Search results for: business communicators

The Time for Public Relations is Now

By Mark Weiner, CEO, PRIME Research – North America One of the great myths in public relations is that PR, driven as it is by relationships and creativity, is impossible to measure in terms of sales and return on investment. To the contrary, public relations in today’s business environment is as much science as it is…

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The Importance of “The Perfect Match” for Comm Pros

By Vilan Trub, Business Wire From a chilled martini with olives to a hot dog with mustard, certain pairings work so well together that it would be difficult to imagine one without the other. These pairings are the result of a perfect match and Business Wire, the perfect match for anyone looking to reach targeted…

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What Does Measuring the ROI of a News Release Look Like in 2016?

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire Almost every day, clients ask our teams how to determine the return of investment when it comes to news distribution services.  Thanks to better monitoring and tracking services, tracking the true ROI of a news release has never been easier. Not every news release may be accountable…

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LinkedIn and Microsoft: A Marriage Made for the Enterprise?

By Chuck Hester, Managing Partner, Chuck Hester Enterprises; Chief Communications Officer,  Big Think Innovation As you have probably heard by now, it was announced on Monday that LinkedIn is being acquired by Microsoft for $26.2 billion in an all cash deal. Immediately my social networks – LinkedIn, Twitter, Facebook – began to light up with the news, and…

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Culture, Communications and Performance (Live Event: June 16, NYC)

With New York IABC and Instinctif Partners THU, JUN 16 AT 8:30 AM, NEW YORK, NY TICKETS: $40 – $60     Companies of every size and in every industry face challenges in creating, changing and cultivating culture.  Whether rooted deeply in corporate heritage, or sprouting anew from an upcoming merger, culture is a critical factor…

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#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

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The PR/Big Data Blog Series Part IV: Big Data Applications in PR

The Strategic Research Conference: Insights to Action, hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this fourth and final installment of a blog series on Big Data and its impact on public relations.  Register here.   By Mark Weiner, CEO, PRIME Research – North America Sarab…

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Gender Differences in Workplace Communication

Carol Kinsey Goman, Ph.D A few years ago, I conducted research in the United States, Europe and Canada to see how gender differences in communication were displayed in the workplace. The first thing I found was that both men and women identified the same sets of strengths and weaknesses in themselves and each other. Top…

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Public Relations – Beyond ROI

By Mark Weiner, CEO of PRIME Research-Americas Since the dawn of public relations, PR people have sought to compute the link between PR and return-on-investment, primarily in the form of a PR-to-sales connection.  Now, through new technologies and an advanced form of statistical analysis known as marketing mix modeling, companies in industries ranging from consumer…

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March 2016: 11 Key Social Media Updates for Today’s Communication Pros

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In 2015, a Pew Research study showed us just how important leading networks are in news discovery. With over 63% of Twitter and Facebook users using these platforms as a new discovery forum, it only makes sense that communication professionals keep up to date…

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Crisis Communication Examples

CRISIS COMMUNICATION CRISIS COMMUNICATION DEFINITION Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management…

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A Communicator’s Guide to Responding to a Data Breach

By Sandra Fathi, President & Founder, Affect Every day the news is riddled with headlines regarding the latest data breach and it seems that no organization is immune – from government entities to retail stores and from travel sites to security companies. It’s no longer a matter of ‘if’ but ‘when’ your organization will experience…

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Reports

FEATURED REPORTS Content Marketing Solutions that Drive Business Crisis Communication Primer for PR Pros Download the Data-Driven Influencer Strategy E-Guide REPORTS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive…

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