Search results for: influence

Opinion Series: Science for Social Good, Part III – How Science and Humanity Can Help Our Youth Mental Health Crisis 

Our Children are Definitely Not Alright Dwayne Flinchum, President, ScientificBrandsTM If the future of this world is in the hands of young people, we’re tolerating and even cultivating a society that thrusts unimaginable burdens upon them. Just look at the proliferation of deadly drugs like fentanyl, an ever-increasing epidemic of school shootings, climate change and extreme…

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5 Step Beginner’s Guide to B2B Cold Calling

Photo from Pexels Sierra Powell, Freelancer  Cold calling is an essential part of generating interest for your business. The fact that it isn’t among the most popular techniques doesn’t change this. As the owner of a business, you’re going to need to step up your cold calling game. Here is a very handy 5 step…

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Adversity vs Opportunity

  “How do you nurture a positive attitude when all the statistics say you’re a dead man? You go to work.” Patrick Swayze You may have heard that the Chinese word for crisis uses two brush strokes – one is danger and the other is opportunity.  How you view and deal with a crisis depends…

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A Bad Sign: Macy’s vs. Amazon Billboard Battle

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.  The clash also could…

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We Are The Monument – Look!

  “The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be…

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How to Successfully Change a Company Culture 

Is it possible to change an organizational culture? The short answer is yes, it can. Unfortunately, as with any sort of change, there will be some difficulties while shifting company culture to a more inclusive or diverse one. This guide will help you navigate the bumps in the road. Changing a company culture can seem…

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Thanking Employees for Giving

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Even during a pandemic, there’s much for which to be thankful.  Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them:  their…

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Top 4 Benefits Of Holding Extra Inventory 

CommPRO Editorial Staff The importance of holding extra inventory and managing it cannot be denied for businesses, especially for e-commerce and online businesses. It has a great influence on your business’s ability to operate profitably. As the business grows, the warehouse space also expands and so does the inventory.  Holding extra inventory benefits your business…

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What is Industrial Marketing? (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The inability to reach purchasing decision-makers is a major industrial marketing difficulty. Engineers visit manufacturing websites in search of part information, which they then use to specify components in their designs. Engineers, particularly those at larger companies, rarely purchase the item themselves. As a result, industrial marketers must figure out…

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How to Set Yourself Up for a Win on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions. With this in mind, consider your LinkedIn profile…

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FINN Partners Expands Its Global Travel Practice with Acquisition of Luxury Travel PR Firms Hawkins International and Maverick Creative

CommPRO Editorial Staff Global independent marketing and communications firm, FINN Partners, announced today that it has acquired Hawkins International PR, a 26-person bi-coastal, boutique luxury Travel and Hospitality PR agency with offices in New York, Los Angeles and San Francisco. Jennifer Hawkins, Founder and CEO of Hawkins International PR, will join FINN as Managing Partner, Luxury Travel and become part…

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Will the Metaverse be Meta-Worse?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A name change is seldom a small thing.  It’s especially significant when one of the world’s most valuable companies decides to rebrand.  Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions…

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Paradise Lost?

  Years ago, when we were representing the University of Pittsburgh School of Law, we conducted a national study of retired judges to examine the influence of media upon their decisions. No longer contained by the sanctity of their robes, they were free to be more transparent – “Of course we were influenced by what…

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Rules of DIY PR

Mike Paffman, CEO, VIRGO PR When talking about Public Relations, most companies talk about how they want to see positive content about their products or service in the media. Nowadays there are numerous media outlets serving every interest, activity or hobby. For people to know that a business exists, PR is a key component. Due to the…

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Is Your Virtual Team Tuning Out?

  Carol Kinsey Goman, Ph.D. Love them or loath them, virtual meetings are here to stay. For many leaders, conducting meetings online is familiar and comfortable, especially for international teams that always met virtually or industries where frequent videoconferencing was routine. But if you found the switch from in-person to virtual meetings to be a…

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Business Development 101: B2B Marketing Best Practices

  Sierra Powell, Freelancer Several factors influence B2B marketing practices. A business always requires you to have enough skills for you to operate it effectively. It is always not wise to get involved in a company with the mind that you will try. That is because you have invested in it, and every business person…

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Will Heinz’s Halloween Promotion Scare Away Consumers?

ee Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads.  However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and…

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