Search results for: employee engagement

Rating Best Business Intelligence Software

A Commpro News Update Today, CrowdReviews.com, after compiling customer reviews and experiences, released their list of the best business intelligence software.  These rankings are determined on a real time basis, using a transparent algorithm, highlighting the software most consistently featured near the top of the rankings at the time of publication. Customers are encouraged to share experiences and…

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CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

One of the few steadfast companies that committed fully to research by making insights more actionable, and became more strategic, efficient, and successful is MasterCard. In 2011, MasterCard’s executive leadership challenged the organization to transform the B2B financial services giant into a more consumer-focused technology company. To do so, MasterCard created the Conversation Suite –…

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Digital PR Opportunities for Brands

As the lines between traditional PR and digital PR blur there are many new avenues for brands to reach and engage with their stakeholders. Many of these opportunities require new digital skills that were previously not part of the PR training regimen. Branded (Owned) Content: This is your website, newsroom, blog, social profiles, document-sharing sites,…

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Master Your Media Interview in Four Easy Steps

By Dian Griesel, President of Dian Griesel International Talk shows and news shows alike heavily rely on celebrity interviews to boost their viewership and ratings. Of course, this is not a one-way street—celebrities can benefit from these TV appearances as well, since they usually have a new movie or TV show to promote. Ultimately, though,…

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Keeping Teams Engaged During Summertime

By Shawn Dickerson, Director of Solutions Marketing, Workfront It’s summertime, and the living’s easy – and that’s typical for many companies during the summer months. Lighter workloads and more frequent vacations can make the usual fast-paced office environment feel uncomfortably slow. However, those phases in a team’s bandwidth should be seized as valuable opportunities to refine…

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Empowering Data-Driven PR Leaders of Tomorrow (Free Webinar On-Demand)

Webinar Overview This panel of industry influencers will discuss the traits of the successful PR leader of tomorrow.  Being a public relations professional in today’s rapidly moving, digitally driven landscape certainly has its challenges, but also tremendous opportunities to set yourself apart from others—yet only if you are brave enough to make the jump.  Our panel…

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How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

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Examining Six Common Barriers to Crisis Plan Implementation

Reputational crises have become far more prevalent (and public) as a result of today’s digital media landscape. The 24/7 news cycle, coupled with the proliferation of social media, has created an unrelenting thirst for news and a “race to report first” culture. This puts additional pressure on companies in crisis as both media and the…

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Are You Ready for Your Brand’s Next Crisis?

Accidents and mistakes are part of being human. You cannot get through life without tripping and skimming your knee at least once, and you will disappoint someone at some point by forgetting something. Equally, a business cannot exist that does not face crises now and then. Mistakes, misunderstandings, accidents, product failures, and employee misconduct are…

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Security, Preparedness, and Exposure – The Panama Papers Paradigm

By Samantha Kruse, Account Supervisor, LEVICK The fallout from the leak of 11.5 million documents held by Panamanian law firm Mossack Fonseca, first revealed by the International Consortium of Investigative Journalists, has yet to reach its peak. Though comparatively fewer Americans than internationally-recognized names have been exposed so far, the number of American institutions implicated…

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Is Your Public Relations Invisible?

By Dian Griesel, President of Dian Griesel International Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers.…

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Expanding Public Relations Research into Predictive Analytics

The pace of public relations is moving at an ever increasing speed, and Universal Information Services continues to focus our development on tools that better empower the PR professional. Since last year we’ve been compiling research data related to how historical patterns in PR outcomes can indicate future results. This effort isn’t to say what…

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Marketers: What is Your Yellow Canary?

By Jeff Mard, Vice President, HMG Company Did you know that when coal miners went to work, they were never alone? The miners would bring a yellow canary with them, for companionship (well kinda).  If the canary died, they would get the hell out of dodge as the silent killer – carbon monoxide – was sure…

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How Delta Air Lines Created 80,000 Brand Advocates (Content Case Study)

Word-of-mouth marketing is a powerful tool for any brand. Just think: How many times have you asked someone for their opinion on a certain product, whether they tried that new restaurant, or how they felt about their new car? The list goes on and on. Because no one wants to be left unsatisfied after spending their hard earned…

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The Four Circumstances Driving Disney’s Organizational Culture

 By Doug Lipp “Develop your sense of humor and eventually it will develop you.”    Walt Disney The Disney University—a name that carries clout and evokes images of excellence. Mention this highly-regarded institution to any business leader and the question that often follows is: “How do they develop the world’s most engaged, loyal and customer-centric…

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Before Rebranding: Five Questions to Gauge Your Brand Health

By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand resonance. In the twenty-eight year history of our agency, we have directed and handled rebranding efforts for dozens of clients, all of whom came to…

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Celebrating 50 Years of Southern Living Magazine

The Mr. Magazine™Interview With Sid Evans, Editor-In-Chief & Ron King, Publisher, Southern Living “No, I don’t see that day in my lifetime. I think that the bond that we have with our audience is really extraordinary. It’s remarkably strong. And don’t get me wrong; we have a very diverse business and we’re being very aggressive about…

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