Search results for: email marketing

How to Write a Professional Press Release

  Vilan (vē-län) Trub, Marketing Content Lead, Business Wire This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. It’s important…

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Industry News

INDUSTRY NEWS Jan 21, 2020 | Corporate Insights, Industry News Trending at Davos: Ketchum’s Barri Rafferty Previews Key Topics at the World Economic Forum 2020 Jan 20, 2020 | Industry News, Public Relations 2020 Edelman Trust Barometer Reveals Growing Sense of Inequality Is Undermining Trust in Institutions Jan 15, 2020 | Industry News 90% of Businesses Say…

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Earned Media Analytics In The Digital Age

If You Can’t Measure It, You Can’t Manage It. — Peter Drucker Wendy Glavin, Founder and CEO, Wendy Glavin Agency “Beyond Impressions Bringing Earned Media Analytics in to The Digital Age” was the topic of the day at PRSA headquarters on September 12th, hosted by BurrellesLuce and PRSA. Agency executives say more than 50% of their revenue…

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The 7 Device Challenge: Why is Customer Journey Tracking So Difficult?

Neil O’Keefe, SVP of Content & Marketing, Data & Marketing Association (DMA) Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day. For marketers and businesses trying to reach customers, that means seven opportunities for a message to get…

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4 Tips to Keep Key Stakeholders Happy in the Event of a Cyberattack  

Susan Ganeshan, CMO, Clarabridge Cyberattacks are becoming more and more common, with advertising agency WPP, pharmaceutical company Merck & Co and Russian oil giant Rosneft, the most recent to fall victim to a global ransomware attack in June. It’s an increasingly common crisis, and brands need to be properly prepared. Cyberattacks impact a range of…

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