Social.Network: a Decentralized Platform Designed to Transform the Future of Social Media

CommPRO Editorial Staff

Social Technologies announced the key generation event for the will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The decentralized blockchain powering the application aims to put ownership and control of global social networks in the hands of its users.

Every account created during the key generation event will be used to kickstart the protocol, and be used in a decentralized identity system with P2P recovery, allowing individuals to own their data and assets under self-custodial accounts on its distributed ledger. Profits generated from the platform’s usage will initially be distributed to fund the United Nations Sustainable Development goals, and as the network is further decentralized, sustainable funding decisions will be under the control of the users.

The enables all content to be created as non-fungible tokens (NFTs) on its Polkadot compatible blockchain. Additionally, users on the platform can easily create communities structured as DAOs, which enables them to raise funding from a decentralized global treasury system. As social tokens become more popular, this will become the popular model of valuing these decentralized communities. The Social.Network is disintermediating the current monopolistic organizations that extract profit from users and their content, and fosters direct connections between followers, brands, charities, and individuals. And instead of the centralized corporation, in its place is a decentralized protocol that doesn’t extract value, but instead allows the individual participants to realize the monetary value that they’re contributing to any given network and vote on where it should be allocated.

“The mass migration away from centralized social networks should have happened after Cambridge Analytica showed us the power these companies have over our global governance, economic, and social systems. I guess these companies got even better at distracting us, because we live in an exponentially crazier world now.

Centralized social networks have a broken optimization function that is destroying society, for shareholder returns. We need a new social networking architecture that is sustainable for generations to come, and leads to better outcomes for humanity,” said Social Technologies CTO, Sukhveer Sanghera. “Our goal is to be the solution.”

The ambitious goal of the is to build a new systemic governance, economic, and social system that utilizes modern DeFi protocols, on chain governance, and social networking platforms to demonstrate a viable alternative to a failing system. NET, the native token of the Social.Network, runs on a permissionless, Proof-of-Stake (PoS) consensus mechanism, drastically reducing the energy requirements of securing transactions while also removing a central authority. The issuance of NET is predetermined and distributed to NET stakers following an open-source, verifiable algorithm, and additional NET can be earned by staking existing tokens or creating a social token community that becomes backed by the global treasury, and earning weekly airdrops for contributing to the global goals.

The first phase of the launch will be the initial Key Generation Event which is scheduled to go live on World Earth Day, April 22, 2021. During this event, interested users will be able to create a self-sovereign identity on the platform by following the steps on the landing page, including selecting a group of friends that will be part of the user’s Social Recovery protocol, a key recovery system unique to the enabling a peer-to-peer web of trust to protect accounts from malicious actors.

Source: Blockchain Wire

Alpha Sigma Capital Research Initiates Coverage on

CommPRO Editorial Staff

Alpha Sigma Capital Research initiated coverage on, a Cambridge-based artificial intelligence lab, which is building a decentralized machine learning platform based on a distributed ledger, that enables secure sharing, connection, and transactions based on any data globally.’s network is based around an open-source technology that can incorporate different blockchain and AI technologies and allows users the ability to connect to the network and gives them access to the power of AI on a world-scale secure dataset to carry out complex coordination tasks in the modern economy.

On this network a series of software agents called autonomous economic agents, acting independently of user input, represent and autonomously execute actions on behalf of their owners to achieve a prescribed goal. These autonomous economic agents work to provide an optimized service across a variety of ecosystems, to the benefit of both suppliers and consumers.

This system has wide potential in many areas. Financial services users can optimize trading, public transport networks could be reconfigured, cities could intelligently adapt to usage by their citizens, the gig economy could be restructured, and energy networks can be connected in a smart grid.

ASC Research utilizes fundamental research to uncover emerging blockchain companies that are successfully building their user base, demonstrating real-world uses for their decentralized ecosystems, and moving blockchain technology towards mass adoption.

*(Disclosure: Alpha Sigma Capital Fund, LP holds FET tokens in their portfolio.)

Source: Blockchain Wire

Leading DeFi Mutual Fund Sheesha Finance Raises $9.44 Million

CommPRO Editorial Staff

Sheesha Finance, the first comprehensive DeFi solution for investors to easily access a variety of projects while solving locked cryptocurrency issues, announced it has raised a total of $9.44 million via its innovative initial token distribution mechanism known as a Liquidity Generation Event (LGE). Contributors to the LGE can claim their Liquidity Provision (LP) tokens to stake for platform native tokens (SHEESHA) as well as access to highly desirable DeFi projects, without having the need to invest in those projects directly. As an additional staking reward, the community will also receive an NFT created by Sheesha Finance’s Art Ambassador, VESA, a world-renowned crypto and mixed-media artist.

With total value locked in DeFi over $49 billion and new projects hitting the market almost weekly, investors are struggling to build a diversified portfolio of high-quality, reputable projects while ensuring they are getting the best APY on their investment. Sheesha Finance minimizes portfolio risk, saving investors time, money, and effort by staking participant LP tokens automatically to receive various DeFi project rewards and SHEESHA token rewards.

“We are thrilled and humbled to have raised $9.44 million in just two weeks,” said Saeed Hareb Al Darmaki, founder of Sheesha Finance. “With the strong support of the DeFi community, strategic advisors and partners onboard, we can provide exposure to reputable projects in the DeFi space while offering the best APY options for our ecosystem participants.”

Sheesha Finance chose to exclude private sales and early contribution bonuses to create a fair and transparent system for its community members. By offering an LGE, participants had an equal opportunity to contribute with a low minimum (some as low as .00001 ETH) to receive rewards. In total, LGE participants contributed 3171.31 ETH (valued at $6.35 million) and 7759.32 BNB (valued at $3.08 million).

After claiming their LP tokens, participants can begin receiving SHEESHA token rewards every block. SHEESHA token price will be decided by a smart contract based on the staked amount of BNB and ETH plus the available SHEESHA to mint. Each participant will get their proportionate token amount on Pancakeswap (if contributed in BNB) or Uniswap (if contributed in ETH).

Sheesha Finance’s LGE smart contract was audited by Zokyo, and passed with a 100% compared to the industry average of 95%. The audit report is available on the Sheesha Finance website.

Source: Blockchain Wire

BitMart and MoonPay Partner to Advance Fiat-to-Crypto Transaction

CommPRO Editorial Staff

Only two months after the cryptocurrency market capitalization exceeded $1 trillion, it doubled itself and made the milestone of $2 trillion in early April, bringing the whole world’s attention to the cryptocurrency market again.

There is no doubt that cryptocurrency is gaining momentum globally, and the crypto world remains an industry full of possibilities. With Bitcoin’s price skyrocketed since last year and the DeFi market fully bloomed, insightful players are unlocking boundless potentials, and this is exactly what BitMart aims to help its users achieve as a premier digital assets trading platform. With its strategic partnership with MoonPay, a global payment solution for cryptocurrency, BitMart will continue serving everyone with innovative products and a seamless trading experience.

Reliability means everything to a trading platform. In the past three years, BitMart has been securing over 2.2 million users’ digital assets. BitMart has equipped itself with advanced anti-fraud blockchain technology supported by itself and strategic partners worldwide, which empowered it to provide a stable and hacker-resistant trading system. BitMart is also making huge progress in the field of compliance since it has obtained both federal-level and state-level Money Services Business (MSB) licenses in the US, and more licenses from other jurisdictions on the way.

To better optimize the trading experience, especially for newcomers to the crypto world, BitMart has been offering Fiat-to-Crypto solutions to its users. One of the strategic long-term partners, MoonPay, serves real-time Fiat-to-Crypto transactions with human-friendly channels supporting various debit/credit cards. On BitMart, you can easily buy up to 42 coins, including BTC, USDT, ETH with 42 fiat currencies supported, including EUR, USD, CAD, AUD, HKD, and more. According to BitMart, it is actively expanding Fiat-related services and is likely to offer Crypto-to-Fiat options for its users in Q2 this year. It believes that achieving a full cycle of Fiat-to-Crypto and Crypto-to-Fiat options will further boost users’ trading experience.

Many exchanges rely on crypto-to-crypto transactions or stablecoin trading pairs. However, with the digital asset market merging expeditiously with traditional ones, the game has already reached mainstream users. For those who have been taking a wait-and-see approach towards cryptocurrencies but feeling eager to step out for the first time, MoonPay is the ideal choice for their first try, serving as a bridge guiding them to the crypto world. For those who have immersed themselves in the crypto market, MoonPay can further advance their transactions by making them safer, quicker, and simpler. The purchase journey will undoubtedly be an incredibly intuitive and pleasant one.

This is a powerful alliance between BitMart and MoonPay, and a chance for crypto-lovers to gain one of the most satisfactory trading experiences. “Connectivity means possibility,” BitMart CEO and Founder Sheldon Xia said. “Our partnership with MoonPay has made it much easier to open up the crypto world for mainstream users, offering them fast, easy, and highly-secured fiat-crypto transfer options. Let’s bring cryptocurrencies to the masses.”

Source: Blockchain Wire

Removing Unconscious Hiring Bias Using AI (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing

Many people consider artificial intelligence or AI to be our automated future.  We have heard that it will take over some jobs but will ultimately facilitate our lives and make it easier. However, this might not be the case when it comes to increasing diversity. 

Diversity is one of the most vital aspects of business.  Only diverse businesses will grow and thrive in the future.  Diversity brings revenue, increases innovation, and adds positive value creation to a business. Yet, businesses do not embrace diversity

Both gender and racial biases exist in the recruitment and hiring process which is why some firms are attempting to switch to AI enhanced recruiting processes.  However, AI recruitment brings a whole other set of biases into the recruiting process. 

Bias such as Boolean search bias and resume building biases are created by software to artificially boost candidates who’s application and resume contain key phrases that the software is coded to look for.  Applicants who don’t meet these requirements are commonly excluded. 

Other biases result from human error.  Coding AI software requires a lot of skill, less skilled workers could unintentionally make biased search questions based on their unconscious human bias. 

AI however, can greatly reduce bias and increase diversity if utilized by companies effectively. In 2018, Amazon completely rewrote their AI recruiting software after it found significant bias against women in the code.  Actions like this must continue to be done and lauded so that we can develop an effective bias-free software. 

In order to create unbiased AI we have to have unbiased data.  This means that we must change our sampling behaviors and methods to provide bias free data for our software.  This could mean expanding the sample size, increasing sample diversity or location, and broadening the industry filters on recruiting data. 

Factors like age, gender, and race should be excluded in the AI data sets.  This can ensure that the software is making decisions based purely on skill sets and job effectiveness rather than physical traits. 

With that being said, we need to have more categorical data such as interests, skills, and traits such as responsibility factored into the recruiting process.  This needs to start even before the data is collective and involves a shift in the business resume writing mindset. 

Finally, unbiased AI should be able to consider fit in a two-way perspective.  It should be able to evaluate how a person’s skills will benefit and assist the position or company but, it should also be able to evaluate how the company will fit the person.  Things like morals or values of both the person and the company need to be factored into the recruitment process in order to protect both sides and allow them to prosper. 

No one can deny that the business world desperately needs to see some diversity in the field. Without it, many businesses simply will not survive the next ten years.  Diversity means new ideals and new perspectives, which is something that could benefit the executive field tenfold. 


Embracing Diversity in Hiring

Brian WallaceAbout the Author: Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency in Louisville, KY and Cincinnati, OH which works with companies ranging from startups to Fortune 500s. Brian runs #LinkedInLocal events, hosts the Next Action Podcast, and has been named a Google Small Business Adviser for 2016-present. Follow Brian Wallace on LinkedIn as well as Twitter.

Predictions for the Continuing Evolution of Virtual and Hybrid Events

Lauren Weatherly, SVP of Marketing, PGi 

The world of virtual and hybrid conventions, corporate events, trade shows and meetings will further evolve as the world continues to dig out from the COVID-19 pandemic.  In 2020, PGi saw an increase of 136 percent in the number of hybrid and virtual events. 

The pandemic forced audiences and organizations to interact with one another in new ways. Some approaches worked better than others, but these changes were likely just the beginning. 

Based on our conversations with and what we’re hearing from customers, we anticipate the number of such events will only increase moving forward. Companies learned during the pandemic that virtual and hybrid events weren’t just a stopgap measure but a viable alternative that will continue in the post-pandemic world. 

The old adage that “the only constant in life is change” has never been truer than after a year in lockdown. Looking ahead, and in the spirit of embracing change, here are three predictions for how virtual and hybrid events will further evolve over the next year. 

They will be more relevant and regionalized. 

The pandemic tested our time and patience in ways we couldn’t previously imagine and will never forget. As a result, many no longer have the patience for meaningless exercises, including gatherings that do not add value. 

Successful events will also tailor their offerings to deliver a valuable experience that exceeds attendees’ expectations. Content cannot remain static; it must be something audiences can engage with and provide value. 

To this end, when in-person gatherings return, many will turn to a series of smaller events at locations throughout the country rather than bringing everyone to a single site. 

While the events may be shorter and seemingly reduced in scope, they can be more tailored, leading to more robust and beneficial interactions. Taking this approach will allow organizations to adhere to social distancing and other COVID-inspired safety protocols and potentially help attendees reduce their travel budgets. 

They will be more flexible. 

The world is still in a state of flux, and many organizations are determining what their travel budgets should be.  Technology offers organizations the opportunity to create content that attendees can consume on their schedules. That means an event is no longer limited to a particular time and date. 

Organizers can create content ahead of time and make it shorter and more digestible. It can also live on post-event as part of ongoing nurture campaigns. Plus, taking this approach will enable companies to engage with anyone who planned to attend in person but who had to cancel their travel plans at the last moment. 

Experience will take center stage. 

If the pandemic taught us anything, aside from perseverance, it should be that experiences matter. In the year ahead and beyond, audiences will place new value on the experiences. To deliver a positive one will require organizations to understand and engage with their audiences in more meaningful ways. 

The successful organizations will be the ones that take this lesson to heart and offer events that provide attendees with the information they need to be successful in the new era that is dawning. 

While they may seem daunting now, the pandemic-inspired changes are an opportunity we should seize to future-proof our approach to event planning. Hopefully, this once-in-a-generation pandemic won’t make an encore, but if it does, we’ll be prepared and better connected. 

Are you ready?

About the Author: Lauren Weatherly is the SVP of marketing at global virtual meetings and events company PGi,, which is dedicated to making meetings and online events simple to join and secure to use so people connect wherever they are. She is responsible for developing and leading a results-focused global marketing strategy to drive growth and build brand recognition for the company.

Post Interview Thank You Notes: A 5-Step Template

Marie Raperto, The Hiring Hub

Even with online and telephone interviews, a written thank you note is a must and expected. Writing a thank you note can be easy if you jot down  notes during the interview so you can remember some specific details about the opportunity.  Most importantly, make sure you get everyone’s name.


  1. Address it to one person. If more than one person was involved, send separate notes. If this is not possible, acknowledge the other interviewers in your thank you note.
  2. In your opening paragraph, thank the person (s) for the interview and mention the job title.
  3. The next paragraph can vary but express your interest in the position and mention why. Using your notes, you can say that with your 10 year’s of experience in (job field) you would be a valuable asset to ‘the company.”  Any specific details you noted about the company’s needs and your experience should be acknowledged here.
  4. In a third paragraph, you can send links or attach samples that will show you skills.
  5. End by saying you look forward to hearing about next steps and that you would be happy to answer any other questions the addressee (and their team) might have.

Use an email signature with your contact information. Write a clear and concise subject line – Thank you for the interview or Director Interview etc. Read and reread the email to make sure there aren’t any typos or grammatical errors. Make sure you sent it within 24 hours of the interview.

A thank you note should not be a chore but a way to communicate how thankful you are for the interviewer’s time and your interest your fit for the position.


‘The World Turned Upside Down,’ A 2021 Revolutionary History Lesson

Arthur Solomon

On October 20, 1781, British General Gen. Charles Cornwallis surrendered his troops at Yorktown, Virginia, effectively ending the Revolutionary War. Some history books say that as the defeated troops marched their musicians played a tune called “The World Turned Upside Down.”  There are scant historical facts supporting that story.

But history will accurately report that in 2021 in the U.S. the world was really turned upside down as many segments of Big Business, historically in tune with the conservative politics of the Republican Party, broke ranks and at least temporarily sided with GOP moderate and liberal facets of the political arena. Historically, Big Business speaking out against Republicans is revolutionary.

Surprisingly the leader of the business revolt against the Republicans was Major League Baseball, not exactly a bastion of liberalism, when their commissioner, Robert Manfred, decided to deprive Atlanta of the All-Star Game after restrictive voting laws were enacted  by the Georgia legislature. Considering how few African-Americans are in the major leagues in contrast to the National Football League and National Basketball Association, the decision to move the game to Colorado was a surprise to many. But whatever the reason for the move it ignited among other businesses a movement to defend voting rights and democracy. And for a change Major League Baseball deserves cheers instead of jeers.

Quickly following baseball in publicly supporting voting rights and condemning anti-voting efforts in Georgia and throughout the U.S. were a bevy of major U.S. corporations. As I write this on April 13 companies that have publicly decried making it more difficult to vote thus far include Merck, Coca-Cola, Delta, BlackRock, Porsche, UPS, Mercedes-Benz, Microsoft, Bank of America, Cisco, Citigroup and American Express. In total, more than 100 companies have spoken out against the restrictive voting law. Joining them were major law firms.

In 2018, Democrats won control of the House of Representatives as many former GOP voters were fed up with the antics of a totalitarian-inclined and historically pro-racist Republican president. In the 2020 presidential election, even more former GOP voters decided to retire the totalitarian-inclined former President Trump and elected Joe Biden as well as voting to give Democrats control of the Senate.

As voters become more moderate to liberal the conservative Republican voter support is declining. Only among the professional GOP politicians, those who hold elective office, is the attempt to hold back the tide of change evident.

But even a few very conservative GOP lawmakers are taking stands that would have been unthinkable a few years go. In his Wall Street Journal April 13 “Capital Journal” column, Gerald Seib said starting a few years ago, and spurred by the economic downturn caused by Coivid-19, some Republican senators are backing legislation to help working class families. His examples include Sens. Marco Rubio, Mitt Romney, Josh Hawley and Tom Cotton. “In Many respects,” says Mr. Seib, “this movement is shattering traditional conservative economic positions.” The questions I have are how these senators will act once the current situation has improved.

But the most surprising aspect of “politics 2021” has been the actions of Big Business. Unlike the far right elements of the GOP supporters and the far left facet of liberal adherents, Big Business is in the forefront of defending our democracy. That’s a welcome change. These businesses are true patriots, not the self-proclaimed ones that stormed the Capitol on January 6 attempting to overturn a free democratic election or a deranged former president who keeps insisting that the election was stolen from him. 

If I had sufficient funds, I know how I would invest my money. It would be divided among all the businesses that have stood up for democracy. Those companies deserve the support of citizens who believe that the only way to keep a democracy is to have free and fair elections.

The Unspoken PR Tenet: Bad News Is Good News for Our Business By Arthur SolomonAbout the Author: Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and is on the Seoul Peace Prize nominating committee. He can be reached at arthursolomon4pr (at) or


A Conversation with Professor Michael Gerhardt, Author of “Lincoln’s Mentors: The Education of a Leader”

There can be no question but that Abraham Lincoln embodies the best of what America can be and thus his wisdom endures.

Join me and Professor Michael Gerhardt as we explore how Lincoln became Lincoln and what he can still teach us on this 156th anniversary of his assassination.


Professor Michael J. Gerhardt, Burton Craige Distinguished Professor of Jurisprudence at the University of North Carolina School of Law

Michael Gerhardt joined the Carolina Law faculty in 2005 and serves as the Burton Craige Distinguished Professor of Jurisprudence. His teaching and research focuses on constitutional conflicts between presidents and Congress. Gerhardt is the author of seven books, including “Lincoln’s Mentors” (Harper Collins, 2021), and leading treatises on impeachment, appointments, presidential power, Supreme Court precedent, and separation of powers. He has written more than a hundred law review articles and dozens of op eds in the nation’s leading news publications, including SCOTUSblog, The New York Times, and Washington Post. His book, The Forgotten Presidents (Oxford University Press 2013), was named by The Financial Times as one of the best non-fiction books of 2013. He was inducted into the American Law Institute in 2016. Gerhardt attended the University of Chicago Law School, where he graduated order of the coif and served as a research assistant to both Phil Kurland and Cass Sunstein and as one of the two student editors of The Supreme Court Review. After law school, he clerked for Chief District Judge Robert McRae of the U.S. District Court of the Western District of Tennessee and Judge Gilbert Merritt of the U.S. Court of Appeals for the Sixth Circuit. He served as Deputy Media Director of Al Gore’s first Senate campaign, practiced law for three years for two boutique litigation firms in Washington and Atlanta, and taught for more than a decade at William & Mary Law School before joining Carolina Law.

Gerhardt’s extensive public service has included his testifying more than 20 times before Congress, including as the only joint witness in the Clinton impeachment proceedings in the House; speaking behind closed doors to the entire House of Representatives about the history of impeachment in 1998; serving as special counsel to the Senate Judiciary Committee for seven of the nine sitting Supreme Court justices; and as one of four constitutional scholars called by the House Judiciary Committee during President Trump’s impeachment proceedings. During the Clinton and Trump impeachment proceedings, Gerhardt served as an impeachment expert for CNN. In 2015, he became the first legal scholar to be asked by the Library of Congress to serve as its principal adviser in revising the official United States Constitution Annotated. In 2019, the Order of the Coif named Gerhardt as its Distinguished Visitor for 2020, an award given to only one law professor each year for outstanding legal scholarship.


Michael Zeldin

Michael Zeldin is a well-known and highly-regarded TV and radio analyst/commentator.

He has covered many high-profile matters, including the Clinton impeachment proceedings, the Gore v. Bush court challenges, Special Counsel Robert Muller’s investigation of interference in the 2016 presidential election, and the Trump impeachment proceedings. 

In 2019, Michael was a Resident Fellow at the Institute of Politics at the Harvard Kennedy School, where he taught a study group on Independent Investigations of Presidents.

Previously, Michael was a federal prosecutor with the U.S. Department of Justice. He also served as Deputy Independent/ Independent Counsel, investigating allegations of tampering with presidential candidate Bill Clinton’s passport files, and as Deputy Chief Counsel to the U.S. House of Representatives, Foreign Affairs Committee, October Surprise Task Force, investigating the handling of the American hostage situation in Iran.

Michael is a prolific writer and has published Op-ed pieces for, The Wall Street Journal, The New York Times, The Hill, The Washington Times, and The Washington Post.

Follow Michael on Twitter @MichaelZeldin




In the Middle of Crisis, Women Rise Up

How a veteran-led disaster relief nonprofit is challenging the expected and changing the narrative for women. 

Lorey Zlotnick, Chief Marketing Officer, Team Rubicon

When I signed on as the Chief Marketing Officer at Team Rubicon—a disaster relief non-profit founded by veterans—I became the first female CMO in the organization’s 10-year history. Coming from sports, entertainment, and tech startups, I arrived fully prepared to work within another masculine organization, knowing that the military and veteran population are predominately male. What I discovered not only surprised me, but also impressed me.

Team Rubicon hasn’t been changing the narrative for women, it has been challenging women to change the narrative for women. Nearly 50 percent of the employees at Team Rubicon are women and the volunteer base from a gender perspective over indexes military veterans by 200 percent. And the culture I found wasn’t just a promise on a page, it is deeply rooted in long-standing values around inclusion, respect, and collaboration; essential when layered with unpredictable and high stress situations that come along with the industry. 

From the start, Team Rubicon’s leadership handed me the reins, empowered me to evolve the company narrative and challenge the norm. And with Covid, the norm has definitely been challenged. Millions of women, including myself, now face the daunting task of juggling full-time careers, managing households, functioning within makeshift office spaces, and home schooling simultaneously without clear boundaries between the two worlds. With more than 2M women leaving the workplace in the past year, I am fortunate to be working within a culture that ensures I have a voice, the space to contribute, and I don’t have to apologize for being a mother. 

I had joined Team Rubicon just as COVID-19 hit. Not only was our world shut down, but as an organization we were also compelled to change our direction both internally and externally. Behind the scenes, I was also adapting to the change with learning a new industry, embracing new technologies, managing a team I had never met in person, and also struggling to remember how to find the value of X. 

As an organization we pivoted to find ways not only to serve disaster survivors, but now also find a way to serve vulnerable communities deeply affected by the coronavirus. By April, the organization was not only responding to tornadoes in Tennessee, but also helping stand up COVID-19 testing clinics in Charlotte, NC, and Los Angeles. And simultaneously we were deploying veterans, doctors, nurses and EMTs to the Navajo Nation which was being hit incredibly hard by the coronavirus. Team Rubicon also worked with partner organizations to expand its capabilities to assist in executing nation-wide feeding operations, helping to put food in the hands of struggling families. 

What I was witnessing was the women of Team Rubicon stepping up and being placed in charge of these massive operations. Women were on the ground leading and bringing hope to survivors on their worst days. While 26 percent of Team Rubicon Greyshirts are women, more than 33 percent are in field leadership roles serving as incident commanders, public information officers, providing medical care, and overseeing hundreds of Greyshirts as they tarped roofs, delivered meals, removed massive southern oaks sprawled across houses and driveways, and helped get residents get back into their homes. By continually placing women in leadership roles—within the organization, and out in the field—big ideas have flourished and are creating impact. 

Now with more than 3,000 women who have become Greyshirts and deployable in the last year alone, we are leading the charge for change within the field of disaster relief. Team Rubicon’s leadership understands that giving women a seat at the table isn’t enough. We must also provide the platform for voices to be heard, otherwise that seat essentially remains empty. I am grateful for the women before me who have opened the door to the boardroom, and to the men in my career who have encouraged me to walk through it.

Standing strong with both male and female counterparts at every level of the organization, it is refreshing to serve within a culture that isn’t afraid to make bold moves, create a space for all leaders to thrive, and continues to put an emphasis on diversity, equity, and inclusion. If the past year has taught us anything, it’s that change is necessary and we all still have room to evolve. I am proud to be a part of an organization that continues to embrace the challenge with unwavering commitment. It personally allows me the space to evolve within the C-suite, collaborate with my peers, lead my team, and pause to make my kids a sandwich.

About the Author: Lorey has cut a distinctive path for herself over a 20-year career in creative brand management and multi-disciplinary marketing. Employing a strategic, data-driven approach, she has guided consumer-facing companies through all phases of brand discovery, creative development, and corporate identity rollout. Her leadership ability has been demonstrated in high-profile executive roles at the National Football League, News Corporation at both Fox Cable News Networks and Fox Sports, Disney, SONY Digital Entertainment, NBC Universal, Los Angeles Times, Nestle, and Zequity Marketing (which she founded). Now, Lorey is stepping into the arena; using her strategic branding expertise to shape the narrative of Team Rubicon and build large-scale support for our mission.

Examining Why Communicators Must Do More to Understand Their Key Audiences

Lumping employees into a single group  misses an opportunity for deeper analysis and better connection. Follow this guidance to pursue a more personalized, persuasive approach.


Laura L. Lemon, Ph.D.

As I continue to conduct research to better understand internal communication in various contexts, the complexities of internal communication continue to present themselves. Whether it is a government contractor, research center, university or nonprofit, internal communication is always more complex than what we assume.

In a recent conceptual piece, my co-author and I discussed the complexity that underpins employee engagement (Lemon & Macklin, 2020). Given employee engagement’s connection to internal communication, a complex perspective could also be applied to internal communication. Adopting a complex lens leads to suggestions and strategies that result in holistic solutions devoid of silos (McKie & Willis, 2012).

Grasping complexity can lead to a better understanding of internal audiences

Continue reading here…

The Health + Wealth of America

Free Event, April 20 – 22 | Starting at 2 PM ET, Daily


Join Techonomy, CDX, and Worth on April 20-22 as they explore the state of the U.S. as it emerges from the pandemic and a painful prolonged economic crisis. Where do we stand with the vaccine and recovery from to COVID? What’s next for healthcare innovation? Other themes include the future of work, corporate digital transformation, addressing economic hardship, increasing digital connectivity, inclusion and equality, combatting climate change, and sustainable energy.

See speakers here.

General admission to Health + Wealth is free. For VIP access, please request to join our membership program.

Amazon: King of the Supplements Business? (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing

By 2019, the global supplements market made hundreds of billions of dollars annually. Out of all the online sales for these products, 77% occurred on Amazon. That is more than the top 5 specialty vitamin sellers combined. While consumers benefit from Amazon’s incredible convenience, there is a darker side to supplement shopping on Amazon: low quality products abound.

The problem with low quality supplements is their adverse health effects. People take supplements to be healthier, but in 2018, 5,486 incidents involving vitamins or dietary/herbal supplements were reported to Poison Control. 20% of liver injuries are attributed to herbal and dietary supplements. According to the results of one study, almost a third of people who take both herbal or dietary supplements and prescription medication(s) are at risk for an adverse drug interaction.

What makes Amazon’s supplements so dangerous? Many of the products sold in their marketplace are mislabeled. The most common supplement to be mislabeled is a bodybuilding supplement, which is mislabeled 82% of the time. Single and multivitamins are mislabeled 49% of the time. Mistakes on these labels can include: understating doses of the active ingredient, not listing ingredients or pharmaceuticals contained within, or listing active or inactive ingredients not present in the supplement itself. All of these mislabelings make it difficult for consumers to be informed about the supplements they ingest.

While these blatantly illegal practices are not officially allowed on Amazon,  the website does not enforce FDA requirements on products it promotes. 58% of Amazon sales are made by 3rd party sellers, limiting their liability in a lawsuit. In one case, Amazon continued to list a supplement in searches after the company behind the supplement was sued by the Department of Justice for fraud. While Amazon is introducing initiatives to combat fraud on its website, they are limited in scale.

In short, one cannot trust Amazon to verify the safety of a supplement. What customers can do to arm themselves is learn about FDA regulations; understand what the FDA does and does not regulate in the supplements industry. Consider brands verified by the USP or NSF seal icon. Check the manufacturer’s website to ensure Amazon is an authorized seller of their products. Beware resellers who don’t specialize in supplements or health products. Most importantly, consult a doctor before starting any new supplement.

Being forewarned is being forearmed. Avoid the danger of falling for fake supplements.

Unwinding The Online Supplements Business

Brian WallaceAbout the Author: Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency in Louisville, KY and Cincinnati, OH which works with companies ranging from startups to Fortune 500s. Brian runs #LinkedInLocal events, hosts the Next Action Podcast, and has been named a Google Small Business Adviser for 2016-present. Follow Brian Wallace on LinkedIn as well as Twitter.

What is the Truth About Lie Detection?


Carol Kinsey Goman, Ph.D.

“You’re next in line for a promotion.”

“Let’s have lunch sometime.”

“I’d love to read your report.”

“No, those pants don’t make you look fat.”

We get lied to all the time. People are dishonest with us out of politeness, to avoid punishment, to protect others, or to deliberately mislead us for personal gain. But, although it happens frequently, it’s not that easy to spot a liar.

It’s true that there are behaviors that suggest deception. Some examples are:

• Incongruence between what’s being said and the speaker’s body language (like saying “no” while nodding “yes”).

• An increased blink rate – especially over 50 blinks per minute – or eyelid flutter.

• Gazing downward after asserting innocence.

• Incomplete gestures, like a shrug that uses only one shoulder.

• A decrease in hand gestures, especially those used to illustrate speech – like drawing pictures in the air to help explain what is meant.

• Increased foot movement – fidgeting or kicking out.

• Face touching – especially around the mouth and nose.

• Pupil dilation, which can be a sign of the extra mental effort it takes to tell a lie.

• Discrepancies in timing: When the lie is well rehearsed, deceivers start their answers more quickly than truth-tellers. If taken by surprise, however, the liar takes longer to respond.

It’s also true you are already subconsciously picking up on signals of deception. Your ability to do that is one of your basic survival instincts. In early human’s history, rapidly deciding if someone was dangerous or duplicitous was often a matter of life or death. And consistent among the research is that as the importance of having the lie go undetected increases, the more difficult for the liar to conceal the falsehood.

But, as innate as this ability may be, and as compelling as the scientific research is, it’s not all that easy to catch a liar. Here are four reasons why . . .

1) There is no absolute signal for deception. Most cues, including blink rates, pupil dilation, foot movement, etc., are signs of heightened anxiety and stress. But that observed stress could be caused by lying or by something else. Likewise, incongruence, where gestures contradict words, may be a sign of deceit or simply an indication of some inner conflict between what the person is thinking and saying.

2) Signs of deceit may differ from individual to individual. Take eye contact, for example: Some liars shift their gaze and won’t meet your eyes, while others give too much eye contact. One person may raise her vocal pitch when she lies while another speaks in a flat, unemotional tone.

3) All nonverbal communication is influenced by cultural heritage, and the higher the stress level, the more likely it is that culture-specific gestures will show up. It is extremely difficult to judge nonverbal deception cues in people from another culture.

4) No one, not even with the aid of functional MRIs to track brain activity, can identify sociopaths or other liars who believe the lies they are telling.

5 Body Language Hacks that Make You Look Like a LeaderAbout the Author: I offer keynote speeches, webinars, and one-on-one coaching sessions. For more information, please email: or phone: 1-510-526-1727. My website is:

Is It Right to Sell Others Short?


Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of

You’re a basketball player whose team just won the NCAA Division I national championship!  You run courtside to celebrate with family but your mother is visibly upset.  “Mom, what’s the matter?  “I’m sorry,” she stammers.  “It’s just that . . . I bet against you.”
No athlete, or anyone, likes to be picked to lose.  However, life is full of potential successes and failures that people need to predict.  For some, those predictions offer significant money-making opportunities.  But, is it right to earn a living betting against others? 
As for many, the practice of short selling stocks burst onto my radar screen when GameStop’s shares took their rollercoaster ride several weeks ago.  With more than a casual interest, I followed the ensuing events, including Robinhood CEO Vlad Tenev’s testimony before Congress.  Along the way, I gained a better grasp of what short selling is, but ever since, I’ve been wondering whether anyone should be doing it.
In case you’ve forgotten how short selling works:  Investor A borrows from a broker 100 shares of XYZ at $100 per share and sells the stock to Investor B at the same prevailing market price, or $10,000 total.  Over the next week, XYZ’s stock price drops to $75.  Investor A then buys 100 shares of XYZ for $7,500 and returns them to the broker, pocketing $2,500 in the process, less any interest and commissions the broker has charged.
The Securities and Exchange Commission (SEC) has made short selling legal.  However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask:  Is short selling ethical?
Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus.  Short selling is marketing in that many stockbrokers, including very well-known ones like Interactive Brokers, TD Ameritrade, and Charles Schwab, market short selling among their investment services, or ‘products.’
For instance, Interactive Brokers’ website contains a Shortable Instruments (SLB) Search tool:  “a fully electronic, self-service utility that lets clients search for availability of shortable securities from within [the firm’s] Client Portal account management platform.”  The relative ease with which an investor can sell short makes its moral implications all-the-more important.
First Red Flag
‘Selling something that one doesn’t own’ was the short selling issue that initially gave me pause.  Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing.  Individuals and organizations often sell others’ property on consignment.
Of course, just because consignment occurs doesn’t mean it should.  Still, the fact that all parties involved 1) willingly participate and 2) typically benefit are good signs that most of these activities are above-board.
Second Red Flag
The prior examples differ from short selling, however, in the second of the two ways:  While the participants in apartment subleasing, etc., generally rise and fall together financially, a short seller’s success comes courtesy of two others’ failures, namely 1) those of the company whose stock the short seller has borrowed and 2) the person who buys the stock from the short seller.  The short seller makes money when the other two parties lose theirs.
In contrast, consider again the clothing consignment example:  If I take an unwanted suit to a consignment shop, both the consignor and I will want a high price when the suit is sold.  Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands.


On the other hand, the suit’s buyer would like to pay a lower price, but even he really doesn’t want the price to be too low, since perceptions of the brand are tied, at least in part, to the price that he and others are willing to pay for the suit.  Most importantly, each time he wears the suit, he extracts value from it.

The suit is this example is analogous to the stock.  Whereas everyone ‘invested’ in the suit seems to want it to retain its value, investors who short stocks clearly want the value of those securities to decline.  Short sellers are betting against the very companies whose financial instruments they have borrowed and sold, as well as the individuals on the receiving end of those stocks.

The zero-sum game, or winner-loser outcome, that underlies short selling is certainly atypical of most economic exchanges, but it’s not without precedent.  Casinos win when their customers lose, as do many “rent-to-owe” retailers like Rent-A-Center and Aaron’s.  Any kind of predatory lender falls under the same unseemly umbrella, including certain credit card companies that don’t make money unless people fail to pay off their account balances and become locked into an endless cycle of exorbitant monthly interest payments.

However, many argue that short selling does not do anything nearly so destructive.  In fact, some contend that the practice produces several important economic benefits, the primary one being liquidity, “the efficiency or ease with which an asset or security can be converted into ready cash . . . . ”

In my research, I found market liquidity to be the factor cited first and most often in the defense of short selling.  However, at least one financial markets expert suggests that advantage is exaggerated.

Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.  For the last five years, he’s been a professor of finance and my colleague at Messiah University.  When asked about short selling and market liquidity, he offers a contrarian analysis: “the liquidity offered by short selling for most stocks is negligible.”

Safer supports his suggestion by sharing a Bloomberg Terminal screenshot (below) that shows that shares sold short represent only about 3.5% of trading volume on the New York Stock Exchange (NYSE).  He also cites an example from the financial crisis in late 2008, when the SEC temporarily banned the short selling of financial stocks “without any noticeable degradation of liquidity in those stocks.”

Safer recognizes that there may be some “modest liquidity benefit” for certain heavily shorted stocks; for instance, at the time we spoke, 21% of Dick’s Sporting Goods’ shares available for trading were short.  Still, he affirms: “If shorting wasn’t permissible, liquidity would be brought into the market by the broker-dealers and market makers who would stand ready to buy and sell shares of a given company to generate trading revenue.”

So, does the elimination of liquidity as a main benefit of short selling leave no morally tenable ground on which short sellers can stand?  Not necessarily.

Safer continues by saying that although he doesn’t agree with conventional wisdom that short selling adds significant market liquidity, he does believe short selling offers other meaningful market benefits:

  • It provides the ability to hedge/protect a portfolio from downward movement in stock prices, mitigating portfolio volatility.
  • The in-depth research short sellers often conduct can expose fraudulent companies.  For example, short selling hedge funds warned about the frauds at Enron, Tyco, Fannie Mae and more recently Luckin Coffee and Nikola.
  • Shorting helps prevent overinflated securities prices that waste valuable capital and harm investors, as occurred in the dot-com bust in 2001.  Former SEC chairman Christopher Cox once stated, “We need the shorts in the market for balance so we don’t have bubbles.”

Before beginning to write this piece, I was unaware of these important benefits of short selling.  Still, how do we reconcile such consequences with the moral principle of respect, or as my second red flag/concern described: not betting against another person.

That moral principle certainly has merit, but my earlier discussion probably represented too narrow a view of short selling.  Safer’s observations have helped me see that there are other factors to consider and parties to take into account, e.g., other investors, firms’ customers and employees, and the economy as a whole.

I’m also helped by remembering a story I heard just a few days ago:  A guest speaker in our capstone marketing course mentioned that a former client of his used to tell him, “I pray for my competitors.”  This very successful business owner was not being sarcastic—he truly wanted his competitors to succeed both because he genuinely cared about them and because he understood that “a rising tide lifts all boats.”

Returning to the basketball metaphor that began this piece, no serious athlete wants to be on the winning side of a forfeit.  Basketball players need competitors, who also happen to have fans rooting for them.

However, choosing loyalties isn’t unique to picking stocks or selecting sports teams.  Each day we make dozens of similar decisions when choosing what clothes to buy and where to order takeout.  Each selection of a company is essentially a vote against another; however, other people are voting for the competitors.  In fact, the next time one of those ‘other’ votes may be ours.

Meanwhile, a ‘no vote’ conveys valuable information to all who are willing to listen and learn from it.  When companies assimilate such negative feedback, they make themselves better, their industries stronger, and stock markets more stable.

It’s very unlikely that a mother bets against her own daughter or son for anything, but other ‘no votes’ are not necessarily bad.  Short selling a company’s stock can be a good or bad bet for the investor.  It also can be “Mindful Marketing.”

About the Author: Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of 

Get Your Business Seen on Facebook

5WPR CEO With PR Lessons from Facebook’s Misinformation Crisis


Jill Kurtz, Owner, Kurtz Digital Strategy

Your business can get attention on Facebook! Here are great ways to get attention in a time of almost non-existent organic reach.

Facebook has been decreasing organic (free) ways for businesses to connect with people for several years. Last year it reached the point that no one could avoid noticing the dramatic decrease in organic reach.

Every business needs to be on Facebook. The platform has more than 2 billion monthly active users. With the right strategies, you can still maintain and increase your organic reach.

Understand What Works

Facebook previously used signals like the number of people who reacted, commented, or shared a post to determine where that post appeared in the News Feed.

Now these are ranking factors:

  • Posts from friends and family over public content
  • Posts that will create interactions between users.

The days of chronological feeds and easily attained organic reach are gone.

Engage or Be Invisible

Engagement still plays a major part in Facebook news feed position. This metric must now be the focal point that businesses must tailor their Facebook strategies to meet. Businesses that increase their levels of engagement will earn exposure.

Here are six strategies to engage on Facebook.

  • Add video. Video content drives higher engagement and interaction in comparison to all other content types. Video can be recorded or live. You can use Facebook Live to promote upcoming events, capture behind the scenes moments, convey authenticity, and humanize your brand.
  • Ask questions. Write your content in a way that encourages answers/comments. Ask stimulating questions. Make sure your content and the accompanying question are unique and compelling.
  • Activate employees and influencers. Get as many people talking about you as possible. Everyone has friends and family they influence.
    Help them by creating content calendars and thanking them when they shares.
  • Avoid links. Facebook’s goal is to keep users on Facebook. Rather, focus on posting content with interesting visuals or multimedia.
  • Use Facebook audience optimization. Target your posts to people who will be interested. Log in to your Facebook Page and click on settings in the top right-hand corner of your dashboard screen. Select ‘General’ settings on the left-hand table and click ‘Edit’ to the right of the ‘Audience Optimization for Posts’ option. Select the checkbox to allow you to select a preferred audience and hit save changes. When you compose a new post, you will have the option of filtering your audience. While it may feel counterintuitive, reaching out to a smaller but targeted audience can be a smarter decision compared to posting to your largest audience possible.
  • Create a Facebook group. When managed correctly, a Business Group can create a micro-community of highly engaged users who are both advocates for, and potential customers of, your business. A Facebook Group fits Facebook’s meaningful engagement vision, as they are typically formed around shared interests and create natural discussions.

Here’s Why Corporate Communicators Should Abandon PowerPoint – And How To Do It

It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.



Stacy Hintermeister, VP of Marketing and Growth, CBX

Digital communication tools have become the superheroes of today’s remote workplace.

Without Zoom, Microsoft Teams and other digital systems, collaboration among remote workers, employers, agencies and clients today would be nearly impossible. However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), there’s one digital tool you should ditch: PowerPoint.

To be fair, PowerPoint and its cousin Keynote allow us to whip up visually stunning decks so we can talk at large audiences. But if your goal is to conduct meetings in a culture of collaboration and make decisions during those meetings, spark team creativity or engage your audience, then you need to think beyond PowerPoint – especially during our remote-working, semi-quarantined way of life.

PowerPoint’s weakness

One-way communication is fading fast for the same reasons that mass communication and advertising are no longer seen as the best ways to reach target audiences. Furthermore, one-way communication doesn’t follow younger generations’ expectations to participate in  dialogue that’s rooted in transparency, authenticity and reality – that’s where PowerPoint fails us.

[RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference]

PowerPoint’s limitations are not just the labor it takes to craft the perfect story, but also in its inability to be inclusive and invite conversation. It’s best used as a tool to “present” rather than a means to incite dialogue about key issues, encourage others to join in or create alignment within large groups of people.

Continue reading here…

4 Lessons Learned from “For Immediate Release”

Ronn Torossian, CEO, 5WPR 

In the last 10 years since For Immediate Release was originally published, the communications industry has experienced an incredible shift in best practices and ways to communicate. These changes are impacted by ongoing current events that change not only the ways businesses and brands function but also how consumers respond and react. 

What are the events that most impacted the industry? Both the 2016 and 2020 elections have forever changed politics, the Black Lives Matter organization and accompanying movement has changed the way we think about race relations, the #MeToo movement has rocked workplaces, and most recently the coronavirus pandemic has influenced and impacted just about every part of our daily lives. These changes call for new ways to navigate the industry. 

My goal in releasing an updated and revised edition of my book is to demonstrate that public relations remain one of the most relevant and effective tools for businesses, personalities and brands to increase value, market share, recognition, and influence. 

Here are 4 lessons from For Immediate Release that just launched brands, personalities, and Fortune 500 companies can learn. 

1.      Play to your strengths

It’s a losing proposition to try to be something you’re not. It’s extremely important to know yourself and identify how you stand apart from the competition. The same goes for brands. Countless brands struggle with who they are versus who they want to be. Before we can work with them, we must understand what they do well, where they can do better, and what sets them apart from competitors, 

2.      Be true to yourself and your brand

A trusting audience is a giving audience, but what can be given can also be taken away. Trust me it gives to be authentic. The success of a person or a brand is dependent on establishing trust and intimacy by delivering an expected, reliable and anticipated experience every time. 

3.      Problems don’t go away on their own and reputation is everything

Working in PR means you never know what’s going to happen next. Your entire business, brand, and life can be changed by one event, article, or rumor, true or untrue. You can’t sit behind a computer and “out-work” catastrophes, you must have a plan ready to go, and stay agile. 

4.      The press has a job to do – you may not like it

Dealing with the media is stressful and challenging, even for seasoned veterans. While you may have a good relationship with a journalist or two remember, reporters are not your friends, their story comes first, just as your personal story, brand, or job should come first to you. Every business should have PR policies and programs in place in preparation for reading your name in print on behalf of an anonymous tip rather than a constructed PR pitch.

About the Author: Ronn Torossian is the CEO of 5W Public Relations, a leading NY PR firm.

Arms on the Battlefield

Thomas J. Madden, Chairman and CEO, Transmedia Group

Like so many Americans these days we’ve become veritable pincushions. 

First it was the flu shot in my arm to thwart the latest influenza.

Then came vaccinations one and two to ward off the creepy crawling Charles Manson-like COVID.

Yesterday I took another needle for pneumococcal pneumonia and again my brave arm is wounded and sore from this injection battlefield.

Next my warfront, battle-weary doc wants me vaccinated for shingles, which he said won’t kill me, but would torment me with a painful rash causing pins and needles.  More needles! 

Then I’m to take a tetanus shot as he warned that’s another killer on the loose we must ban from our bodies now targeted by so many ruthless enemies.

This morning my brave, undaunted foxhole wife, Rita, was my emergency medic.  She tweezed a tiny spec of glass out from under my big right toe that had been pinching me all night.  Probably I had picked up the sneaky, prickly lodger from one of our daily beach patrols.  

Yes, these days Rita and I are like sentries on guard.   Whenever suspicious pedestrians approach us, we pop on our facemasks and circle around them suspiciously.  

Yes, we’re at war!  

It’s not pretty.  It’s painful.  And the only arms we have to fight with are our arms!  

I can’t wait for that armistice.  

There are so many other things we could be doing for armusement! 


PR in a Pandemic: The Impact of COVID-19 on the News Cycle

Free Webinar: Thursday, April 15 @ 11 AM, ET


The media landscape has been forever altered by the global pandemic. PR activities that were already challenging to begin with – staying ahead of the 24/7 news cycle, managing brand reputation, and communicating in a transparent, socially responsible way – have reached a new pinnacle of complexity.  

How can newsmakers and image shapers succeed in 2021?  

In this exclusive webinar brought to you by The Canadian Press and Intrado Digital Media, our expert panel will discuss:

  • Creating impactful messaging during a dominated news cycle — how can your news break through?
  • Leaning into technology — how can you tell impactful stories and build strong relationships virtually?
  • Listening to online conversations — why PR pros need to use data and insights monitor trends, and identify and understand audience behavior
  • Staying agile — how to be successful despite budget cuts and smaller teams