Search results for: activist campaigns

Facebook: Time to Face the Music

Leslie Gottlieb The precipitous $119 billion fall of Facebook stock recently underscored the precarious position of the social media monolith.  It is time for Facebook to face the music. For years the tech giant has pursued policies which have threatened the privacy of millions, harmed our democratic process and spread false information and fake news.…

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WHOSAY Match Adds Predictive Personality Characteristics Data From IBM Watson™

WHOSAY Match enhancement will calculate and display Influencers’ Values and Personality traits for even more exact matches between talent and brands  CommPRO Editorial Staff WHOSAY, developer of WHOSAY Match, the leading brand affinity influencer matching platform and app for marketers, today announced integration of IBM Watson™ predictive personality characteristics data. WHOSAY Match now analyzes millions of…

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SheKnows Media Reveals Winners of the Third-Annual #Femvertising Awards Honoring Ads That Challenge Gender and Racial Stereotypes

CommPRO.biz Editorial Staff Leading women’s media company SheKnows Media announced the winners of the third-annual #Femvertising Awards.  They honor brands, agencies and organizations who break down gender stereotypes through pro-female advertising. This year, teh awards were expanded with the new #Normvertising category, created to pay tribute to advertising that challenges societal norms.  Also new in…

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When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this…

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SheKnows Media Opens the Call for Entries for the Third-Annual #Femvertising Awards

By Commpro Editorial Staff Leading women’s media company SheKnows Media, announced that it has opened the Call for Entries for the third-annual #Femvertising Awards.  This year’s awards program was announced last month on March 8, International Women’s Day. Based on a word SheKnows Media brought to the public in 2014, the #Femvertising Awards pay tribute to…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Free Webinar: How A Trump Presidency May Impact Shareholder Activism

CommPRO.biz News Alert WHAT: CommPRO.biz – a B2B digital publisher and professional development site serving the public relations/investor relations, marketing, advertising and corporate communications sectors—will offer a free webinar on Tuesday, December 13, at 2 p.m. ET, exploring the topic “How A Trump Presidency May Impact Shareholder Activism.” The panel of industry experts will take a deep…

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Shareholder Activism as a Political Campaign: Referendums on the Incumbent

By Andrew Ricci, Vice President, LEVICK Every four years, the United States has to evaluate its direction and make a choice whether to maintain the current political rule or upend it through the presidential election process. Challengers and incumbents alike are forced to wage campaigns to hold on to – or wrest away – governance…

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