Search results for: email marketing

B2B Blog Metrics: 4 Effective Categories to Measure Success

Frank Strong, Founder & President, Sword and the Script Media Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a…

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Judges

SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home MEET THE JUDGES   Doug Simon Founder & CEO, D S Simon Media, Founder, The SPOKEies® Alex Josephson Head of Global Brand Strategy, Twitter Andrew Buher Executive Director, Dialog  Anna Lingeris Strategic Communications Leader, The Hershey Company Anna Marie Johnson Teague Chief Communications…

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SPOKEies®

SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home Entries Open for the 2019 SPOKEies® Awards Enter Now Honoring the best In-House Spokespeople from brands and non-profits for Truth, Authenticity and Effectiveness. Previous Winners Include: How To Enter Select from one of the 41 awards categories. Self-nominations are welcome and…

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Cision Leads Shift to Data-Driven Communications with Latest Cloud Release

Chris Lynch, Chief Marketing Officer, Cision The shift in the media landscape over the last two decades has flipped the traditional communications model. The role of marketing and communications professionals and their ability to not only reach the end consumer but also to provide quantitative success metrics that the CMO and CEO demand has more…

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Remembering Al Golin (1929 – 2017)

Fay Shapiro, Publisher, CommPRO.biz “Kid, you need to go for it.” Words of wisdom from Al Golin, a man I was fortunate to have as a mentor. He was inspirational in the launch of CommPRO.biz back in 2010.  We “went for it.” While we are all sad to learn of Al’s passing, CommPRO wants to celebrate the life…

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Digital Transformation & Disruption

WHAT IS IT AND WHY DOES YOUR BUSINESS NEED IT? The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many…

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Entry Form

SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home How Winners Benefit Not only will you be giving worthy contenders a chance to become the first SPOKEies® winners ever, their thought leadership will be shared with hundreds of thousands of communications people who follow news on CommPRO through video content…

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How to Access Potential Customers In the Digital Age

Brian Rees, Media Relations Representative, Newnex The digital age has been a terrific thing for business success. Businesses in the past didn’t have the diverse marketing options that are readily available to them nowadays. The introduction of the Internet in the past few decades has made business marketing easier and more convenient in many ways.…

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Media Predictions in an Era of Fake News

Chris Lynch, Chief Marketing Officer, Cision In 2016, the media found itself in an unusual position: The media wasn’t simply reporting the news; it was the news. While research indicates that people still trust earned media more than paid or owned media, a series of key events — particularly the US presidential election — eroded…

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Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen, President & CEO, Co-Communications Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on…

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Creating Connections Amidst Chaos

Old-School Communications Strategies Help Associations Show Value    Leeann Berner, Vice President of Marketing, MemberSuite We’ve all heard the adage that you can’t teach an old dog new tricks. But what if new tricks aren’t what your association needs when it comes to communicating with your members? The impulse to always try new things can…

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The Content Marketers Secret Weapon

Scott Fedonchik, Senior Vice President of Marketing, Business Wire There is an easy, affordable, trusted and effective tool to promote your communications that you might not be thinking about…post it as Business Wire News Release. Why? Here are a few highlights. 1) By reframing your content as a news release (and including supporting materials like a headshot,…

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SEO Lessons Learned The Hard Way: Three Big Ones

Simon Erskine Locke, Founder & CEO, CommunicationsMatch We can’t be experts in everything. As Aristotle said, “For the things we have to learn before we can do them, we learn by doing them.” When we do and we’re not an expert, inevitably we screw up. But by doing, we learn. In an ideal world, we’d be…

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Business Lessons from Arrival: How Not to Alienate Your Audiences

Anelia Varela, US Director, The Writer Just before the Oscars, I finally watched Arrival. About 10 minutes in, I realized it’s not just a movie about aliens. It’s about communication – and it’s just as relevant to companies communicating with customers as it is to humans communicating with heptapods. *MILD SPOILER ALERT* In the movie,…

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The Future of Twitter Might Affect Your Business

  Sally Falkow, Meritus Media The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years, but that might be about…

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Plan to Win: How to Craft an Award-Winning PR Campaign

By Gini Dietrich, Founder & CEO, Arment Dietrich If you’ve volunteered your time with PRSA, IABC, AMA, or any of the other alphabet soup industry organizations, you’ve likely spent time reviewing award entries. It’s a thankless job — and it’s extraordinarily laborious. One year, while volunteering for PRSA, we all agreed that any entry that used media…

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Three Ways to Improve Customer Retention in 2017

By David Squibb, CMO, Xpertdoc Customer acquisition costs are skyrocketing, so it is more important than ever to focus on retention. According to the White House Office of Consumer Affairs, it is 6-7 times more expensive to sell a new customer than to retain one. Effective communication is a cornerstone of customer satisfaction, and with…

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