Search results for: millennials

Americans’ Dependence on Email Revealed in Adobe Survey

A Commpro News Update Today, Adobe released results from their second annual email survey, which focused on U.S. white collar workers’ habits and behavior, focusing on their personal and work email. The report shows that the majority of people check their personal and work email constantly, with their smartphones being used more regularly than their…

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Mom and Me: A Fresh Look at the 2016 Campaign

By J.D. Fox, Adjunct Professor, New York University (NYU); Co-author, “Never Try to Drink a Chinese Woman Under the Table.”  For everyone who lives in a blue or red state, especially those in the communications professions whose job is to influence others, take heart:  you have another strategic option besides bitching to your friends or avoiding…

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How Does This Thing Work? Snapchat and the Chaotic World of Branding

By Jennifer Grygiel and Jesse Noll, SI Newhouse School of Public Communications at Syracuse University Advertisers have moved into the social media space as platforms have gained an increasing share of audience compared to legacy media. While many brands have found success on Facebook, Twitter, Instagram–many are just starting to adopt and explore opportunities on…

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You’re Ready For Your Video Interview. What Could Possibly Go Wrong?

By Carol Kinsey Goman, Ph.D Don’t like being interviewed on video? Prefer an in-person meeting? Well, according to Chris Brown, Vice President of Human Resources at West Corporation, you are out of luck. Video interviewing is here to stay. Love it (most Millennials) or loathe it (many of the rest of us) we’ve all got…

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The Generational Trifecta: Yet One More Reason America is in Turmoil! (Op-ed)

By Ann Arnof Fishman, President, Generational Targeted Marketing  America is in the midst of change, no doubt about it! Pundits have given many reasons for the tossing and turning of the American middle class, a new kind of “sleeping giant.” The down economy, the immigration influx, globalization versus nationalization – all have been addressed, but no…

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Getting Honest About Brands: Why Artisanal is the New Black

By Dwayne Flinchum, President & Founder, IridiumGroup The corporate social responsibility game has come a long way in recent years. CSR is no longer relegated to cause marketing relationships or a feel-good commitment to sponsor a local 5K run for a charitable partner. In recent years, top-performing brands have recognized and capitalized on tremendous growth opportunities…

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Chris Burch With Tips for Becoming a Successful Entrepreneur

Almost everyone dreams of owning a business and becoming a self-made billionaire from entrepreneurial ventures. This dream intensified significantly in America since the job instability of the recession, and with startup success stories like Facebook, which now dominates in their field. But what does it take to become a successful entrepreneur? Chris Burch – a billionaire…

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Why Death in a #Zombie Apocalypse Beats Life on the #Social Networks

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” We’ve all seen horror so vivid that we awaken in a sticky sweat, wondering if we’re still in the nightmare or in the safe confines of our beds. We look over at the clock, see that it’s only 3:30…

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America The Brave and Confused

By Ann Arnof Fishman, President, Generational Targeted Marketing  As business author Tom Peters put it: “If you’re not confused, you’re not paying attention.” America the Brave has become America the Confused. And, a constant barrage of side issues is keeping us from focusing on the most important issues. For example, from the bathrooms of Target to…

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Amazon Prime Days Shows Us Why Customer Experience Matters

By David Jones , Director of Sales Engineering and APM Evangelism, Dynatrace Amazon Prime Day. It’s like Christmas in July. Each summer there is a lot of hoopla around the one-day shopping extravaganza, when millions take to their devices in search of stellar summer deals. For Amazon, it’s a genius approach for not only clearing out…

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Report Finds LGBT Parents and Millennial Fathers Misrepresented by Brands

By CommPro.biz Editorial Staff As an increasing amount of Millennials become parents, it seems that advertisers aren’t keeping up and are missing a significant opportunity with an influential generation of moms and dads, reveals a report released today by Engine Group’s Cassandra, the leading company for youth insights and emerging trends. Cassandra’s Modern Parents Report…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Product Content is King: How to Rule the Retail Kingdom

By Josh Mendelsohn, Head of Product Marketing, Salsify Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers…

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Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

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#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

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Live at Cannes!

By Marcus Peterzell, EVP of Entertainment, Ketchum Sports & Entertainment When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions Monday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last…

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