Search results for: advertising agency

Building THE NEXT GENERATION AGENCY Through M&A

  Webcast Overview A college student sits in his dorm and dreams about the next wave of internet communications.  It started with Microsoft and then climaxed with Facebook, Google, LinkedIn and Instagram among others. The impact of these new technologies has been enormous for agency CEOs.  No longer would the traditional tried and true print and broadcast media rule the kingdom. …

Read More

The Rise of the Tailored Agency: An Evolved Content Support Model

John Lawrence, Director Client Solutions, SGK Europe Delve into the key Tailored Agency shifts observed globally and the opportunities that may lie ahead for you as a brand. Brand marketers, agencies and procurement partners of today are all paying more attention to the rise of the Tailored Agency — a bespoke ecosystem of external agency…

Read More

Survey: Advertising’s Influence on Consumers

Kristen Herhold, Writer and Marketer, Clutch Clutch, a research, ratings, and reviews firm in Washington, D.C., recently surveyed 1,030 consumers from across the U.S. and found that advertising influences 90 percent of consumers in their purchasing decisions. While advertising influences almost all consumers, some mediums are more influential than others, especially TV. TV is the…

Read More

AI…Friend or Foe? – Is Your Agency Ready? (Webcast On-Demand)

PR Genome Webinar Webinar Overview 2017 was the year of AI. Suddenly, it seems like every marketer has an artificial intelligence strategy, every tech company is pitching its AI capabilities, and every agency is boasting about its AI capabilities. Let’s get real though. How are AI and machine learning impacting the communications field? How are…

Read More

Online Advertising Award Winners to be Named by Web Marketing Association

CommPRO Editorial Staff The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President…

Read More

Public Relations Global Network (PRGN) Marks 25 Years as the World’s Local Agency

CommPRO Editorial Staff One of the largest international networks of independent public relations agencies, the Public Relations Global Network (PRGN), marked its 25th anniversary this year.  At their  fall meeting in Kyoto, Japan, they welcomed three new member firms from Asia, Central America and South America. PRGN celebrates this 25th anniversary milestone with 51 agency partners…

Read More

Advertising

ADVERTISING Dec 16, 2019 | Advertising, Marketing 2020 Election Advertising: Get Ready for a Wild Ride! Nov 4, 2019 | Advertising, Blockchain, Marketing 7 Ways Blockchain Will Improve Digital Marketing and Advertising Sep 25, 2019 | Advertising, Marketing Marketing Trends Shared by Industry Leaders at Advertising Week New York Sep 16, 2019 | Advertising, Marketing What is the Future of…

Read More

Hiring an Agency? Agility and Expertise Trump Size

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Having worked for 35-years in the marketing communications industry, I’ve learned that that smaller agencies are faster, cheaper, and more agile than large agencies. Void of layers and politics, small agencies make internal culture a priority, focusing on client’s needs rather than short-term gain. Large agencies operate and…

Read More

How Programmatic Will Change the Brand-Agency Relationship

Parker Noren, Senior Director, Programmatic Strategy & Optimization, MediaMath Ten years after its birth, programmatic advertising is in its awkward teenage years. The existing technology has allowed those who have fully embraced its capabilities to build relationships with their consumers in ways previously inaccessible. But, we need to look forward to see when programmatic will…

Read More

RP3 Agency Launches New Public Relations Practice

CommPro.biz Editorial Staff Bethesda, Md.-based RP3 Agency announced that Dan Sweet has joined the firm to lead its new public relations practice as its first Director of Public Relations. In addition to the agency’s advertising and digital services, this newly created division will allow RP3 to provide its clients with a complete host of public…

Read More

PR News’ Agency Elite Awards Entry Deadline is This Friday, March 3

By CommPro.biz Editorial Staff PR News’ Agency Elite Awards, an annual awards program that recognizes the best in the PR & marketing agency sector, is accepting entries through this upcoming Friday, March 3 at midnight ET. The program also has a late deadline of March 10, 2017. The Agency Elite Awards are divided into campaign…

Read More

Discussing the Future of Advertising and Public Relations: Don’t Dance Alone

By Michael Cherenson, ARP, Fellow PRSA Executive Vice President, SCG Advertising and Public Relations Embracing the PESO model and creating meaningful links between people, channels, and messages for the future of Advertising and Public Relations. SURVIVE THE BLIZZARD The media landscape can be confusing and downright chaotic. Consumers are trudging through a blizzard of 9,000 messages, ads, warnings,…

Read More

McCann Named ‘Global Healthcare Agency Network of the Year’

A Commpro News Update Winner of this year’s Cannes Lions Health Network of the Year, McCann Health, was named ‘Global Healthcare Agency Network of the Year’ at the 2016 Global Awards (a worldwide creative awards show that honors the World’s Best Healthcare & Wellness Advertising℠) This honor has now been won by McCann Health five…

Read More

Agency of the Future: The Anti-Agency

By James Orsini, Chief Integration Officer, Vayner Media   I have seen the future and it looks a lot like Vayner Media. After spending the last twenty five years in a cadre of marketing companies like Public Relations and Promotions, Branding, General Market Advertising and Mobile Media I have seen many operational similarities. Various holding companies…

Read More

How Do You Sing Your Praises? Advertising vs. Public Relations

By Dian Griesel, President, Dian Griesel International “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped. Perhaps this method worked for Warhol whose edgy and unique persona along with his infamy and uncanny ability to get stacks of free media coverage were key to selling his…

Read More