Search results for: leader

Creating a Joyful Planet – How Andy Hopson is Helping

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights  Andy Hopson, Executive Director, The Agency at the University of Florida. PT:  Andy, what I love and admire about you is how you’re following your passion…

Read More

Australia’s Most Mentioned Issues in the Media (February 5 – 12, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia After months of speculation, Industry Minister Christopher Pyne confirmed on Thursday the federal government will not increase the GST, after PM Malcolm Turnbull suggested he was not convinced an increase would deliver economic growth.  The focus on tax reform has not shifted ahead of…

Read More

Why is Al Jazeera America Shutting Down?

By Ronn Torossian, CEO & Founder, 5W PR Why they thought America had an appetite for yet another liberal leaning news network is tough to figure. The slot of interesting international news agency was already filled as well. So where, exactly, did Al Jazeera think they would find their niche? Turns out, that question is…

Read More

Deep Dive into Data Wrangling and Data Scavenging

FACT: I am a Data Wrangler, with a Serious Data Scavenging Addiction By Jeff Mard, Vice President, HMG Company “The best way to use a person’s data is to return it back to them as a useful product.” DJ Patil, Chief Data Scientist @ United States of America On the heels of my note on ‘Big…

Read More

Activating Influencers with Highly Engaging Interactive Content

By David Henry, EVP Client Solutions, NextWorks Engaging influencers is a key objective for many public relations professionals today. Analytics are providing brands with in-depth information on who is influencing conversations related to their products and services. But getting those key influencers to talk about your brand message or share your content remains a challenge.…

Read More

Themes Coming Out of #SuperBowl50 Advertising

By Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year…not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks…

Read More

The Big Game: A Tale of Underwhelming QBs and Ad Spots

By Shalee Hanson, Marketing  & Business Development Coordinator, PadillaCRT                 Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either team, you were likely there to watch what we…

Read More

Lighthouse Guild Adds Key Hires to Management Team

By CommPRO Editorial Staff Lighthouse Guild International (LGI) is a not-for-profit vision + healthcare organization with a long history of addressing the needs of people who are blind or visually impaired, including those with multiple disabilities or chronic medical conditions.  By integrating vision + healthcare services and expanding access through education and awareness, LGI helps people…

Read More

Trump vs Cruz AND Clinton vs Sanders

By Todd Murphy, Vice President, Universal Information Services With the Iowa Caucus upon us, I’m writing this post just hours before we learn which candidate may emerge with a chance to run for the party nomination. If you listen to the commercials one may think that every candidate is a hate mongering, incompetent person that lacks…

Read More

Tips for Management on Holding an Audience

By Andrew Ogden, Managing Director, Broadcast Media Services Whether you’re delivering the monthly team review, giving positive feedback or demonstrating the new office system via presentation, every manager or team leader needs to know how to communicate effectively with their colleagues. But with so many distractions and drifting focuses in your working environment, keeping your audience’s…

Read More

Short Story: The Coexistence of FINRA and Social Media

By Jeff Mard, Vice President, HMG Company [You walk into a conference room] Hi there.   Ever go into a conference room and…. wait… if you are not working in the financial services space… take a moment to excuse yourself from this post.………… [After the conference room door closes] Jeff: [leaning over the table] Ok, pfst……

Read More

Executive Briefing 1.26.16 – Marketing Automation isn’t Dead; Ketchum on WEF; #WomenNotObjects

In today’s Executive Briefing we hear from Ketchum on WEF: The Imperfect Perfect Leader from Barri Rafferty, Senior Partner and CEO,  Ketchum North America.  Also, Paige O’Neill, CMO, SDL shows us that Marketing Automation isn’t Dead – It’s Evolving. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for…

Read More

Marketing Automation isn’t Dead – It’s Evolving

By Paige O’Neill, CMO, SDL In recent years, marketing automation has started to gain a negative reputation. Consumers are fed up with being spammed; and as a result, they are deleting, unsubscribing and disengaging. However, just because marketing automation includes “automation” in its name, it doesn’t mean that every communication powered by marketing automation technology…

Read More

How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

Read More

Account Executive Young & Rubicam Group

  Young & Rubicam Group New York, NY The Account Executive directs and facilitates the day-to-day Agency efforts in developing Integrated Marketing Communications on behalf of the Client’s brands through communication of direction and information within the Agency Team. Manages client projects and takes an active role in all disciplines (marketing, creative, media, digital, research,…

Read More

Public Relations Specialist

Company Amazon Corporate LLC Seattle, WA Amazon.com is seeking a highly-intelligent and experienced public relations professional to join our communications team in Seattle. As a PR Specialist, you will work with the Amazon Consumer PR team and key business leaders to imagine, develop and execute communications programs designed to support the consumables business, which includes…

Read More

2016 Trust Barometer & Digital PR Implications

  The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions.  This means that reviews and online conversations with other like-minded folk, as well as content…

Read More