Search results for: advertising agency

Three Big Media Marketplace Changes You Should Keep An Eye On In 2016

By Jim Porçarelli, Chief Strategy Officer,  Active International As media companies and brands boost their efforts to adjust to digitally savvy consumers in 2016, our industry will undergo significant transformation. As a result, new advertising services and partnerships will emerge and we will see a shift to creativity as advertisers focus on delivering more innovative…

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GOP Candidates On Social Media: Trump Winning, Carson Doing Well

By Ronn Torossian, CEO, 5W PR The 2016 Election is fast approaching, and the GOP field is still duking it out. With the first primaries in Iowa fast approaching, a candidate’s appeal can be measured by the popularity of their social media platforms. While Donald Trump is out in front with his “Let’s Make America Great…

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(2015 Top Webinar) Innovative Leadership: A CEO Roundtable Discussion

Editor’ Note: In celebration of Women’s Equality Day, August 26th, 2015, we’re pleased to share the on-demand recording of this dynamic discussion, hosted by  Cathy Baron Tamraz, Chairwoman and CEO, Business Wire. Overview The world of strategic communications is evolving at an ever increasing speed.  In times of rapid innovation, it’s critical to have dynamic, purpose-driven…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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3 Tips for Securing Results in a Changing Media Landscape

By Amber Roberts, Senior Vice President, LANE Anyone who has worked in public relations for more than a few minutes knows that the media landscape – and with it the PR profession – has changed dramatically over the past few years. People are turning to new sources for news, and traditional media outlets are facing increasing competition for…

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Black Friday Branding Blunders

By David E. Johnson, CEO, Strategic Vision, LLC The Friday after Thanksgiving has been branded Black Friday in the public’s consciousness for years as an integral part of the traditional holiday season as the Macy’s Thanksgiving Day Parade, Santa Claus, and Thanksgiving.  For decades it has signaled the start of the holiday season for retailers with a…

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Linking Sony PlayStation 4 + Terrorists?…Time For A Brand Crisis Plan

By David E. Johnson, CEO, Strategic Vision, LLC The worst thing for any brand is to be associated in any shape or form with a tragedy.  Recall the harm to the corporate image that both American Airlines and United Airlines suffered because the terrorists hijacked their planes on September 11, 2001.  So imagine Sony right now as…

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Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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