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(2015 Top Report) State of the Media 2015 (DOWNLOAD)

Media companies are embracing native advertising, mobile compatibility and online video. But what does that mean for your organization? Cision’s free State of the Media 2015 Report will help you understand the biggest changes, technologies and initiatives impacting the journalists, bloggers and influencers who tell our stories. Whether you’re a media industry professional who wants…

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Before Rebranding: Five Questions to Gauge Your Brand Health

By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand resonance. In the twenty-eight year history of our agency, we have directed and handled rebranding efforts for dozens of clients, all of whom came to…

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Celebrating 50 Years of Southern Living Magazine

The Mr. Magazine™Interview With Sid Evans, Editor-In-Chief & Ron King, Publisher, Southern Living “No, I don’t see that day in my lifetime. I think that the bond that we have with our audience is really extraordinary. It’s remarkably strong. And don’t get me wrong; we have a very diverse business and we’re being very aggressive about…

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2016 Predictions from An Early Adoptive Comms Pro

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By Andy Abramson, CEO/Founder, Comunicano, Inc. As the year comes to an end, and as our minds wander and look ahead to 2016, one cannot reflect on what’s happened in 2015 to envision…

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Creating a Joyful Planet – Featuring Judith Harrison

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Judith Harrison, Senior Vice President, Staffing and Diversity & Inclusion at Weber Shandwick. PT:  Judith, I know you to be a very purpose-driven individual. That’s what…

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Corporate Messaging: 5 Steps to Increase Authenticity

By Charles Alfaro, Director, Executive Communications, Boehringer Ingelheim We’ve all been there…you’re engaged in a discussion and your internal alarm goes off, telling you something isn’t right. You might be having a conversation with a relative or friend, or watching an athlete or celebrity giving an interview and you just know; this person isn’t shooting straight.…

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Score Coverage By Leveraging Social Media (TIP SHEET)

Do you know PR’s biggest secret? You can gain publicity from your social media posts. But how can you succeed when reporters are still joining various platforms? First, build rapport. If your brand has the right media database, you can easily build media lists and engage with relevant contacts on their preferred platforms. Cision’s “11 Tips for Pitching Reporters…

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Most Mentioned Issues in the Australian Media – 2015

Editor’s Note:  Welcome to this 2015 recap of Australia’s news, powered by iSentia Australia’s involvement in the conflict in Syria and Iraq increased this year, starting with claims that up to 400 Australians were fighting with Daesh terrorists in the Middle East or actively supporting them from home. The first attack in Paris at the Charlie Hebdo office…

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AMEC Names Richard Bagnall, CEO of PRIME Research UK, to Lifetime Fellowship

In London Thursday, AMEC, the International Association for Measurement and Evaluation of Communication, announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world. Since 1996, Richard has dedicated his career to helping clients…

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Donald Trump’s Communications Strategy – Is the End Near?

Editor’s Note:  The is the second part of David Johnson’s analysis of Donald Trump’s media dominance.  Click here to read part one, The Republican Party’s Trump Messaging Strategy – What’s Next? By David E. Johnson, CEO, Strategic Vision PR Group Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. …

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How the Best Salespeople Read Body Language

By Carol Kinsey Goman, Ph.D Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform a good salesperson into a great one. The best salespeople are experts at reading body language. Here’s why this is a crucial sales skill: When you are interacting with a prospective client,…

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The Republican Party’s Trump Messaging Strategy – What’s Next?

Editor’s Note:  The is the first part of David Johnson’s analysis of Donald Trump’s media dominance.  Click here to read part two, Donald Trump’s Communications Strategy – Is the End Near? By David E. Johnson, CEO, Strategic Vision PR Group Republican presidential candidate, Donald Trump has set off yet again another media firestorm.  The Republican frontrunner has called for all Muslims…

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Stressed? 5 Tips to Thrive in Business During December Stress

By Leslie Grossman, Chair, Vistage International, & Author, LINK OUT: How to Turn Your Network into a Chain of Lasting Connections  As we enter the holiday period, many of us experience major stress. What do we worry about? Making the numbers, giving or getting bonuses, spending more time with our families and more. We all have our own…

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The 4 Skills Every Successful Chief Marketing Officer Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Marketing executives are called upon to lead their teams through rapid changes, adjust to evolved buyer behavior, and drive growth for their organizations. The CMO must find ways to be relevant not only to the business as…

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Australia’s Most Mentioned Issues in the Media (November 28 – December 4)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia PM Malcolm Turnbull spoke at the UN climate change conference in Paris on Monday, and pledged Australia will contribute at least $1 billion over the next five years to developing countries for climate mitigation, although this will come out of the existing foreign aid…

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