Search results for: brand

Connecting the Pieces of Multichannel Content Marketing

Paid, Earned, Search and Social. Every marketing and PR team knows that if you want visibility, you have to promote your owned media through some mix of these four channels. However, are you missing a major opportunity by not connecting these programs together or connecting only one or two of them? Synchronizing the promotion of your content across all channels can lift…

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Re-envisioning Content Strategies to Build a Customer Following Organically

By Joakim Holmquist, Director of Digital Marketing, Episerver Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with…

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Starbucks Red Cup Controversy? A Publicity Score!

By David E. Johnson, CEO, Strategic Vision, LLC Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup.  The cup is plain red with the Starbucks logo emblazoned on it.  The company kept it simple with the traditional colors of the season in an…

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The CIA Technique for Good Storytelling

Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…

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The Future of Public Relations Is Now (INFOGRAPHIC)

  The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…

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Tom Cruise: ‘Silence’ is the Best Media Strategy

By David E. Johnson, CEO, Strategic Vision, LLC Calvin Coolidge once famously said that nothing improved upon silence.  Many in today’s world of social media and the 24/7 news cycle would disagree with that assessment.  They would claim that you will lose a news cycle and lose in the court of public opinion if you don’t respond…

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10 Ways to Monitor Twitter Beyond @Mentions

Twitter data is expansive and incredibly valuable. It is used by medical researchers to track the spread of diseases, by the U.S. Geological Survey to track earthquakes, by the financial industry to monitor market moving trends, and by journalists to access eyewitness reports during breaking stories. In short, Twitter data has become essential to gathering intelligence…

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Mr. Magazine’s™ 30 Hottest Consumer Magazine Launches Of 2015

New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over the last 12 months. And if you don’t agree, maybe the actual numbers will convince you. Between October 2014 and the end of September 2015 there was a total of 830 new magazine launches –…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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Top 5 Inhibitors to Customer Experience Success and How to Remove Them

By Juned Ahmed, Founder, IndianAppDevelopers Grabbing customer attention is the first and most important aspect of your business. Thereafter comes retaining taking their interest further to convert it into business and then you need to retain your customers and make them replicate into more business volume. That is the clear path of business. By simply knowing your…

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B2B Case Study: Driving Awareness and Sales with News Releases

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire One of the most overused, erroneous claims made in public relations today is “the press release is dead.”  We know it is not true, you know it is not true, and reporters know it is not true.  The press release is not only alive…

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Corporate Communications

CORPORATE COMMUNICATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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Reports

FEATURED REPORTS REPORTS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent…

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Corporate Insights

CORPORATE INSIGHTS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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Public Relations

PUBLIC RELATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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