Search results for: millennials

America The Brave and Confused

By Ann Arnof Fishman, President, Generational Targeted Marketing  As business author Tom Peters put it: “If you’re not confused, you’re not paying attention.” America the Brave has become America the Confused. And, a constant barrage of side issues is keeping us from focusing on the most important issues. For example, from the bathrooms of Target to…

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Amazon Prime Days Shows Us Why Customer Experience Matters

By David Jones , Director of Sales Engineering and APM Evangelism, Dynatrace Amazon Prime Day. It’s like Christmas in July. Each summer there is a lot of hoopla around the one-day shopping extravaganza, when millions take to their devices in search of stellar summer deals. For Amazon, it’s a genius approach for not only clearing out…

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Report Finds LGBT Parents and Millennial Fathers Misrepresented by Brands

By CommPro.biz Editorial Staff As an increasing amount of Millennials become parents, it seems that advertisers aren’t keeping up and are missing a significant opportunity with an influential generation of moms and dads, reveals a report released today by Engine Group’s Cassandra, the leading company for youth insights and emerging trends. Cassandra’s Modern Parents Report…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Product Content is King: How to Rule the Retail Kingdom

By Josh Mendelsohn, Head of Product Marketing, Salsify Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers…

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Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

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#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

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Live at Cannes!

By Marcus Peterzell, EVP of Entertainment, Ketchum Sports & Entertainment When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions Monday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last…

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How a #Rolex Snob Learned to Love the #AppleWatch

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” I got my hands on my first Rolex when I graduated from college, after securing a job at a small advertising agency producing TV commercials. Granted, it was a fake, however the name was right on the dial, and…

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Sponsors and Mentors Key to Career Advancement, Female Execs Say

Need for Sponsors and Mentors Major Theme in Survey By Lori R. Sackler, Financial Advisor, Global Wealth Management Division, Morgan Stanley Virginia “Ginni” Rometty, IBM. Meg Whitman, Hewlett-Packard. Irene Rosenfeld, Kraft Foods. Mary Barra, General Motors. Denise Morrison, Campbell Soup. All are CEOs of Fortune 500 companies. This year’s Fortune 500 list boasts 24 females in the…

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‘Gen Z’ and the Workforce: They Soon Will Be Knocking at Your Door

Everything you need to know about America’s youngest generation: For starters, they’re not like millennials!  By Ann Arnof Fishman, President, Generational Targeted Marketing No matter what the technological advances, Gen Z (born 2001 —) can handle it! They never knew the world before the technology revolution. Long before they started school, they already had learned many digital…

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6 New Strategies for Engaging Millennial Talent

By Evan H. Lesser, General Manager, getTalent An untold number of articles and advice columns have been written about how the Millennial generation will impact the workforce as it becomes an ever-growing presence. In fact, by 2025 Millennials will make up roughly 75% of the workforce. That means companies will have to work even harder to source…

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What Is LinkedIn Now?

By Jack Monson Director of Digital Strategy, Qiigo Monday’s announcement of Microsoft purchasing LinkedIn for $26.2B means that Microsoft is finally “in” social media after years of trying.  Acquiring LinkedIn is really the only move that made sense. Looking at hotter social properties like Snapchat would be a quicker way to freshen Microsoft’s image with younger demographics, but…

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Armed with Data in the War on Terror

How the U.S. and its Partners are Combating Extremist Propaganda with Counter-Terrorism Messaging By Emma Beck, Account Executive, LEVICK From Paris to Brussels, and now somewhere in the murky waters off the Egyptian shores, we, more than ever, feel the heightened fears of violent extremism. Over the past two decades, we have witnessed the escalation…

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What Do People Want…at Work?

By Leslie Grossman, Chair, Vistage International Ten to 20 years ago, the million dollar question was “what do women want?” There was even a film back in 2000 called “What Women Want” starring Mel Gibson and Helen Hunt. Even in 2016 you will still find plenty of articles claiming to have the answer to the woman…

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Deep Dive into Why Multichannel Marketing is Worth the Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews…

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Unlocking The Potential Of The Participation Age

By Jake Athey, Director of Marketing, Widen Enterprises  Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be…

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How to Celebrate Earth Day

By Ryan McCarty, Director of Community and Employee Engagement, TCC Corporate social responsibility (CSR) programs are practically a given at most companies these days, but that doesn’t necessarily mean all companies are doing good in a meaningful and genuine way. It’s pretty easy to sign a check and call it a good deed, but for many businesses,…

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