Search results for: HEALTH
MetroPlusHealth Names Lesleigh Irish-Underwood New Chief Brand and External Relations Officer
CommPRO Editorial Staff MetroPlusHealth, the five-star rated health plan of choice for over 600,000 New Yorkers, announced the appointment of Lesleigh Irish-Underwood as its first Chief Brand and External Relations Officer (CBERO), reporting to President & CEO, Talya Schwartz, MD. In this new role, Ms. Irish-Underwood will be responsible for the stewardship and execution of…
Read More7 Media Trends for 2021 include Supply Chains, Healthcare, Telepresence and Customer Experiences
Norman Birnbach, President, Birnbach Communications It’s great that 2020 is over. Finally. Although many of the trends and issues from last year sadly will continue into 2021, PR and marketing teams should look at new trends to find ways to stay relevant and engaged with other stories the media will be covering. Our approach to…
Read MoreDAVOS Update – Majority Optimistic About Tech in 2021, But Health, Jobs and Environment Top Personal Risk List
CommPRO Editorial Staff A new World Economic Forum/Ipsos survey found most adults are optimistic about accessing technology, digital tools and training in the next 12 months, but have serious concerns about the state of the climate, job market and global health. These findings ahead of the Davos Agenda week highlight the importance of leaders across…
Read MoreHow to Protect, Prepare, & Organize Your Personal Digital Health in 2021
Bruce Mendelsohn (The Hired Pen) Just like changing our smoke detector batteries when we shift from Daylight Savings Time to Standard Time, the beginning of each year reminds us to conduct a “Personal Digital Health Checkup”. Beyond the practical benefit of protecting your digital health and privacy, the hour or so you invest to review,…
Read MorePR Masters Series Podcast, Episode #26 (SPECIAL) – Gil Bashe on Coronavirus, Healthcare and the Future of the PR Industry
Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. But never has a subject been explored as thoroughly as the role that the coronavirus plays in the present and future of public relations. We’ve invited Gil Bashe back to steer us to our collective future as public relations…
Read MoreWhile Cruise Ships are Hurting, Boating is Healthy and Captains are Beaming
Thomas J. Madden, Chairman and CEO, Transmedia Group Ahoy,matey. Yes, it’s vividly true and I can see it from my balcony in Boca Raton what a pioneer in the maritime industry told me. Lloyd R “Skip” Sorenson said the boating industry hasn’t been nearly as affected by the COVID-19 crisis as other industries. Looking at the…
Read MoreIdeko and Finn Partners Tapped By Hip Hop Public Health To Elevate Awareness of Critical Covid-19 Safety Protocols Through “20 Seconds or More”
CommPRO Editorial Staff From the epicenter of the coronavirus pandemic in New York, an inspirational spark has ignited a national movement – 20 Seconds or More – galvanizing urban communities to comply with the safety protocols necessary to stop the spread of the disease. New York-based, global marketing communications firm Finn Partners and experiential production…
Read MoreKenneth Cole And An Alliance Of The Leading Mental Health Organizations Join Forces With Celebrities And Advocates To Launch An Unprecedented Coalition At A Critical Moment In Time
CommPRO Editorial Staff Social activist and iconic fashion designer Kenneth Cole, announced the launch of The Mental Health Coalition (MHC), the first collaborative effort of this scale which convenes and unites the leading US mental health organizations, creative and media platforms, passionate advocates, as well as celebrities working collectively to destigmatize mental health conditions and address…
Read MoreRichard Levick on Maintaining Mental Health During The Big Pause
Have you considered why John Krasinski’s homespun video series “Some Good News” has proven so popular during the pandemic? Dan Gillison, Jr., CEO of the National Alliance on Mental Illness (NAMI), would tell you it’s because so many of us are looking for signs of humanity, for a way to celebrate our front-line heroes, for reaffirmation that…
Read MoreCocoTaps Acquires Robotic Beverage Technologies to Tap Coconuts and Help Combat Covid-19 for Health & Safety
CommPRO Editorial Staff CocoVinny Zaldivar, CEO and Chief Coconut at CocoTaps LLC, announced today the acquisition of Robotic Beverage Technologies Inc (ROBO BEV) to accelerate the development of the Coco Tapomatic product launching late 2020. “After seeing all the hardware and software development from ROBO BEV’s team of engineers it was a no-brainer to ask…
Read MoreMother Cabrini Health Foundation Announces $50 Million to Support New York Communities Impacted by COVID -19
CommPRO Editorial Staff The Mother Cabrini Health Foundation announced it is dedicating $50 million in funding to support nonprofit organizations addressing the health-related needs of New Yorkers as a direct result of COVID-19. The Foundation will distribute the $50 million across New York State via Coronavirus Emergency Support Grants to community-based emergency response funds, hospital…
Read MoreInstacart Announces New Health & Safety Supplies For Shopper Community
CommPRO Editorial Staff Instacart, a North American leader in online grocery delivery, today announced plans to distribute new health and safety supplies to full-service shoppers as a part of its ongoing commitment to safely serve all members of the Instacart community in the wake of COVID-19. Additionally, Instacart has launched a new customer tip default…
Read MoreSick and Healthy “Viral Marketing”
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of…
Read MoreCategory Confusion: The New Wave of Healthcare IPOs
Shannon Hooper, EVP and Chief Growth Officer, ReviveHealth What’s in a category? Communications lessons from our newest public market entrants. While we sit mesmerized by the debacles underway with some of the most recent tech IPOs, there’s another dynamic at play: a new acceleration in tech-enabled healthcare companies entering the public market. This year alone,…
Read More5 Reasons the Healthcare Industry Should Invest in Blockchain Technology
Nirav Shastri, Sr. Digital Marketing Strategis, Space-O Technologies The majority of the people associate blockchain technology with cryptocurrency like Bitcoin. Its application has grown far and wide and today, blockchain technology is being used by almost every industry including the healthcare sector. If you are working in healthcare, you must have a clear idea of…
Read MoreIs Mark Zuckerberg Now an MD Whose Facebook Can Even Tell How Healthy You Are?
Thomas J. Madden, Chairman and CEO, Transmedia Group As the regulatory clock keeps ticking, Zuckerberg’s social media behemoth Facebook keep sailing right along trading at 21 times forward one-year earnings. Some say this is low compared to where that multiple has reached in the past. Still the giant keeps finding ways to create new revenue streams on…
Read MoreGolin Strenthens Healthcare Leadership with NY Hire of Rachel Hooper
CommPRO Editorial Staff Interpublic Group (NYSE: IPG) agency Golin hired Rachel Hooper as executive director to lead the firm’s media, digital, and public affairs healthcare pursuits across the Healthcare Practice. She officially started on April 15 and is based in Golin’s New York office, reporting to Neera Chaudhary, global president of healthcare. Hooper has more…
Read More4 Trends Dominating the Conversation at Cannes Lions Health
Editor’s Note: Ketchum London Health MD Con Franklin is onsite at the 2019 Cannes International Festival of Creativity this week, capturing key trends and the latest and greatest campaigns. Reach out to him here with any questions, or register for the Ketchum post-Cannes webinar where Con, and rest of the Ketchum Cannes delegation, will share what they found and…
Read MoreA Visionary Leader in the Fight for Equality, Health, and Human Rights
Meryl Moss Media Staff In support of International Women’s Day on Friday, March 8, the influential global health organization, Pathfinder International (www.pathfinder.org), has launched #ForHerFuture.org (www.forherfuture.org), a campaign that spotlights the importance of increased access to contraception for all women worldwide. Since 1957, Pathfinder has been driven by the conviction that all people, regardless of…
Read MoreUtilizing Blockchain to Transform Healthcare Systems Business Practice at Blockchain Health IT Summit
CommPRO Editorial Staff Blockchain technology has the potential to transform the current healthcare industry, as it aims to place the patient at the center of the health care ecosystem by means of increasing the interoperability, privacy, and security of health data. The vision for blockchain to disrupt traditional healthcare is far-reaching and full of promise,…
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