Search results for: leader

Executive Briefing 11.23.15 – IoT Leaders are Unpredictable; Generational Characteristics Drive Sales; Charlie Sheen’s Legal Marketing Campaign

In today’s Executive Briefing we take a look at Black Friday, Cyber Monday, And Giving Tuesday: How Generational Characteristics Drive Retail Sales with Ann Fishman, President, Author, Marketing to the Millennial Woman.  Also included we learn more about Charlie Sheen’s Accidental Legal Marketing Campaign from Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Communications Group, Author, “The Manipulator: A Private Life in Public Relations…

Read More

IoT Leaders As Unpredictable As The Space

By Mary C. Long, Chief Ghost, Digital Media Ghost When Internet of Things (IoT) thought leaders take to social media, the way that they read and interact is both targeted and varied, much like IoT itself. And if you want to connect with them (or join their ranks) you need to understand how that interaction looks ahead…

Read More

Executive Briefing 11.19.15 – Unforgettable Leaders Inspire Loyalty; Leadership Lessons from Today’s Most Successful CEOs; Common Mistakes CEOs Make

In today’s Executive Briefing we get Leadership Lessons from Today’s Most Successful and Passionate CEOs by Jo Eismont, Social Media and Web Editor, Insights Learning and Development.  Also included is a look at How Unforgettable Leaders Inspire Loyalty from Carol Kinsey Goman, Ph.D. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our…

Read More

How Unforgettable Leaders Inspire Loyalty

By Carol Kinsey Goman, Ph.D Think loyalty is dead? Think again. Loyalty may not look like it did 20 years ago – when companies offered career-long employment and workers unquestioningly followed orders – but loyalty is far from deceased. Loyalty is an intrinsic human characteristic based on emotional attachment that can be tapped, nurtured and developed.…

Read More

Leadership Lessons from Today’s Most Successful and Passionate CEOs

By Jo Eismont, Social Media and Web Editor, Insights Learning and Development As a social media editor, it’s my job to spend great swathes of my day trawling the farthest reaches of the Internet for new content ideas – or, at least, new and innovative ways to package old content. And, boy, can the Internet be…

Read More

Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

Read More

Using Conference Calls To Examine Potential Company Leaders

By Simon Davis Effective leadership is defined as the ability to successfully integrate the individual talents of various individuals into a cohesive and cooperative whole that can effectively work together towards a perceived goal. Based on this definition, the characteristics of an effective leader consist of being able to create cooperation and cohesiveness within a…

Read More

PR Masters Series Podcast, Episode #54 – Michelle Olson, APR

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michelle Olson,…

Read More

Häagen-Dazs’ New Social Media Campaign

Ronn Torossian, CEO, 5WPR The ice cream giant Häagen-Dazs has started a brand new social media contest in Germany that aims to encourage consumers to turn their side gigs into full-fledged careers. The company’s campaign is targeting the younger generation of consumers, titled Generation Z, with the latest addition to its campaign being run by a creative…

Read More

Peppercomm Introduces Laughing Matters Council to Help Businesses Harness the Power of Humor

CommPRO Editorial Staff Peppercomm, a leading strategic communications and marketing agency, today announced the launch of its new strategic advisory council of trusted experts in humor. The Laughing Matters Council brings together distinguished industry leaders with an eye for workplace culture and breakthrough thinking to guide Peppercomm and its clients in using the principles of humor to drive long-term business success.   The Stakes Have Never…

Read More

Resignation Letters: 6 Steps To Writing One

Writing a resignation letter is a very important step. You want to leave in a professional manner so your resignation letter must be cordial and thoughtful without burning bridges on your way out. Here are some steps to make sure you letter is perfect.

Read More

Now’s the Time to Make Lemonade

s Cary Broussard, Author, Speaker, Coach, DE&I Advocate We surveyed 200 leaders nationwide at Cinderella to CEO, asking women and men how the global pandemic affected their professional and personal stamina. There are many “aha” findings in their responses, but we had one big takeaway – They told us that never before have mindfulness, truthful…

Read More

Charity Token Pawthereum Launches to Bring the Blockchain to Animal Shelters

CommPRO Editorial Staff Pawthereum, a community-run charity cryptocurrency project, has fully launched on the Ethereum blockchain after months of ground work by an all-volunteer team to rescue, revitalize, and rebrand the abandoned Grumpy Finance project. Supporting animal shelters and advocating for the well-being of animals in need are at the center of the project. Their…

Read More

3 Easy Ways Communicators can Support DE&I Progress

  Even if your role’s not tied to specific equity outcomes, you can still elevate and amplify your colleagues of color. Here’s how to help. Elizabeth Baskin, CEO of Tribe Diversity, inclusion and equity is a much larger movement within a company than just its communications. Or at least it should be. Ideally, meaningful DE&I…

Read More

How the Millennial Exodus Affects Company Culture

  Technology, combined with the pandemic, has led to more companies embracing the possibility of remote work, raising interesting questions about managing millennials in the workplace – and even whether a workplace is still required. While this trend is attracting many different people, Millennials are embracing remote work with enthusiasm. They’re digital natives, it appeals to…

Read More

How Communicators Can Maximize Vaccine Mandate Messaging

  As companies prepare to comply with the White House’s new measures to control the virus, comms pros should prepare for bumpy months ahead. An expert shares how to excel in this fraught environment. Sally Ann O’Dowd, Accenture President Joe Biden recently announced a series of proposals to combat COVID-19 more rigorously, including a rule requiring organizations…

Read More