Search results for: for consideration
To B2C, or Not to B2C – The 5 B2C Strategies B2Bs Should Steer Clear of in 2016
By Jamie Kightley, Head of iBAengage, IBA International So will marketing managers take the ‘new year, new me’ approach to B2B social media strategies in 2016? , Let’s look at the five top social media trends in 2016 and why B2B marketers should steer clear from using them. There’s no doubt that social media is a powerful tool…
Read MoreEleven Questions You Must Ask Before Conducting Public Relations Research
By Mark Weiner, CEO, PRIME Research – North America What are your organization’s objectives? The need to relate an organization’s activities and investments to its overall goals and objectives is not confined to public relations, but not doing so is a surefire path to failure. Who cares, for example, if the PR department generates awareness for…
Read MoreWriting Stories for the Media: Tips & Tactics
By Alex Bloom, Director, O’Neill and Associates The ground shift in the print media industry – the precipitous decline in advertising dollars, the change to a readership accustomed to free content, the replacement of finite pages of copy by the infinite space of the worldwide web – has forced news publications to adopt the mantra…
Read MoreWhere the Heck is Steve? Telecommuting Etiquette
Editor’s Note: This is the first in a series about workplace etiquette. Click here to read the second post, “Who Just Joined? Conference Call Etiquette“ By Sean O’Brien, Executive Vice President, Strategy and Communications, PGi Telecommuting, flexible work and remote work are on the rise, and there’s no sign that the train is slowing down. In…
Read MorePR Industry Influencers Richard Edelman, Peter Finn & Ed Moed Ask..So Why Should I Hire You? (Live Event: NYC)
December 8, 2015 5:30 PM – 8:00 PM Anchin, Block & Anchin 75 Broadway (Btw 37th & 38th), 23 Floor New York, NY 10018 https://www.anchin.com EVENT OVERVIEW Join the leaders of three of the most powerful and successful public relations agencies when they come together on December 8th to ask the question, “So Why Should I Hire…
Read MoreUsing Conference Calls To Examine Potential Company Leaders
By Simon Davis Effective leadership is defined as the ability to successfully integrate the individual talents of various individuals into a cohesive and cooperative whole that can effectively work together towards a perceived goal. Based on this definition, the characteristics of an effective leader consist of being able to create cooperation and cohesiveness within a…
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