Search results for: leader

AMEC Names Richard Bagnall, CEO of PRIME Research UK, to Lifetime Fellowship

In London Thursday, AMEC, the International Association for Measurement and Evaluation of Communication, announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world. Since 1996, Richard has dedicated his career to helping clients…

Read More

Donald Trump’s Communications Strategy – Is the End Near?

Editor’s Note:  The is the second part of David Johnson’s analysis of Donald Trump’s media dominance.  Click here to read part one, The Republican Party’s Trump Messaging Strategy – What’s Next? By David E. Johnson, CEO, Strategic Vision PR Group Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. …

Read More

How the Best Salespeople Read Body Language

By Carol Kinsey Goman, Ph.D Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform a good salesperson into a great one. The best salespeople are experts at reading body language. Here’s why this is a crucial sales skill: When you are interacting with a prospective client,…

Read More

The Republican Party’s Trump Messaging Strategy – What’s Next?

Editor’s Note:  The is the first part of David Johnson’s analysis of Donald Trump’s media dominance.  Click here to read part two, Donald Trump’s Communications Strategy – Is the End Near? By David E. Johnson, CEO, Strategic Vision PR Group Republican presidential candidate, Donald Trump has set off yet again another media firestorm.  The Republican frontrunner has called for all Muslims…

Read More

Stressed? 5 Tips to Thrive in Business During December Stress

By Leslie Grossman, Chair, Vistage International, & Author, LINK OUT: How to Turn Your Network into a Chain of Lasting Connections  As we enter the holiday period, many of us experience major stress. What do we worry about? Making the numbers, giving or getting bonuses, spending more time with our families and more. We all have our own…

Read More

The 4 Skills Every Successful Chief Marketing Officer Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Marketing executives are called upon to lead their teams through rapid changes, adjust to evolved buyer behavior, and drive growth for their organizations. The CMO must find ways to be relevant not only to the business as…

Read More

Australia’s Most Mentioned Issues in the Media (November 28 – December 4)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia PM Malcolm Turnbull spoke at the UN climate change conference in Paris on Monday, and pledged Australia will contribute at least $1 billion over the next five years to developing countries for climate mitigation, although this will come out of the existing foreign aid…

Read More

Employee Engagement in the Mobile Age (On-Demand Webinar & Presentation)

Webinar Overview Companies are losing hundreds of billions of dollars every year due to a lack of employee engagement. With Millennials expected to comprise 75% of the workforce by 2025, they are demanding that their employers provide them with the tools they need to be productive and engaged. However, a recent study conducted by theEMPLOYEEapp…

Read More

Examining the GOP’s Communications Strategy

By Bill Rosenthal, CEO, Communispond The horrific assaults on civilians in Paris November 13th allegedly carried out by Muslim extremists immediately called on Republican leaders and presidential primary candidates to remind supporters of what the party believes is its unassailable and unmatched commitment to national security. As each candidate works to position him or herself…

Read More

What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

Read More

Creating Stand-Out Digital Advertising in a Crowded Online Field

How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…

Read More

Australia’s Most Mentioned Issues in the Media (November 21– 27)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia PM Malcolm Turnbull told Parliament on Wednesday that men must lead by example to address violence against women, calling for a significant cultural change in Australia on White Ribbon Day and releasing new research that shows blaming domestic violence victims and downplaying its severity…

Read More

Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

Read More

Creating a Joyful Planet

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, whose consultancy is focused on helping people live their life’s purpose and, in doing so, unleashing all the success, fulfilment and joy available to them, interviews people who are actively living their purpose and contributing to a more joyful planet.  This interview spotlights Cathe…

Read More

Australia’s Most Mentioned Issues in the Media (November 14 – 20)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia The coordinated terrorist attacks in various locations in Paris last Friday night (Saturday morning Australian time) that killed over 130 people, totally dominated all media this week. ISIS were quick to claim credit for the attacks, while condemnation came from world leaders gathering for…

Read More

Linking Sony PlayStation 4 + Terrorists?…Time For A Brand Crisis Plan

By David E. Johnson, CEO, Strategic Vision, LLC The worst thing for any brand is to be associated in any shape or form with a tragedy.  Recall the harm to the corporate image that both American Airlines and United Airlines suffered because the terrorists hijacked their planes on September 11, 2001.  So imagine Sony right now as…

Read More

Managing Crisis in the New World Order: Terrorism and Tolerance

By Neil Foote, President & Founder, Foote Communications As the world grieves over the horrific terrorist acts in Paris, there’s a period of uncertainty – and an opportunity for companies to help ease their employees’ fears. It’s also a time for companies, particularly those doing business abroad, to send a message that promotes tolerance for…

Read More

Violent Extremists, ISIS, Boko Haram, and the Al-Shabaab War on Humanity: Top 5 Ways to Protect Yourself from Violent Attack

Editor’s Note:  This is the second in a series of business and personal safety guidelines developed by Jessica Robinson, Founder & CEO, PurePoint International.  Click here to read Part I, “The ISIS War on Soft Targets: Is Your Business Vulnerable to a Terrorist Attack? Top 5 Ways To Prevent Threats on Your Business.” By Jessica Robinson, Founder &…

Read More