Search results for: media relations

Media Predictions in an Era of Fake News

Chris Lynch, Chief Marketing Officer, Cision In 2016, the media found itself in an unusual position: The media wasn’t simply reporting the news; it was the news. While research indicates that people still trust earned media more than paid or owned media, a series of key events — particularly the US presidential election — eroded…

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D S Simon Media Launches Influencer Marketing Division

CommPRO News Update DS Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into Influencers. “What we’ve seen is that the idea of having paid Influencers speak for your brand on TV lacks authenticity and is filled with challenges and peril, says Doug Simon,…

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Put More Sting in Your Social Media Punch, Become a World Champion

Don Bates, PR Agency Management and M&A Consultant, and Adjunct Professor of Public Relations at New York University Everyone who works with social media wants to know the best times to post their messages so they generate the biggest engagement with their target audiences. Thanks to recent research, we have some useful answers – at least for…

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The White House Media Wars

By Virgil Scudder, President, Virgil Scudder & Associates Was it a blunder, a diversionary tactic, an effort at intimidation, or simply spite? I’m referring, of course, to the decision of the White House last Friday to bar the New York Times, Los Angeles Times, CNN, Buzzfeed, and Politico from an informal briefing by the president’s press…

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5 Ways to Maximize the Impact of Your Next Social Media Campaign

By Daniella Burgos, PR Coordinator, Scott Circle Social media has become a crucial component of PR and marketing. For organizations and groups who may be working on a budget, it is one of the most cost-effective ways to reach an audience. Social media outreach, when implemented correctly, can be used as an incredibly useful tool…

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Finding and Engaging Influencers on Social Media

By Jill Kurtz, Owner Kurtz Digital Strategy Influencers are the people on social media who are interested in you, are vocal, and have a large network built to share their opinions. Winning an influencer’s support for your brand can be magic, but it takes a strategic approach. Set clear goals and objectives to reach influencers…

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Build Stronger Client Relationships By Sharing Failures

By Simon Erskine Locke, Founder & CEO of CommunicationsMatch Sometimes we have to learn the hard way. We do what we believe to be the right thing based on past experience, only to find out later that it wasn’t. I was in London recently and saw a sign on the underground (subway) and it said…

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In Search of Media Attention at Toy Fair

By David E. Johnson, CEO, Strategic Vision PR Group In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair.  Toy Fair is the premier event for the toy industry.  Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair.  For…

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Mark Weiner Named Director of Institute for Public Relations Measurement Commission

By CommPRO Editorial Staff The Institute for Public Relations (IPR) Measurement Commission has announced that Mark Weiner, CEO of PRIME Research Americas, has been elected Director for 2017-2018, effective immediately. Weiner is one of the founding members of the Measurement Commission.  He is known for his extensive expertise in communications research, with an important focus…

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Don’t Bench Earned-Media For The Super Bowl

By Jason Teitler, Chair of Burson-Marsteller’s Sports and Entertainment Marketing Specialty Success on the football field requires a skillful combination of strategy and creativity—predictability ends in stagnation and failure. Off the field, this holds true for the approach brand marketing teams should take when exploring and securing sports sponsorships. By overlooking the creative power that can…

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What’s The Best Recipe For Measuring Real Media Impact? (Free Whitepaper)

Using media values alone for evaluating your public relations effort is a recipe for disaster. Too often companies focus on advertising equivalencies rather than measuring real media impact. The result? An incomplete picture of your PR effectiveness, or worse, a strategy that damages your brand. Universal Information Services provides research into the science of media…

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Media to Bannon: We Will Not Shut Up

By Neil Foote, President & Founder, Foote Communications President Donald J. Trump’s senior adviser Stephen K. Bannon told New York Times reporter Michael N. Grynbaum that the media, “The media should be embarrassed and humiliated and keep its mouth shut and just listen for a while.”  If Bannon truly believes in this great democracy, then…

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Discussing the Future of Advertising and Public Relations: Don’t Dance Alone

By Michael Cherenson, ARP, Fellow PRSA Executive Vice President, SCG Advertising and Public Relations Embracing the PESO model and creating meaningful links between people, channels, and messages for the future of Advertising and Public Relations. SURVIVE THE BLIZZARD The media landscape can be confusing and downright chaotic. Consumers are trudging through a blizzard of 9,000 messages, ads, warnings,…

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2016 Public Relations Blunders and Wins

By D. Nikki Wheeler, Senior Director, Media Relations, Level 3 Communications Oh, 2016 you gave us much from which we can learn. While the list of public relations fails is long, the crown has to go to Unite for America and it’s Anti-Trump PSA series. What makes this campaign a fail? A couple of things: Multimillionaire…

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Greatest Public Relations Hits and Misses of 2016

By David Hlavac, Group Account Director at Bellmont Partners In a year dominated by celebrity deaths, hacked emails and the rise of “fake news,” 2016 proved that the power of public relations to shape opinions and guide consumer behavior is stronger than ever before. For marketers, the perennial debate over the re-emergence of advertising and the…

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Social Media & The CEO

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM    I recently wrote on Twitter that the leaders of companies need to engage when it comes to social media.  In my post I noted:  It’s that important.  And in the next post I added – carefully. Before going any further, let me make one very important point. …

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Measuring Online Public Relations Effectiveness

  The importance and value of Public Relations, or PR, is practically common knowledge today. Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival. But how can the effectiveness of online PR be measured? This infographic, produced by The…

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Is 2017 the Year for Clean-Slate Public Relations?

The Need for Meaningful, Reasonable and Measurable Objectives By Mark Weiner, Chief Executive Officer, PRIME Research – North America As we prepare for the New Year, it’s time to think about starting over. Yes, completely and thoroughly. If you ended 2016 without knowing clearly and concisely the degree to which your corporate communications program delivered value,…

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