Search results for: social media

How Companies Should Set Up Their Social Listening Function

Ben Myall, CEO (U.S.) and Co-Founder at Three Whiskey In today’s crowded digital landscape, social listening is an invaluable way to make sure your brand is aligned with the values, interests, and concerns of key stakeholders. Social listening goes beyond brand mentions and engagements, and allows you to tune into broader conversations your target audience…

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Social Audio Branding

Requires Sound Strategy     Eric Seay,Co-Founder & CXO, Audio UX If you haven’t heard, audio is going social. While music streaming services and social networking apps have co-existed before, there hasn’t been a single platform to sync them until now. Social audio apps like Clubhouse offer a revolutionary way to tune in to global conversations…

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Using Local Online Media for PR  

Ronn Torossian, CEO, 5WPR Local online media for PR often delivers a better return on investment. Sometimes these avenues work better for businesses, especially locally-based businesses. Neighbors and customers together with prospects in the geographic area of a business go online as part of their everyday routines. They go through online newspapers and magazines, shop…

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How Social Listening Keeps the Pulse of Changing Stakeholder Demands

Ben Myall, CEO (U.S.) and Co-Founder at Three Whiskey Now more than ever, the businesses we operate have to deal with tremendous volatility, uncertainty, complexity and ambiguity (VUCA). There is constant pressure on communications professionals to keep up with quickly shifting stakeholder demands and sensitivities regarding how companies respond to the concerns of those stakeholders. …

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5WPR CEO on Social Marketing Explained

Social marketing influences behaviors in ways that benefit individuals and communities for the greater social good. It aims to deliver social change and programs that are efficient, equitable, effective and sustainable. Some of the biggest challenges that face the world today involve the climate crisis and environmental sustainability. These challenges are caused by human behavior…

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Doctor and Patient Connection in a Socially Distanced World (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing “Medicine has come a long way.”  That may be the biggest understatement of all time, but in 2021 it seems a particularly poignant sentiment as the COVID pandemic of 2020 brought about massive changes to how we view, give, and receive medical care.  Look back just 60 or so years…

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Trust Critical to Social Success

Jill Kurtz, Owner, Kurtz Digital Strategy The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece…

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Effective Small Business PR Strategies for Media Coverage

Ronn Torossian, CEO, 5WPR Small businesses frequently struggle to find the time to really tell their company’s story to either consumers or media outlets. It can be difficult to even begin the process, and it can also be difficult to maintain that process on a consistent basis. It’s relatively easy to create content for social…

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Why Measuring Media Really Matters

  John Croll AM, Chief Executive Officer, Truescope Communication practitioners have long held varying views on how to effectively measure and evaluate the work they do. As an industry, there is great consumption of media monitoring and media analysis, yet seemingly, a lack of hunger (or expertise) for uncovering real meaning. In my early days…

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Traditional vs Digital Media in PR

Ronn Torossian, CEO of 5WPR Over the last couple of decades media, and with it, public relations, have both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own ways of reaching audiences. …

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Driving Awareness with Social Marketing

Ronn Torossian, CEO, 5WPR Although social media and digital PR , in some form or another, has been around for several decades now, it was with the launch of Facebook that brands really started paying attention to its great marketing potential. Back in the day, branding was solely focused on broadcast ads, print media, and newsletters, but…

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Corporate Social Credibility & Reputation Management – Peter Stanton Shares Lessons From a Tumultuous Year 

How have events over the last year, including the Black Lives Matter movement, the election, and the deadly Capitol Hill riots impacted ways in which companies need to think about corporate reputations and the profile of their CEOs? Peter Stanton, CEO of Stanton Communications, provides considered perspective in this short (7 minute) CommunicationsMatch™ Communicators-to-Communicators video.…

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Using Social Science to Explain the Behavior of Trump and His Followers

Author’s note: This article reflects my interview with John Dean about his and Bob Altemeyer’s book, Authoritarian Nightmare: Trump and His Followers. I was unable to speak with other sources or people from the Trump or Biden camps, so this article is not intended to be a complete analysis of the extremely broad topic. Rather,…

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The Social Dilemma: A Documentary and Big Tech’s Grasp Over Us

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency On Wednesday, October 28, 2020, the Senate committee held a hearing with Big Tech CEOs Jack Dorsey of Twitter, CEO Mark Zuckerberg of Facebook and CEO Sundar Pichai of Alphabet Inc., Google. The hearing was called, “Does Section 230’s Sweeping Immunity Enable Big Tech Bad Behavior” which…

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