do we talk about things being done right.  So, this article is about doing crisis management the right way.  Florida Governor Rick Scott’s crisis management deserves praise…

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Survey: Do Press Shy CEOs Make Brands Less Authentic?

If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and…

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2017 COMMIT! Forum: Brands Taking Stands

  The Corporate Responsibility Association and CR Magazine are proud to present the annual COMMIT!Forum, the leading event for corporate responsibility (CR) and sustainability practitioners. On October 11-12, 2017, COMMIT!Forum will convene CR and sustainability practitioners — to network, share best practices and tools, engage in healthy debate and celebrate success. It is preceded on October…

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Top Brands Score with Basketball Fans in New Campaigns on Yahoo Sports

A Commpro News Update Yahoo! is working with major brands, like Lexus and Pizza Hut, for new ad campaigns to excite Basketball fans during March Madness. “At Yahoo, we know sports fans, their passions, and how advertisers can make fun, authentic connections that drive meaningful results around the tournament.” “With millions of fans heading to…

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Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted and Brand Safe Environments

  A Commpro News Update Today, Trusted Media Brands, Inc. released results from their latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process.  Commissioned by Advertiser Perceptions, the survey polled 300 agency and client side marketers about the programmatic digital buying process. The survey revealed that…

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Marketing Analytics with Insights from Facebook, Google My Business and Location-Level Reporting for Multi-Location Brands & Franchise Systems

By CommPro.biz Editorial Staff Location3, a digital marketing agency combining enterprise-level strategy with local market activation, announced a full stack of data integrations and reporting tools for its proprietary LOCALACT marketing suite. To allow brands to better assess impact they’re getting across marketing channels, performance data now includes custom Location-Level Reporting for multi-location and franchise brands,…

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