Search results for: leader

Women in STEM, Where We Started and Where We Are Today

By Dr. Erika Ebbel Angle, CEO and co-founder, Ixcela 50 years ago, few women pursued degrees and careers in Science, Technology, Engineering and Math (STEM). The challenges these women faced were complex and ranged from general gender bias to a widespread belief from male counterparts regarding their ability to “handle” both the content and the stamina to…

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Shattering the Glass Ceiling in the French Food Industry

Editor’s Note: CommPRO reached out to our global community, seeking perspectives about International Women’s Day.  We appreciate this post from Martine Pelier, managing director of Active International’s Paris office and a newly inducted Knight of the French National Order of the Legion of Honor No one knows the French food industry quite like Martine Pelier. Working in a country…

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Perfecting Your Media Pitch: 5 Tips for Expert Exposure

Thought leadership: it’s vital to brands big and small, established and new. Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is a necessity. Yet it’s no secret that the influencer landscape is becoming increasingly difficult to navigate. With so many seasoned subject…

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Crisis Communication Examples

CRISIS COMMUNICATION CRISIS COMMUNICATION DEFINITION Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management…

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Gary Vaynerchuk Says Content is King, But Context is God

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating  helpful…

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7 Ways to Inspire Team Collaboration

By Carol Kinsey Goman, Ph.D Some years ago, when I was speaking to a group of executives about change leadership, the topic of collaboration came up as a corporate initiative many in the audience were dealing with. On a whim I asked, “How many of you are totally comfortable sharing information with others in your…

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Forgetting to Further Our Education…When It Just May Count Most

By Christina Murphy, Program Manager, Rutgers Business School Executive Education With more than seven years of B2B marketing experience in the digital landscape, I joined the Rutgers Business School Executive Education (RBSEE) team just about a year ago with an excitement to meet and serve those who are taking the reins of their own careers to stay relevant…

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#AskGaryVee Says Ignore Everything Between the Clouds and Dirt

There are too many people who are average at what they do and are confused by their average results. This is because the vast majority of people tend to play the middle—they focus on the vague minutiae that doesn’t matter. They’re focusing on the wrong stuff. Two things can happen if you’re too focused on the…

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Creating a Joyful Planet With Deirdre Breakenridge

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Deirdre Breakenridge, CEO of Pure Performance Communications and podcast host of “Women Worldwide.” PT:  Deirdre, what I love and admire about you is how you’re following…

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Turning Old School PR Tactics into Engaging Digital Marketing Tools

By Tim Bahr, CEO NextWorks Back in the day, TV news was king, and public relations professionals relied heavily on Satellite Media Tours (SMTs) and TV Public Service Announcements (PSAs). Those tactics did a great job of delivering brand stories and messages to millions of local and national TV news viewers. They also added the…

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Australia’s Most Mentioned Issues in the Media (February 13 – 19, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia After losing six ministers in five months, PM Malcolm Turnbull unveiled a major ministry reshuffle over the weekend, with Barnaby Joyce sworn in as the new Deputy Prime Minister of Australia on Thursday morning. Steve Ciobo has been named Trade Minister, Darren Chester as…

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Do Your PR Benchmarks Measure Up?

Social media. Mobile news apps. Television. Print publications. The list of media that people now use to access information is vast and expanding all the time. When measuring the fruits of your labor in earned media, are you tracking what you should? Traditionally, PR pros would look for big numbers. Common questions used to include: “How many eyes viewed this piece…

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