Search results for: transparency

SPOKEies™ University with Shonali Burke

Shonali Burke, President and CEO of Shonali Burke Consulting spoke with Mike Bako of D S Simon Media about the importance of transparency when prepping your corporate spokesperson. She also provides some of her best practice tips and mistakes to avoid for brand and non-profit spokespeople.

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How to Measure the Impact of Employee Communications (eBook)

The ROI of Improved Dialogue in the Workplace Employee communications is a misunderstood initiative. Difficult to measure, but highly impactful, an investment in communications can open a dialogue between leadership and employees across every team and department leading to new levels of transparency, collaboration and understanding. Creating an environment where employees are encouraged to share…

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Hiring an Agency? Agility and Expertise Trump Size

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Having worked for 35-years in the marketing communications industry, I’ve learned that that smaller agencies are faster, cheaper, and more agile than large agencies. Void of layers and politics, small agencies make internal culture a priority, focusing on client’s needs rather than short-term gain. Large agencies operate and…

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Beyond Crisis Days: Gaining Advantage from Your Morning Email

Russ Schwartz, Director, PRIME Research If your organization’s news alerts are boring on a slow day, or if you only remember they exist during product launches and crises, you might be ignoring a vital resource. Corporate communicators who look beyond the basic utility and format of daily media reports develop an intelligent view of opportunities and…

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What Drives IR Website Traffic? (Infographic)

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Additionally, the Rivel Research study also confirmed that 75% of institutional investors want your earnings release (in full) in the work terminal. So why are they visiting your IR website?…

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The Rise of Purpose-driven Organizations and Individuals

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC In his best-selling book, The Purpose Economy (updated in 2016), Aaron Hurst talks about purpose as the new driving force of the economy, saying it has become a business imperative. Hurst goes on to say that “the Purpose Economy is defined by the quest for people to have…

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The Ongoing Evolution of Marketing in the Investment Industry

Andrew Corn, CEO,  E5A Integrated Marketing Since the 1990s, we have seen large and occasional, rapid changes in what is required to successfully raise assets under management (AUM). The birth of the internet in the ‘90s is perhaps the biggest catalyst to the information arbitrage conducted by asset owners and their advisors, and it has in…

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How Programmatic Will Change the Brand-Agency Relationship

Parker Noren, Senior Director, Programmatic Strategy & Optimization, MediaMath Ten years after its birth, programmatic advertising is in its awkward teenage years. The existing technology has allowed those who have fully embraced its capabilities to build relationships with their consumers in ways previously inaccessible. But, we need to look forward to see when programmatic will…

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Overcoming the Emotional Reaction to AVEs

A Balanced Conversation Around Advertising Value Equivalency Editor’s Note: Among the PR measurement community, advertising value equivalencies are like cockroaches: they’re holdovers from a prehistoric era, they’re impervious to science and they make you gag when you see them.  But for many PR practitioners, AVEs are a way to simply and inexpensively communicate PR value…

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How to Drive Innovation with Social Media

Leverage the collaborative power and accessibility of social networks to drive innovation within your organisation. Samantha Scott, Business Operations, Idea Drop Harnessing the power of collective thinking is the most effective way to maximise innovation output. In other words, the more minds, brain power and insight you can gather, the better. Crowdsourcing from within your…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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Top Washington, D.C., Officials To Address ACA Summit

A Commpro News Update On March 29, The American Cable Association’s Washington, D.C.’s , Summit kicks off, drawing some of the biggest names in communications law and policy.  It will feature discussions with policymakers as they continue interest in supporting the future of smaller broadband providers serving thousands of rural locations. “ACA members are leaders in…

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Rhonda Adams On Leadership Vs. Management In Today’s Workplace

Rhonda Adams In case you haven’t noticed, things are changing in the American workplace. As more millennials are reaching experienced and management positions, their approaches are becoming more prevalent … and the differences there are causing some frictions. Now, before we go any further, let’s make one thing crystal clear. This is not some throwaway…

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Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted and Brand Safe Environments

  A Commpro News Update Today, Trusted Media Brands, Inc. released results from their latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process.  Commissioned by Advertiser Perceptions, the survey polled 300 agency and client side marketers about the programmatic digital buying process. The survey revealed that…

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INFLUENCER MARKETING

INFLUENCER MARKETING Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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