Search results for: social media

Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

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How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

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Account Executive Young & Rubicam Group

  Young & Rubicam Group New York, NY The Account Executive directs and facilitates the day-to-day Agency efforts in developing Integrated Marketing Communications on behalf of the Client’s brands through communication of direction and information within the Agency Team. Manages client projects and takes an active role in all disciplines (marketing, creative, media, digital, research,…

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Twitter Adds New Features in 2016

In 2015, Twitter’s growth stagnated. This may not come as a surprise considering 77 percent of Internet users are not on the platform. But those numbers aren’t stopping the platform from adding eight new features to its offerings in 2016. Check out what’s coming soon and how the changes will impact how marketers and communication professionals can use the…

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Public Relations Trends For 2016 – Are You Ready for What #PRisNow?

Change is inevitable. For the sake of progress, change is absolutely essential. If you’ve worked in public relations longer than a couple of years you’ve likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is…

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Business Success in ’16: Will The Force Be With You?

By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…

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Crisis in the NFL (Commentaries & Recap-UPDATED)

By Nicole Giovia, Contributing Editor, CommPRO.biz Throughout the past year, it seems that every week there is a new crisis occurring in the National Football League.  Spousal abuse, child abuse, illegal fire works causing the loss of digits; with problem after problem, the NFL is facing a real PR nightmare.  All the while, Changes have been made…

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2016 Predictions from An Early Adoptive Comms Pro

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By Andy Abramson, CEO/Founder, Comunicano, Inc. As the year comes to an end, and as our minds wander and look ahead to 2016, one cannot reflect on what’s happened in 2015 to envision…

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Executive Briefing 12.17.15 – A Tumultuous Holiday Season For Retailers; The Year of News Visibility; 10 Years of CES

In today’s Executive Briefing we take a look at Black November, and Other Notes on a Tumultuous Holiday Season For Retailers from Martin Brochstein, Senior Vice President, SVP Industry Relations and Information.  Also included is a Podcast from Serena Ehrlich, Director of Social and Evolving Media, Business Wire about how 2016 is the Year of News Visibility. Are You Ready? As we celebrate the…

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AMEC Names Richard Bagnall, CEO of PRIME Research UK, to Lifetime Fellowship

In London Thursday, AMEC, the International Association for Measurement and Evaluation of Communication, announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world. Since 1996, Richard has dedicated his career to helping clients…

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Getting Found on the Web – Why You Need Link Optimization

By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…

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Trending This Week 12.4.15 – Bond Franchise Fails to Light New Fires; Maximize PR at CES 2016; Worst Marketing Fails of 2015

In today’s Executive Briefing Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Communications Group shows us how the James Bond Franchise Fails to Light New Fires with Old Matches.  Also included is advice from Serena Ehrlich, Director of Social and Evolving Media, Business Wire focusing on Three Ways to Maximize PR at CES 2016. As we celebrate the fifth anniversary of CommPRO, I’d like…

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Three Ways to Maximize PR at CES 2016

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at  CES.  And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…

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Creating Stand-Out Digital Advertising in a Crowded Online Field

How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…

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’Tis the Season… When and How to Start Your Holiday PR Program

By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…

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The CIA Technique for Good Storytelling

Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…

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Progressing toward Diversity Goals in the Public Relations Industry

By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Co-principal Investigator and Co-author of www.prdiversitystudy.com; Member, Measurement Commission, Institute for Public Relations The year 2015 may turn out to be viewed as a watershed in the public relations industry for taking stock of its shortcomings of achieving a diverse, multicultural workforce. Over the past few months, a number…

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The Future of Public Relations Is Now (INFOGRAPHIC)

  The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…

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