Search results for: b2b

Forgetting to Further Our Education…When It Just May Count Most

By Christina Murphy, Program Manager, Rutgers Business School Executive Education With more than seven years of B2B marketing experience in the digital landscape, I joined the Rutgers Business School Executive Education (RBSEE) team just about a year ago with an excitement to meet and serve those who are taking the reins of their own careers to stay relevant…

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Marketing Transformation: A Real-Time Adventure (ON-DEMAND VIDEO)

Webinar Overview Join a CMO discussion with Deirdre Bigley from Bloomberg and Ken Wincko from PR Newswire.  Hear how they are leading and implementing change in a real-time world.   In today’s 24/7 media landscape, the game-changer all organizations face in their message development is how to effectively deliver real-time content across a growing proliferation of…

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CMO Essentials To Optimize Your Marketing Strategy

By Ken Wincko, SVP Marketing, PR Newswire Marketing executives and their teams are being held to higher expectations than ever before. More content is competing for attention, buyer behaviors have shifted, and economic dynamics have placed more pressure on demonstrating ROI. Accurately tying business value back to content is a constant struggle. In fact, according…

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If You Can’t Beat ‘Em, Get Paid

Do you know how much you’re worth? Consumers are fed up with how their data is being used to target them with advertising. Short of opting out by adopting ad-blocking technology, what can they do? People.io describes itself as is a startup that wagers that their attitude might be, if you can’t beat ’em –…

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Gary Vaynerchuk on Marketing in the Year 2016

If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it. Unfortunately, it seems like most everyone is still marketing like it’s…

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The Big Game: A Tale of Underwhelming QBs and Ad Spots

By Shalee Hanson, Marketing  & Business Development Coordinator, PadillaCRT                 Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either team, you were likely there to watch what we…

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Content Promotion: The Key to Unlocking User-Generated Success

The human condition makes us storytellers, driven to share our perspective and expertise with others. Just take a look at your favorite social media network where friends and strangers alike freely trade opinions. You can also see it in the surging popularity of user-generated content (UGC). According to Content Marketing Institute’s 2015 Content Marketing Report, 70% of B2C…

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Making Marketing Automation Work

Sarah Shelnut-Rossborough, Director of Strategy, ANNUITAS Every successful demand generation strategy integrates marketing automation at some point in the buyer’s process. And while implementing marketing automation is rarely the first step—nor should it be—it is an integral one that should receive a lot of time, attention and strategic planning. The use of marketing automation has been difficult…

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Marketing Automation isn’t Dead – It’s Evolving

By Paige O’Neill, CMO, SDL In recent years, marketing automation has started to gain a negative reputation. Consumers are fed up with being spammed; and as a result, they are deleting, unsubscribing and disengaging. However, just because marketing automation includes “automation” in its name, it doesn’t mean that every communication powered by marketing automation technology…

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10 Habits Every Content Marketer Needs to Break in 2016

In both our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement. Of course, that also means it’s time for the inescapable tradition of making New Year’s resolutions. It’s time to promise to exercise more, put down our phones more, and focus more on our families. Although I know that…

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Digital PR Challenges in 2016

As we begin 2016, brands are making plans for how they’ll spend their budget.  The Content Marketing Institute and Marketing Profs released two reports that show the state of mind of BtoC and Bto B marketers and what keeps them up at night. It’s clear that knowing what content to create, what your audience will respond…

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Executive Briefing 12.7.15 – Social Media Marketing Trends; Thrive in Business During December Stress; Skills Every Successful CMO Possesses

In today’s Executive Briefing John Delaney, Morrison & Foerster LLP shows us how Social Media Marketing Trends Reveal Uncertainty for B2B and B2C Marketers (INFOGRAPHIC).  We also hear from Leslie Grossman, Chair, Vistage International, & Author, LINK OUT: How to Turn Your Network into a Chain of Lasting Connections who gives advice on being Stressed? 5 Tips to Thrive in Business During December Stress. As…

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Content Marketing: The Secret to a Well-Rounded Marketing Strategy

By Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing It’s no secret that content marketing is essential for a well-rounded marketing strategy — according to a recent report by the Content Marketing Institute (CMI), 88 percent of organizations leverage content marketing, but a mere eight percent evaluate themselves as “sophisticated” in their…

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The Dating Game of Blogger Relations – Which Suitor Are You?

Connecting with a blogger is a lot like The Dating Game show. You have your blogger who is looking for love, ready to build the perfect, mutually beneficial relationship with a brand. In this case, they’re sitting behind a computer screen, instead of the original game show’s actual screen, asking questions of potential “suitors.” Like the dating…

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Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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How To Maximize Industry Conference Opportunities

By Austin Gaule, PR Measurement Director at Universal Information Services Attending industry conferences and professional development events can be an expensive endeavor. No slight to the folks who work hard to setup professional development events, but they aren’t cheap! It doesn’t help that budgeting for professional development in the PR field is hard to come…

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CommPRO Wants Your Content!

CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…

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