Search results for: millennials

Parlez-Vous Emoji?

Generation Z is about to change your business forever. Learn how. You might be someone who sprinkles a Tears of Joy or pizza emoji throughout your texts. But if you could, would you “speak” in Emoji all the time? If you want to, the SpeakEmoji app is here for you, translating anything you speak into…

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Creating a Joyful Planet With Deirdre Breakenridge

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Deirdre Breakenridge, CEO of Pure Performance Communications and podcast host of “Women Worldwide.” PT:  Deirdre, what I love and admire about you is how you’re following…

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Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

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Creating a Joyful Planet – How Andy Hopson is Helping

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights  Andy Hopson, Executive Director, The Agency at the University of Florida. PT:  Andy, what I love and admire about you is how you’re following your passion…

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The Gen Z Fashion Revolution On VFiles

Generation Z is about to change your business forever. Learn how. We are witnessing the toppling of the fashion hierarchy – and it’s Gen Z and Millennials on social media who are leading the overthrow. One of the first Gen Z fashion disrupters was Tavi Gevinson, now a fashion world veteran at the ripe age…

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Marketing Automation isn’t Dead – It’s Evolving

By Paige O’Neill, CMO, SDL In recent years, marketing automation has started to gain a negative reputation. Consumers are fed up with being spammed; and as a result, they are deleting, unsubscribing and disengaging. However, just because marketing automation includes “automation” in its name, it doesn’t mean that every communication powered by marketing automation technology…

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Chipotle Mexican Grill – Navigating a Crisis

By David E. Johnson, CEO, Strategic Vision PR Group Today’s consumers are savvier than ever before when they select a brand.  Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values.  No brand in the fast food industry has represented this more than…

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Re-imagine the Way Employees Work and Hire Differently

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  With the digital revolution reshaping how we work and live our lives, businesses need to redesign their hiring strategies to keep-up with globalization, foreign competition, new technologies and development. We are headed towards five different generations of employees working together by 2020. Instead of narrowing the talent pool by focusing…

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2016: Workplace Trends To Watch

Workplace trends are always an interesting phenomena.  Will they come true?  Will they really change things?  Our economies are changing and we are a much more culturally diverse world with global interests.  How will these facts come into play?  GoodHire has developed a list of 11 legal, tech and cultural trends that will shake up 2016. …

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5 Strategies Guaranteed to Make 2016 the Best Year Ever

By Leslie Grossman, Chair, Vistage International How was 2015 for you?  Great year?  Could have been better?  No matter whether you want more or less of what you got last year, here are 5 strategies that can lead to great results if you practice them relentlessly.   No need for New Year’s Resolutions, when you move into action on…

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Employee Engagement in the Mobile Age (On-Demand Webinar & Presentation)

Webinar Overview Companies are losing hundreds of billions of dollars every year due to a lack of employee engagement. With Millennials expected to comprise 75% of the workforce by 2025, they are demanding that their employers provide them with the tools they need to be productive and engaged. However, a recent study conducted by theEMPLOYEEapp…

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Are You Consumer Fluent? Here’s Why You Should Be…

By Will Pirkey,  iModerate  Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track and rest on the perceived power of their message. Quite the opposite – it’s consumers who own the brand story. Their experiences with, and perceptions of, brands are shared with ease,…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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