Search results for: email marketing

Artificial Intelligence: Are We There Yet?

James Regan, CMO, MRP We all use and depend on our good friends Siri and Alexa, but the reality for B2B marketers is that technology powered by artificial intelligence to make our jobs easier isn’t yet as prevalent as we’d like. There seems to be some confusion in the marketplace about what qualifies as true…

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Demystifying Machine Learning for Digital Marketers

CommPRO.biz Editorial Staff Real-time personalization platform company, Evergage has announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. The event will provide strategies and techniques, panel discussions, case studies and live demo labs, all being presented to teach attendees how to deliver individualized, maximally relevant…

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What PR Pros Need to Know about Bots

Heather Whaling, Founder/President, Geben Communication Since Facebook publicly launched the feature to host bots within Messenger in April of 2016, 100k bots have been created and hosted on the social networking platform while users on Kik have exchanged more than 350 million messages with bots. The sheer volume of bots and potential adoption among mobile…

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Charlottesville: Journalism, Balance & False Equivalence

Simon Erskine Locke, Founder & CEO of CommunicationsMatch During the election cycle, the issue of false equivalence or false balance in the media – the idea that equal weight is given to issues that are not logically comparable – was the subject of intense debate.  But interest waned, and attention shifted to FAKE NEWS. The…

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7 Ways to Avoid a PR Nightmare

Julie Talenfeld, President, BoardroomPR Businesses looking to produce and deliver an effective corporate message and crisis communications response can take a look at the current situation in Washington D.C. to see exactly how it shouldn’t be done. From inconsistent and conflicting messaging, to the problematic use of social media, leaders from the White House to…

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New!  Search for Communications Agencies & Professionals On CommPRO

CommPRO Editorial Staff Searching for communications agencies and professionals just got easier with the launch of the new CommunicationsMatch™ agency search box on CommPRO. Type a keyword or the name of a firm or individual into the box to search 5,000 listings across 12 countries.  You’ll then see the top matching results.  Create a FREE…

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Tips on How to Effectively Market Your Franchise to Franchisees

Christopher Conner, President, Franchise Marketing Systems Once a business reaches a level of success, they often start to think of ways to expand on a national (and sometimes international) level. One of these ways, includes franchising, which allows aspiring entrepreneurs to invest in your business model and create a business of their own (inside of your…

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B2B Marketers: Stop Spending Your Money in These 5 Ways

Hilary Baril, Account Supervisor, Inprela Perhaps unsurprisingly, budget is the top concern for under-performing- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of Marketing Report. But we didn’t expect the same report to find that budget isn’t even in the top 10 concerns for high-performing teams. How can that be? Salesforce attributes this…

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Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

Eva Goellner, Assistant Account Executive, Maccabee When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands…

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2017 Corporate Communication Practices Survey Extended

CommPRO.biz Editorial Staff The 2017 Corporate Communication Practices Survey, conducted by The Conference Board and SNCR, and endorsed by the Institute for Public Relations (IPR), CommPRO.biz, and PR News, has been extended. Please remember to take part and help build an important database of benchmarking information for the corporate communications industry. The survey is open…

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How Have Press Releases Changed?

What’s up with press releases? So, I’ve recently been asked what seems to be a recurring question in my professional career: “Austin, are press releases dead?” The answer isn’t as clear cut as some might think. PR professionals, particularly from the B2B side of PR, have written about this topic extensively, but there is no consensus…

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PRIME Research UK Reigns at AMEC Awards

PRIME Research receives multiple accolades, including overall ‘Grand Prix’ CommPRO Editorial Staff PRIME Research collected five commendations at this year’s ‘Global Summit for Measurement’ including the event’s highest honor for research on behalf of SKODA, the European auto maker. Facilitated by AMEC, the International Association for Measurement and Evaluation of Communication, PRIME Research was recognized…

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Yes, You Should Be on LinkedIn

By Jill Kurtz, Owner, Kurtz Digital Strategy I get the question all the time: “Should I be on LinkedIn?” If you are a professional of any sort who works or is seeking a job, the answer is always yes. LinkedIn is all about business communication. The network (soon to be owned by Microsoft) is known…

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Three Psychological Concepts That Drive Ecommerce Sales

Simon Davis Psychology is one of the founding principles of marketing. Whether the decision to buy is an impulsive one or meticulously thought through, psychology plays an integral role in our determination of value. Most people are surprised to learn an alarming number of factors come into play when we are shopping and how they…

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Why PR Should Be Dominating the Era of Communications Influence (but Mostly Isn’t)

Tom Becktold, Founder, NewsDriver Risk and reward in our brave world of social media has never been greater. The immediacy of impact is striking, with smartphones creating instant influencers and audiences, crisis and opportunity, anywhere and everywhere. An overbooking confrontation caught on video sends United Airlines into a tailspin — impacting brand reputation and the bottom line. A…

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Tips for New Grads

Carlotta Zimmerman, Career Coach Carlota Zimmerman is a career coach, or as she is often called, “a success strategist” who has helped thousands of people navigate the world of employment to find that perfect job to start their careers off right.  She has several tips she suggests new graduates follow to find out about and…

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Judges and Advisory Board Announced for The SPOKEies™ Awards

Judges and Advisory Board Announced for The SPOKEies™ Awards NEW YORK – The founding judges and members of the advisory board for The SPOKEies™ have been announced. The awards are the first to honor the best spokespeople representing brands, non-profits and corporations and are open for nominations. The judges represent the best in corporate and…

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The Future of Communications Means Leaving the Past Behind

Robyn Hannah, Senior Director of Global Communications, Dynamic Signal There are many things about HR communication that we’ve accepted as “the way it is” for far too long. As practitioners of HR-oriented communications, and as employees ourselves, we should expect more. But giving up on how we’ve done things for decades isn’t always so easy.…

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