Search results for: social media

#DigitalPR Twitter Chat with Victoria Lim

Join the #DigitalPR Twitter chat about visual content this Friday with special guest Victoria Lim.  Lim is a visual content expert and the Managing Editor for Public Relations & Editorial Content for Walt Disney World. The chat takes place on Twitter on Friday March 11 at 10 am Pacific and 1 pm Eastern. To participate…

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Madonna Badger Continues #WomenNotObjects Campaign New Video And Initiative Titled #IStandUp Launches WomenNotObjects.com

Badger & Winters, an advertising, branding & design agency specializing in communicating to women, announced today the launch of WomenNotObjects.com as well as a new call-to-action video titled “#IStandUp”. As a follow-up to their initial “We Are #WomenNotObjects” video, Badger &Winters created #IStandUp to bring to light the well-documented harms of objectification. #IStandUp is a…

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Keep it Real: How to Build an Authentic Brand

Bringing a product to market takes a lot of work. However, when customers are exploring different options for purchase, it’s not necessarily the product description or specifications you toiled over that will make or break their decision. In narrowing down which company they’re going to hand their money to, your audience goes through an authentication process.…

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Gary Vaynerchuk Says Content is King, But Context is God

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating  helpful…

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How Delta Air Lines Created 80,000 Brand Advocates (Content Case Study)

Word-of-mouth marketing is a powerful tool for any brand. Just think: How many times have you asked someone for their opinion on a certain product, whether they tried that new restaurant, or how they felt about their new car? The list goes on and on. Because no one wants to be left unsatisfied after spending their hard earned…

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3 Ways Digital Asset Management Can be Considered an All-Star Employee

By Al Falaschi, Customer Marketing Manager, Widen Enterprises If someone said they could find you a “super-employee” for less than minimum wage, you’d probably be skeptical. Things that are “too good to be true” tend to be just that, but this “super employee” really does exist. Who is it, you may ask? It’s a digital…

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Turning Old School PR Tactics into Engaging Digital Marketing Tools

By Tim Bahr, CEO NextWorks Back in the day, TV news was king, and public relations professionals relied heavily on Satellite Media Tours (SMTs) and TV Public Service Announcements (PSAs). Those tactics did a great job of delivering brand stories and messages to millions of local and national TV news viewers. They also added the…

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Executive Briefing 2.18.16 – Working With Dad Bloggers; Brands Should Be Using Influencer Marketing; How Journalists Consume Content

In today’s Executive Briefing, Hunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers with Justin Aclin, Senior Account Supervisor, Hunter Public Relations. Also included we take a look at Three Reasons Brands Should Be Using Influencer Marketing from Lyle Stevens, Co-founder and CEO, Mavrck.   As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…

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Your Place Or Mine?

Our concept of money is evolving, creating immediate opportunities for brands to connect with consumers in new ways. Learn more. Seats2meet is a service based in Amsterdam that does more than match users with paid workspaces; it also matches people to others with skills or knowledge they might need. In the latter case, the workspace…

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Pre-Game Campaigns Can Help Score Touchdowns for Marketers

You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter. Mike Bako, D S…

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UnMoney: The Value of Everything

Do you know how much you’re worth? Imagine a future where you don’t have to think about money. Got it? Well you’re probably thinking about it the wrong way, because today, right now, money isn’t actually real. That bill you can hold in your hand is simply a representation of a transaction about to take…

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Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

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How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

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Account Executive Young & Rubicam Group

  Young & Rubicam Group New York, NY The Account Executive directs and facilitates the day-to-day Agency efforts in developing Integrated Marketing Communications on behalf of the Client’s brands through communication of direction and information within the Agency Team. Manages client projects and takes an active role in all disciplines (marketing, creative, media, digital, research,…

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Twitter Adds New Features in 2016

In 2015, Twitter’s growth stagnated. This may not come as a surprise considering 77 percent of Internet users are not on the platform. But those numbers aren’t stopping the platform from adding eight new features to its offerings in 2016. Check out what’s coming soon and how the changes will impact how marketers and communication professionals can use the…

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Public Relations Trends For 2016 – Are You Ready for What #PRisNow?

Change is inevitable. For the sake of progress, change is absolutely essential. If you’ve worked in public relations longer than a couple of years you’ve likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is…

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Business Success in ’16: Will The Force Be With You?

By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…

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