Search results for: b2b

B2B Case Study: Driving Awareness and Sales with News Releases

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire One of the most overused, erroneous claims made in public relations today is “the press release is dead.”  We know it is not true, you know it is not true, and reporters know it is not true.  The press release is not only alive…

Read More

Why Water Matters More than Ever (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Water is the most important resource on Earth.  Humans need it for all sorts of daily activities, from cooking to bathing to drinking.  While over 70% of the Earth’s surface is covered in water, less than 0.5% of that water is usable for human needs.  To put that amount into…

Read More

(How) Is Our Word of the Year Different from Last Year?

James Wright, CEO, Red Havas and Global Chair, Havas PR Global Collective and Linda Descano, CFA, EVP, Corporate Communications and Executive Visibility, Red Havas If you look up the definition of our current year, you will find that it is a “common year” starting on Friday of the Gregorian calendar, the 2021st year of the…

Read More

Everything You Need to Know About Accepting Bitcoin Payments

ddddd Brian Wallace, Founder & President, NowSourcing Due to the unprecedented growth of Bitcoin this year, cryptocurrencies have attracted considerable public interest around the world. Large corporations invest money and human resources in them, and economic experts call Bitcoin the future of finance. It is quite natural that businesses around the world start accepting payments in…

Read More

Holdex Finance Token Begins Listings on Crypto Exchanges

CommPRO Editorial Staff Equipped with innovative and modernized techniques in FinTech and DeFi, Holdex Financial continues to stay focused on their agenda in the crypto finance markets, as seen with their latest announcements and developments. While the team completed the 1st stage of the ICO with 100% success and a price of $0.10, the second…

Read More

How Communicators Can Influence the Conversation on Equity

Paul Merchan, Senior Vice President, Client Relationships, Peppercomm While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering…

Read More

5 Tips To Generate More ROI Through Email Marketing

. Brian Wallace, Founder & President, NowSourcing For the past 40 years, one of the significant sources of communication for the brand is email. Even in the age of instant messaging, email marketing is a primary choice of communication when it comes to marketing. Emails are an efficient way for brands to reach out to their…

Read More

Digital Asset Custodian FV Bank Secures $8 million Series A Investment

CommPRO Editorial Staff FV Bank, a dual licensed challenger bank and digital asset custodian, announced the successful closing of its Series A funding round worth $8 million. The fundraise, led by BnkToTheFuture, Decentralized Ventures, NFG Fund, CCIX Global, Zenrain Technology, and Satvat, raises FV Bank’s post money valuation to $48.9 million. Founded in 2018 by…

Read More

Intrado Acquires Hubb, Transforming the Future of Global Events

CommPRO Editorial Staff Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced today that it has acquired Hubb, a leader in hybrid event management technology. As a result of the acquisition, Intrado Digital Media expands its category leadership, providing the world’s most comprehensive end-to-end solution for in-person, virtual, and hybrid events to thousands of clients around…

Read More

Survey: 90% of Americans Want Less Meetings at Work to Enhance Productivity

Data showcases the frustration of cumbersome meetings, citing time wasted and fatigue, as one in five workers reports having 4-6 meetings per day CommPRO Editorial Staff FischTank PR, a leading public relations and marketing firm spanning sustainability/cleantech, healthcare/biotech, and B2B technologies, among others, today announced the findings of a study designed to highlight the negative…

Read More

PR Masters Series Podcast, Episode #50 – Bill Nielsen

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Bill…

Read More

3 Tips for Bringing Clarity and Boosting Morale Through Communication

Octavian Pantis and Captain Emil Dobrovolschi, Authors, Dark Cockpit: How to Communicate, Lead, and Be in Control at All Times Like an Airline Captain Communication, especially in these times of remote work and elevated stress, can do a great deal to help achieve success and engagement across teams. If not done properly, the results are contrary – confusion,…

Read More

How to Create or Build a Brand That Lasts

Wendy Glavin, Founder & CEO, Wendy Glavin Agency I always dreamed of becoming an attorney or actress, but things didn’t quite work out that way. After majoring in acting, my professors said I was too dramatic. As for law school, my prosecutor dad felt I was more of an advocate. My parents said I could only…

Read More

Don’t Be Naïve About Native Advertising

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “Be sure to drink your Ovaltine.”  Slipping commercial messages into media content is nothing new, but digital…

Read More

Geben Communication Acquires Content Marketing and Influencer Agency Women Online

CommPRO Editorial Staff Geben Communication, an award-winning public relations firm, today announced it has acquired Women Online, a content and influencer marketing agency that specializes in national social impact and nonprofit clients. “We’ve always focused on accelerating growth and impact for our clients. Now, we can do more,” said Geben Founder and President, Heather Whaling. “This…

Read More