Search results for: transparency

The Open Manifesto: A Call To Arms For Open Business

A Call To Arms For Open Business This is our manifesto for open business. Being open is transforming business outcomes and changing businesses for good. In the spirit of transparency, co-creation and collaboration, we are sharing it with you. It is yours to use, adapt and build upon, and share. We, ________________, believe in being…

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The Big Promise of Marketing Automation

By Carol O’Kelley, CEO, Salesfusion Marketing automation was originally designed to help companies drive growth. It was supposed to deliver this important benefit through workflow integration, deep data insights, automation of previously manual tasks, and alignment of sales and marketing teams. The Unfulfilled Promise The first wave of marketing automation platforms (MAPs) have not consistently delivered on…

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JCOPE Seeks to Regulate Ethics for Lobbyists and Political Consultants

By Ronn Torossian, CEO, 5WPR The Joint Commission on Public Ethics (JCOPE) in New York is currently working to redefine what it means to lobby. This new advisory opinion could classify Public Relations professionals working in the political arena as lobbyists. What the Bill Covers. The bill requires anyone paid to help sway public policy for…

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Chipotle Mexican Grill – A Strategic Communications Survival Strategy

Editor’s Note:  This is second part of David Johnson’s analysis of the Chipotle Mexican Grill crisis.  Click here to read part one, “Chipotle Mexican Grill – Navigating a Crisis.” By David E. Johnson, CEO, Strategic Vision PR Group Chipotle Mexican Grill is struggling to survive.  The company has been hit with crisis after crisis.  Last fall, Chipotle closed…

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How Media & Public Relations Researchers Can Confront Fake News

By Kyle Wackrow, PRIME Research Media chatter about fake news is nearly inescapable. The topic has dominated international news cycles following the American presidential election and continues to pop up in unexpected ways (see the Pizzagate incident). This recent impact of fake news has called the role and influence of mainstream media outlets further into question and…

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Crisis Management: You’re Doing it Wrong, Mayor Emanuel

By Ronn Torossian, President and CEO, 5WPR When it comes to crisis management and cleaning up a bad rep, few should possess greater experience than politicians. Yet, public servants can neglect good PR practices and take the easy route. This creates big scandals from when recovery becomes almost impossible inevitably leading to calls for resignation.…

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A Communicator’s Guide to Responding to a Data Breach

By Sandra Fathi, President & Founder, Affect Every day the news is riddled with headlines regarding the latest data breach and it seems that no organization is immune – from government entities to retail stores and from travel sites to security companies. It’s no longer a matter of ‘if’ but ‘when’ your organization will experience…

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From Big Idea to Marketing Results

How CMOs Can Drive Efficiency in the Marketing Supply Chain By Leigh Segall, CMO, InnerWorkings The marketing supply chain is often an incredibly chaotic process with multiple activities taking place simultaneously as teams struggle to bring big marketing concepts to life. As a result of team size and company silos, marketers in Fortune 500 companies are especially…

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Charlie Sheen’s Accidental Legal Marketing Campaign

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” Charlie Sheen’s recent admission of HIV Positive status, accompanied by his wish to be a role model for bearing his sins, will make a huge impact on one community: our nation of lawyers. Sheen’s sudden transparency as a risk…

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Parsons The New School for Design

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