Search results for: trump

What was the Effectiveness of the Super Bowl Commercials?

Arthur Solomon, Public Relations Consultant Like past Super Bowls, there are so many commercials that’s it impossible to name the effectiveness of them, especially the most or least effective ones at this time, despite what the advertising pundits will say and write.That’s because the pundits would have to read the minds of all the marketers…

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Was there “Sun” at Sundance Film Festival?

It was more Snowdance, but still Fundance! Thomas J. Madden, Chairman and CEO, Transmedia Group PARK CITY, UTAH.–It was cold, crowded and crawling with film buffs once again at Sundance Film Festival. Occasional snowflake flurries were hardly noticed. Same with the snow-covered mountains surrounding bustling Main Street where daily temperatures were down in the 20s. There was…

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Ketchum’s Barri Rafferty Offers Advice to Companies From the Data Privacy Conversation at Davos

Barri Rafferty, Global CEO & President, Ketchum With the world’s eyes on Davos, it’s a bit ironic that privacy is such a key topic. But with so many tech leaders in attendance—along with the politicians seeking to regulate their companies—it’s a natural place for a discussion about how the data of billions is being used. Privacy “cannot be a luxury good,” said Google CEO Sundar Pichai here yesterday, echoing…

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Media Lessons Learned From the Impeachment Hearings

Arthur Solomon, Public Relations Consultant My first job in public relations was with a political firm, where I worked on campaigns ranging from local to presidential ones. My experience during those several years, before joining Burson-Marsteller, provided me with lessons that can never be learned from a communications’ school education. The most important was to…

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Ahh, The Things You Do For Money

Thomas J. Madden, Chairman and CEO, Transmedia Group Fresh out of college, one of my first jobs was in advertising at Lennen & Newell, Inc., then a famous powerhouse Madison Avenue ad agency behemoth in Manhattan. One of the accounts I worked on there was Kent Cigarettes with the Micronite Filter.  Unfortunately, the filter turned out to…

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My 2019 Cable TV “Breaking News” – (Not Really) Column

Arthur Solomon, Public Relations Consultant It’s certainly not “Breaking News” to those who have read my columns criticizing cable TV political programs over the years that I believe that the political channels have poisoned American politics, as well as providing substandard coverage. I fault cable news reporters, with few exceptions, for acting like parrots and…

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Sarah Sanders Set Spokesperson Standard (#6 Trending Article in 2019)

Bruce Mendelsohn, Principal, The Hired Pen You may neither have liked what she said or how she said it, nor for or to whom. But on the eve of her departure, it’s difficult to deny Sarah Sanders’ effectiveness as President Trump’s trumpet. In 23 months as White House Spokesperson, Sanders, 36, gained prominence as one of…

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Corporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)

  Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…

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Madden’s Philadelphia Story

Thomas J. Madden, Chairman and CEO, Transmedia Group You might say Philadelphia for me was a kind of a Rosette Nebula in my peripatetic life. For once upon a time I was a seedling in that searing cloud of gas and dust hugging Delaware Valley, working my tail off, searching for true meaning and substance to give…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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Democratic Debate # 6: The Comparisons

(With Lessons That Apply to Agency Life From The Debate Stage) Arthur Solomon, Public Relations Consultant The first four Democratic presidential wannabe debates had Democrats attacking Democrats. Thus, I thought the winner of all of them was President Trump. But the TV script changed during Debate # 5, on November 20, because the candidates mostly…

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2020 Election Advertising: Get Ready for a Wild Ride!

Tiffany Coletti Kaiser, EVP Marketing, Digital Remedy If previous election cycles are any indication, the upcoming political advertising scene is about to get wild. With political ad spending expected to hit an all-time high of nearly $10 billion ($3.6 billion more than the 2016 election) it is safe to say we’re in for a multi-channel…

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Conducting The PR Orchestra!

My Baton, Please, For Our Next Number, Ukrainian Violinist ASSIA’s U.S. City Concert Tour Commencing Jan. 15 in Charlotte, NC Thomas J. Madden, Chairman and CEO, Transmedia Group I like to think of PR as music. Symphonic. Jazz.  Waltz.  Whatever.  Even hip-hop.  PR programs are all like musical arrangements.  When you conduct a successful orchestral PR campaign,…

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#GivingTuesday – Love is Lovelier the Second Time Around

Now Spread Love to Love’s Adorable Offspring, Children    Thomas J. Madden, Chairman and CEO, Transmedia Group As a writer, wordsmith and Spin Man, my mind tends to work in words strung together to make hopefully memorable, quotable points about something so deserving, worth preserving: LOVE! So here are my thoughts after a second marriage. They’re deLIGHT…

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Etc., Etc, # 5 Democratic Presidential Debate (And Some Lessons Learned That Apply To Agency Life)

Arthur Solomon, Public Relations Consultant A melodrama is a type of narrative in which the over-dramatic plot-line is designed to play on people’s emotions—sometimes at the expense of character development, sub-text, and nuance. Moreover, melodramas tend to feature reductive plot lines and characters that are stereotypical archetype –Study.com  And that’s a pretty good description of the past…

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Try Redemptive PR on the Rocks

  Thomas J. Madden, Chairman and CEO, Transmedia Group To whomever speaks pejoratively about PR i.e., is this true or just PR, I would say PR can perform nobly and be almost religiously redemptive when empowered by a shot of truth on the rocks with a splash of justice. It can be the unequivocal key to unlocking…

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