Search results for: social media
Pre-Game Campaigns Can Help Score Touchdowns for Marketers
You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter. Mike Bako, D S…
Read MoreUnMoney: The Value of Everything
Do you know how much you’re worth? Imagine a future where you don’t have to think about money. Got it? Well you’re probably thinking about it the wrong way, because today, right now, money isn’t actually real. That bill you can hold in your hand is simply a representation of a transaction about to take…
Read MoreMarketing Lessons From Sunday’s Big Game
By Dan Farkas, Instructor of Strategic Communication, Ohio University While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…
Read MoreHow to Work with Experts to Give Context to Risky Content Topics
Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…
Read MoreAARP The Magazine: America’s Largest Consumer Magazine – Fighting The Good Fight To Disrupt The Idea Of Aging In America
The Mr. Magazine™ Interview With Bob Love, Editor-In-Chief of AARP The Magazine “In my business, I’ve been around a long time, 20 years at Rolling Stone, and then the next 15 at a variety of publications. All I know is that the alarmists are almost never correct. Print is far from dead and it’s a great…
Read MoreAccount Executive Young & Rubicam Group
Young & Rubicam Group New York, NY The Account Executive directs and facilitates the day-to-day Agency efforts in developing Integrated Marketing Communications on behalf of the Client’s brands through communication of direction and information within the Agency Team. Manages client projects and takes an active role in all disciplines (marketing, creative, media, digital, research,…
Read MoreTwitter Adds New Features in 2016
In 2015, Twitter’s growth stagnated. This may not come as a surprise considering 77 percent of Internet users are not on the platform. But those numbers aren’t stopping the platform from adding eight new features to its offerings in 2016. Check out what’s coming soon and how the changes will impact how marketers and communication professionals can use the…
Read MorePublic Relations Trends For 2016 – Are You Ready for What #PRisNow?
Change is inevitable. For the sake of progress, change is absolutely essential. If you’ve worked in public relations longer than a couple of years you’ve likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is…
Read MoreBusiness Success in ’16: Will The Force Be With You?
By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…
Read MoreGary Vaynerchuk on 4 Common Company Problems and Solutions That Demand Attention
As we go into this New Year, I wanted to round up four problems you may face as a company leader in 2016 and offer my solutions to those problems. Whether you’re a small start up or a Fortune 500, these four pieces of advice have always helped me in growing and maintaining my businesses.…
Read MoreCrisis in the NFL (Commentaries & Recap-UPDATED)
By Nicole Giovia, Contributing Editor, CommPRO.biz Throughout the past year, it seems that every week there is a new crisis occurring in the National Football League. Spousal abuse, child abuse, illegal fire works causing the loss of digits; with problem after problem, the NFL is facing a real PR nightmare. All the while, Changes have been made…
Read More2016 Predictions from An Early Adoptive Comms Pro
Editor’s Note: CommPRO is reaching out to our community, asking the c-suite for 2016 predictions. We welcome your commentary. Please email editor@commpro.biz By Andy Abramson, CEO/Founder, Comunicano, Inc. As the year comes to an end, and as our minds wander and look ahead to 2016, one cannot reflect on what’s happened in 2015 to envision…
Read MoreExecutive Briefing 12.17.15 – A Tumultuous Holiday Season For Retailers; The Year of News Visibility; 10 Years of CES
In today’s Executive Briefing we take a look at Black November, and Other Notes on a Tumultuous Holiday Season For Retailers from Martin Brochstein, Senior Vice President, SVP Industry Relations and Information. Also included is a Podcast from Serena Ehrlich, Director of Social and Evolving Media, Business Wire about how 2016 is the Year of News Visibility. Are You Ready? As we celebrate the…
Read MoreAMEC Names Richard Bagnall, CEO of PRIME Research UK, to Lifetime Fellowship
In London Thursday, AMEC, the International Association for Measurement and Evaluation of Communication, announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world. Since 1996, Richard has dedicated his career to helping clients…
Read MoreGetting Found on the Web – Why You Need Link Optimization
By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…
Read MoreTrending This Week 12.4.15 – Bond Franchise Fails to Light New Fires; Maximize PR at CES 2016; Worst Marketing Fails of 2015
In today’s Executive Briefing Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Communications Group shows us how the James Bond Franchise Fails to Light New Fires with Old Matches. Also included is advice from Serena Ehrlich, Director of Social and Evolving Media, Business Wire focusing on Three Ways to Maximize PR at CES 2016. As we celebrate the fifth anniversary of CommPRO, I’d like…
Read MoreThree Ways to Maximize PR at CES 2016
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at CES. And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…
Read MoreCreating Stand-Out Digital Advertising in a Crowded Online Field
How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…
Read More’Tis the Season… When and How to Start Your Holiday PR Program
By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…
Read MoreThe CIA Technique for Good Storytelling
Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…
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