Search results for: publicity

5 Top Ways Reporters Find Sources and Stories

By Frank Strong, Author of the blog, Sword and The Script When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey,…

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Gary Vaynerchuk Asks: How Important is a Logo to Your Business?

I always get bombarded with questions whenever a big company changes its logo, especially in the tech space. I’ve gotten questions about Medium, Uber, and now it’s about Instagram. I usually don’t even respond because I don’t have a lot of emotion for the question. I can understand why people like to talk about it.…

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7 PRTech Solutions For Today’s PR Pros

By Rebekah Iliff, Chief Strategy Officer, AirPR Technological innovation has ushered in a new era in PR — an era where PR pros must commit to researching new platforms and learning new skills that allow them to communicate and measure PR more effectively with the help of PRTech. But with so much going on in…

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Donald Trump’s PR Lessons – CEOs Take Note…

By David E. Johnson, CEO, Strategic Vision PR Group Businessman and reality television star, Donald Trump is the Republican nominee for president in 2016. Love Trump or hate him, he has shown on the stump some valuable public relations lessons that CEOs would be wise to copy.  Trump demonstrated: Consumers will buy a brand that is consistent with its…

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Starting Your First Week on the Job Right

By Stephanie Ciccarelli Co-Founder and Chief Brand Officer, Voices.com Looking for a job, nay, a career in communications or public relations? To land well as a PR pro, it helps to ask the right questions, be observant and take some initiative. When starting out at a new workplace, you’ll find there are many things to discover…

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The Trump Effect: Has He Changed Politics and PR Forever? (Op-Ed)

Will his Brand of “Communications” Work Elsewhere in PR? By Andrew Blum PR Consultant & Media Trainer, AJB Communications Has Donald Trump changed politics, and as a result PR, for good? Or is it a one-time election cycle PR trend to get away with continually insulting people and making over the top inflammatory comments to…

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The Steak not the Sizzle — Women and Power; Women and Communications

By Davia B. Temin, President and CEO, Temin and Company As we all honor International Women’s Day in our own way, I’d like to turn for a moment to the topic of the growing power of women around the world, especially as communications becomes a core component of leadership, not just an add-on. For so long, women both…

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QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

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Crisis Management: You’re Doing it Wrong, Mayor Emanuel

By Ronn Torossian, President and CEO, 5WPR When it comes to crisis management and cleaning up a bad rep, few should possess greater experience than politicians. Yet, public servants can neglect good PR practices and take the easy route. This creates big scandals from when recovery becomes almost impossible inevitably leading to calls for resignation.…

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The Benefits of Hiring a Public Relations Agency

By David E. Johnson,CEO, Strategic Vision PR Group One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself?  This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social…

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Score Coverage By Leveraging Social Media (TIP SHEET)

Do you know PR’s biggest secret? You can gain publicity from your social media posts. But how can you succeed when reporters are still joining various platforms? First, build rapport. If your brand has the right media database, you can easily build media lists and engage with relevant contacts on their preferred platforms. Cision’s “11 Tips for Pitching Reporters…

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Three Ways to Maximize PR at CES 2016

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at  CES.  And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…

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Executive Briefing 11.16.15 – Michael Levine…”The World Gone Mad”; Social Insight on Fourth #GOPDebate

In today’s Executive Briefing Media expert and author Michael Levine speaks  with Chris Voss, a past Instructor of International Business Negotiation at Harvard University and a retired Federal Bureau of Investigation special agent. This is Part 2 of  Levine’s discussion with Voss as they delve into the terrorist mindset. Without Notes – Hosted by Michael Levine…”The World Gone Mad.”  Also included is Social…

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Without Notes – Hosted by Michael Levine…”The World Gone Mad”

Editor’s Note: Media expert and author Michael Levine speaks  with Chris Voss, a past Instructor of International Business Negotiation at Harvard University and a retired Federal Bureau of Investigation special agent who was the FBI’s lead international kidnapping negotiator from 2003 to 2007.  This is Part 2 of  Levine’s discussion with Voss.  They delve into the terrorist…

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