Search results for: content marketing

James Bond Franchise Fails to Light New Fires with Old Matches

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” Two major products from the James Bond franchise machine completely emptied the war chest of plots, characters, villains, backstories, gadgets, cars, drinks, clothes, and overall Bond tropes, to deliver a two fisted critical dud this year. The much ballyhooed…

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Three Ways to Maximize PR at CES 2016

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at  CES.  And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…

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Quartz: The Power Of Good Journalism To Move Society Forward

The Mr. Magazine™ Interview With Jay Lauf, Publisher and President, Quartz   “It’s not self-help; we’re not a trade vehicle, something that’s designed to help you with the day-to-day running of the business necessarily. But what you have is a lot of people who believe in the power of good journalism to move society forward, to…

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Employee Engagement in the Mobile Age (On-Demand Webinar & Presentation)

Webinar Overview Companies are losing hundreds of billions of dollars every year due to a lack of employee engagement. With Millennials expected to comprise 75% of the workforce by 2025, they are demanding that their employers provide them with the tools they need to be productive and engaged. However, a recent study conducted by theEMPLOYEEapp…

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Executive Briefing 11.30.15 – What Marketers Should be Thankful For; Generational Characteristics Drive Retail Sales; Starting Your Holiday PR Program

In today’s Executive Briefing we see What Marketers Should be Most Thankful For with Joanna O’Connell, CMO, MediaMath.  Also included ,we learn When and How to Start Your Holiday PR Program from Natasha Artavia, Business Wire San Francisco. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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Creating Stand-Out Digital Advertising in a Crowded Online Field

How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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’Tis the Season… When and How to Start Your Holiday PR Program

By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…

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Creating a Joyful Planet

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, whose consultancy is focused on helping people live their life’s purpose and, in doing so, unleashing all the success, fulfilment and joy available to them, interviews people who are actively living their purpose and contributing to a more joyful planet.  This interview spotlights Cathe…

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The Dating Game of Blogger Relations – Which Suitor Are You?

Connecting with a blogger is a lot like The Dating Game show. You have your blogger who is looking for love, ready to build the perfect, mutually beneficial relationship with a brand. In this case, they’re sitting behind a computer screen, instead of the original game show’s actual screen, asking questions of potential “suitors.” Like the dating…

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Expand Your Reach By Leveraging Influencers

Ninety-two percent of consumers trust recommendations, whether from peers or strangers, over branded content. And these days, more and more people turn to their social media networks to get quick buying advice during their decision-making process. Fifty-two percent of your peers have already implemented an influencer program to help expand reach on these platforms and see an average…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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Ben Carson’s Resume Reinvention is SOP on Social Networks (Op-Ed)

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” We’ve all had a friend who’s fudged a bit on their resume, nudged a one-course-shy of completion college transcript into a degree, or repositioned a stint delivering papers as ‘grassroots data collection for a media company.’ So is it…

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Executive Briefing 11.10.15 – Progressing toward Diversity in PR; Most Influential CMOs Study 2015; Are Great Ratings Key to Running The Country?

In today’s Executive Briefing we take a look at Progressing toward Diversity Goals in the Public Relations Industry with Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Co-principal Investigator and Co-author of www.prdiversitystudy.com; Member, Measurement Commission, Institute for Public Relations.  Also included is a presentation that focuses on The World’s 50 Most Influential CMOs Study 2015. As we celebrate the fifth…

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Are Great Ratings Key to Running The Country? You Bet They Are!

By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…

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Executive Briefing 11.9.15 – Donald Trumps His Own Brand; eCommerce Marketers Prepare for the Holidays; Conducting PR Research

In today’s Executive Briefing we take a look at how Donald Trumps His Own Brand from Susan Tellem, Partner, Tellem Grody PR, Inc.  Also included are Five Ways eCommerce Marketers Can Prepare for the Holiday Shopping Season from Erika Jolly Brookes, Chief Marketing Officer, Springbot. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal…

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